There has been a lot of discussions recently about the social media education and certification programs and who has the “right” to certify. I think at the end of the day the concern is understandable. Too many people with too many opinion and too many people who claim to have the knowledge or don’t need a certain knowledge. As one …
2010 will be an important year for the social media business. Major changes, big evolutionary steps and a shift in attitude on the individual and the corporate use of social media.
After discussing and consulting with probably 100 executives in all industries the number one reaction has been: “I get it, I know we gotta do something – but where do we begin?” It can’t be “Hey everybody go on Twitter” – or “Lets quickly do a fan page” or any of the other helpless social media marketing tactics. This is …
Social Media Tools Week – Nov 16 – 20th – Over 30 speaker about social media tools and best practices. http://xeeurl.com/A01414If you tweet about it use the twitter hash tag #SMTWPlease invite your colleagues, peers, customers, friends
The matrix below was first posted on Social Media Today and was create by Ogilvy (an ad agency) for IBM. Although the original post was called “Have You Considered Segmenting Your Social Media Strategy?”, the matrix primarily speaks to how you can use Twitter and, secondarily, who you will be speaking to.