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Education, Certification & Democratization Of Knowledge

There has been a lot of discussions recently about the social media education and certification programs and who has the “right” to certify. I think at the end of the day the concern is understandable. Too many people with too many opinion and too many people who claim to have the knowledge or don’t need a certain knowledge. As one …

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Conflicting business social media reports open opportunities

The only thing certain about surveys of the business use of social media is that the trend is UP. While Citibank recently found “Citibank Survey Reveals Small Businesses Not Joining Social Media Conversation” the opposite was true in Asia according to report in the Singapore Straits Times. According to the Citibank survey of 500 small business executives across the United …

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10 +1 Trends and changes for the social web 2010

2010 will be an important year for the social media business. Major changes, big evolutionary steps and a shift in attitude on the individual and the corporate use of social media.

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Social CRM – a dead end?

Social CRM – a dead end or new hope?

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Surveys, customers and Listening 2.0

It is really great that you care about your customers. You do surveys, you listen to what they say when you have them on the phone and of course when you meet in person. However, wouldn’t it be better to really listen to what your customers have to say, whenever they say something (about you, your product, your service, what …

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Where to start in Social Media? A fresh look from a different angle

After discussing and consulting with probably 100 executives in all industries the number one reaction has been: “I get it, I know we gotta do something – but where do we begin?” It can’t be “Hey everybody go on Twitter” – or “Lets quickly do a fan page” or any of the other helpless social media marketing tactics. This is …

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Social Media Academy founder on SmibsTV

View on ExposureRoom Provided by SmibsTV

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70% of Fortune 500 are engaged in Social Media

We just did a quick research to find out why businesses are not engaged in social media like many social media insider suggest. So we tried to research the Fortune 500 and see who is engaged and who not.

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Social Media Tools Week

Social Media Tools Week – Nov 16 – 20th – Over 30 speaker about social media tools and best practices. http://xeeurl.com/A01414If you tweet about it use the twitter hash tag #SMTWPlease invite your colleagues, peers, customers, friends

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Can You Segment Your Twitter Followers and What Value Does That Bring?

The matrix below was first posted on Social Media Today and was create by Ogilvy (an ad agency) for IBM. Although the original post was called “Have You Considered Segmenting Your Social Media Strategy?”, the matrix primarily speaks to how you can use Twitter and, secondarily, who you will be speaking to.

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