Renewable energy for the economy engine

Alternative_Energies[1]An economy is like an engine. Nothing that just comes and goes in unpredictable cycles. If the economy is “high” it basically means it fires on all cylinders. If it is low, it runs at low speed, maybe spotty, maybe some get even stuck. Obviously their are many moving part in such an economy engine but one thing is for certain – it needs energy – ongoingly because even an economy is no self propelling wonder thing.

 

What can we learn from the energy industry?

Renewable energy is the ultimate key to success. If an economy is built on raw material that comes out of the dirt, well, that economy has a very defined life cycle. Like energy, also an economy need to have a resource that is renewable!!! If it is built based on the fact that a country is simply hot to catch-up with others, it makes a lot of sense, till the day it is there. If an economy is built based on ridiculously low credits, well it will break one point, or based on the fact that a country prints millions of dollars per day… Like anything that needs energy, also an economy needs a renewable resource.

We do need a renewable energy to fuel an economy day in and day out. The best renewable energy we have today are – believe it or not – start-ups. Start-ups create new products and services, which in turn creates possibly all new markets.  Start-ups work by breaking all rules, not caring about a past, not worried about structures and all the cumbersome aspects of a large global behemoth. As a result: Start-ups are the ultimate innovators. Over a million start-ups  exist around the planet and innovate – every single one of them.  Start-ups are the key to an economically healthy nation. May more start-ups propel our economy.

What Society3 can do for start-ups

Start-ups need money and there is actually plentiful available from VCs, Angels and industrial investors. Start-ups need a place to work from and ideally have a seeding ground where they can tap into many adjacent resources; Incubators are a great place to get that service.

Once the first prototype is developed, very quickly start-ups need to get their great innovation to as many users as possible. No matter what they developed, medical devices, new types of batteries, software, hardware, new pharmaceuticals or just new ways to do other things, most start-ups lack of the marketing power, the budgets and even the ideas how to bring those new things to the market. More importantly they need to develop trust so that those who are naturally skeptic begin to consider what the start-ups created.

S3-Buzz can help them, get the word out, at a near zero budget and actually develop trust through their friends and advocates. As a company  we decided to support start-ups from around the world as much as we can. We provide our technology at the lowest possible price and even develop additional services to help them grow. We believe helping start-ups grow is as important for the economy as finding renewable energy for the industry.

We put together a  Startup Buzz Program  and make it available immediately. It may have some kings we need to fix but we believe we better get going now.

@AxelS

 

P.S. If you like it, please help buzzing about it

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S3 Platform Update – Fall 2013

First S3 application platform upgrade

XeeMe as an App

Society3  S3-XeeMeXeeMe is now an application on the S3 platform that can but must not be used in conjunction with other applications. Those who just want to have and manage a XeeMe without all the other apps can do it now with ease. The XeeMe specific Dashboard shows all XeeMe relevant information and allows to manage a XeeMe right from that dashboard without the need to understand any of the other application aspects. Once users are comfortable with their XeeMe, they may add Focus for networking with other XeeMe users, Buzz to support or create Buzz campaigns and so forth.

Buzz as another Key application

With the completion of the S3 platform Buzz users don’t need to understand XeeMe or any other application for that matter. All it takes is to add Buzz as an application if it is not auto-installed by the registration process. A user can now manage a Buzz campaign without getting confused by other aspects of the XeeMe system.

Braino Only Environment

What is true for Buzz is equally true for Braino. Those who signed up to learn about social media strategies and care less about other tools at that stage will not be irritated by score boards, Wall of Fame and other aspects of the technology mix we offer. A buyer of an online class gets Braino auto installed and lands directly on the Braino Dashboard page.

Application independent account administration

As part of the separation between platform and apps, we also separated the general account administration. It resides in the main navigation and covers all aspects of an account, independent of what applications a user is using.

S3 Dashboard

The platform has one application independent dashboard showing a users Profile, credits, achievements, system update information as well as the latest Buzz Campaigns. Buzz has become a key application and as such it shows the latest campaigns on the main dashboard. Even if users are not using Buzz, they can still support it without installing it.

Score Board Update

Klout decided to have a policy that does not allow to list a Klout Score next to another score. Oh well. Since PeerIndex is no longer providing public scores, Kred has a hard time to get their website into a readable form, and connect.me is in a stage of new orientation, we decided to remove the external scores all together.

For more technical background see below

More intuitive – less clicks – easier to navigate

Obviously for those who were using the system for a while, this is a change that causes to retrain the mouse, that guides you to the right places. But all in all it is more intuitive and easier to learn for new users.

 

Technical Aspects of this upgrade

Platform Architecture

This upgrade actually completes the S3 Platform development. The Platform is now truly application and XeeMe independent. In the past the XeeMe architecture was still a key part of the platform itself. In other words, XeeMe became an autonomous application in the platform itself.

Administration

User administration is a huge part of every application, no matter how small or big it is. With the new user administration we only lay the foundation of a XeeMe in that process. But a user does not need to manage a XeeMe as part of the account administration. Application specific user credentials are tide to the application map and its DNA between a user and an app.

Genetically Networked Architecture

Since the inception of XeeMe we are using a genetic computing technology we invented and called it “Genetically Networked Architecture”.  Almost all settings, attributes, rights, rules and capabilities are genetically encoded. That allows us to process a large amount of credentials in a fraction of traditional methods. We will share more about the GNA later. However the new platform is fully GNA enabled and allows credentials to be easily encoded and the inheritance of profile information into the DNA of application chromosomes.

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Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice

FOR IMMEDIATE RELEASE:

Society3’s new S3-Buzz Software harnesses Customer Voice to reach into new markets, increase revenue.

S3-Buzz Software now puts the power of Consumer Voice into the hands of savvy business marketers.

Sep. 10, 2013 - SAN FRANCISCO BAY AREA, Calif. – For survival in a competitive marketplace, agile businesses recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging, reach and revenue. S3-Buzz Software now puts the power of Customer Voice into the hands of savvy business marketers.

When consumer social influence overpowers corporate advertising, businesses need to find innovative ways to reach and win the loyalty of new customers. Society3 recognized the need to utilize the power of the new consumer voice and developed a software solution to help corporate marketing teams stimulate and amplify customer conversation across the Internet. Case studies show Customer Voice Driven Marketing has the capability of achieving up to 7000 mentions per day with a reach of up to 100 million engaged consumers.

S3BuzzLet

“We have carefully studied customer behavior and buzz dynamics over the past two years and created a product that helps business teams stimulate social mentions and recommendations and then amplify them across the Internet with very high velocity.” Said Axel Schultze, CEO of Society3.

Smart businesses are leveraging the effects of the customer voice by stimulating mentions and conversations. It’s long been held that consumer reviews have far more weight in the mind of the customer than traditional marketing messages. Harnessing customer voice is key to the growth and revenue of every business. For survival in a competitive marketplace, agile businesses will recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging.

Chuck Jones of Knoxville, TN based Parking lot Striping and Sealing company AAA Stripe Pro,an S3-Buzz customer said: “It was amazing to watch how fast the number of visitors to our site has grown, literally over night. We spent plenty of money on Internet advertising and listings in the past, but S3-Buzz has outperformed all of these methods of promotions”.

S3-Buzz Software features 3 components intensely tested over the course of 200 Buzz campaigns

• Velocity:  Unlike traditional word of mouth or a traditional promotional campaign, S3-Buzz spreads almost instantly and can reach thousands within a matter of hours.

• Mentions:  Customers are happy to share their opinion and with a little encouragement from brands, hundreds of customers spread the word within 24 hours.

• Reach:  Due to the networked nature of the social web, sharing and amplifying mentions and recommendations provides a much higher reach than traditional advertising. S3-Buzz campaigns can reach up to 10-times more consumers than conventional campaigns with the traditional media.

Berrie Pelser from BerArt, an European partner and Buzz Master from the 2012 Digital Agenda Conference of the European Commission said, “The DA12 conference was a proving ground for S3-Buzz Software. We tested the software side-by-side against a well-crafted business process and traditional messaging tools and found stunning results with S3-Buzz. We created a reach of nearly 100 Million and were trending on Twitter in several countries within hours.”

S3 Buzz is designed to help businesses promote events, introduce new products, acquire new talent and improve their brand reputation with the help of loyal advocates using their own customer voice and a tool that makes it very easy to spread the word in a matter of hours.

S3-Buzz is now available for purchase, more information can be found on http://society3.com

— E N D —

Announcement in 140 Characters

San Francisco startup #Society3 shows new ways to advertise and reach up to 100 Million people. http://society3.com #S3buzz

San Francisco startup #Society3 set to replace advertising with voice of customer http://society3.com #S3buzz

#Society3 introducing #S3Buzz helping business increase mentions and reach, driving incremental sales http://society3.com

#Society3 developed software helping marketing teams stimulate customer voice getting up to 7,000 mentions per dayhttp://society3.com

#S3Buzz advantage: Velocity! Unlike WOM S3Buzz spreads instantly and can reach thousands within a few hours http://society3.com

#S3Buzz advantage: Mentions! Customers are happy to share opinion. Brands need to provide inspiration and location http://society3.com

About:
Society3 is a Buzz Marketing Technology provider, helping businesses grow their respective number of public mentions and market reach.  The unique Buzz technology empowers Society3 customers to instantly create awareness and customer engagement for their brand, products, events and other initiatives. Society3 is working with a rapidly growing network of business partners and agencies around the world. Society3 Group Inc is a San Francisco based privately held company. More information: http://society3.com or call +1 (650) 384-0057 Connect with Society3 http://xeeme.com/S3grp

 

Experience a buzz for yourself.

If you like it share it. That’s how easy it is for YOUR advocates to help YOU.

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Buzz – The New Advertising

Society3-Buzz-BuzzLetIn times where consumer power increases and influence from traditional corporate advertising is decreasing, businesses will need to find new ways to win the minds and hearts of new customers.

Our research shows that roughly 80% of purchase decisions are based on mentions and recommendations for both consumer and corporate buyers. This is leaving only a small percentage to spontaneous or advertising driven purchases.

Smart businesses found a way to actually leveraging the effects of the customer voice and stimulates mentions and conversations. New customers are trusting existing customers more than sales teams and advertising. The new marketing and advertising is taking those mentions and recommendations and amplifying them across the web.

As a result, successful corporate messaging is replacing blunt self promotions with authentic customer opinion which is highly trusted and leads to more sales, as well as a better brand reputation.

Society3 has carefully studied consumer behavior and buzz dynamics over the past two years and created a product that helps business teams to stimulate mentions and recommendations and then amplify them across the Internet with very high velocity. Experience with over 200 Buzz campaigns showed three interesting dynamics:

1) Velocity: Unlike traditional word of mouth, S3 Buzz spreads almost instantly and can reach millions within a matter of hours. A well designed Buzz spreads faster than traditional promotion mechanism.

2) Mentions: Customers are happy to share their opinion, but brands need to provide some inspiration and a place to share. If provided, hundreds of customers help spread the word within 24 hours of asking for support.

3) Reach: Due to the networked nature of the social web, sharing and amplifying mentions and recommendations allows a much higher reach than traditional advertising. While even the largest media outlets barely crossing the 10 Million mark, Buzz campaigns can reach 100 Million and more.

Businesses can’t just hope the old advertising paradigm comes back and people just buy because the producers say so. Successful businesses know that the customer voice is a key contributor to business growth and more revenue. Agile marketing will need to incorporate the user voice in their go to market strategy and amplify information that helps a new customer to decide.

 

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By 2017 the CMOs may spend more on tech than CIOs

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Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO”

Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″ June 20 in San Jose California.  Do you think it is possible? And if so what does that mean to the IT world and their own sales and marketing channels? And what about the skills development of current, rather well settled CMOs?

Let me share some additional thoughts:

Big Data is NOT an IT job.

Big Data for instance sounds like an “IT” topic. Not at all – not even close. Big Data is ALL about marketing, demographics, customer profiles, user behavior….  Today we know so much more about everything including markets, market dynamics, demographics, decision evolution and every aspect of a buying process – only if we understand how to extract and use the information that is out there.

Are CMO / CIO careers are on the line?

Not right now – but like always in the past it only takes 2 years when emerging technologies flip to a mainstream topic. Online Marketing, Social Media Marketing, Social Technologies, Big Data, Near Real Time Market research… all require rather high sophisticated technologies to make a serious business impact and a difference to the bottom line. 1.3 Billion social media users are not all kids or freaks. Direct marketing to this influential while outspoken group requires a degree in sophistication that goes way beyond traditional eCommerce or direct mail. CMOs, who are not able to fully comprehend the impact of the new technologies on the brand development of their companies, are high risk candidates.

Marketing & Technology Partnership

All the above makes this years Marketing& Technology Partner Summit especially interesting. I very much look forward to it.

Axel
http://XeeMe.com/AxelS
(my entire social presence)

 

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Removing XeeScore from XeeMe

XeeScore is a very powerful score, yet we have done a bad job to explain the power behind a “Return On Engagement”. And so we decided we will remove XeeScore from the main XeeMe page in the next few days and only keep it as the “odometer” in the XeeMe Dashboard.

We will also keep the XeeScore on the XeeMe Score bar for those who want to expose their scores. If not, you can disable the score bar under “Set XeeMe”.

The XeeScore represents one of the most powerful scoring algorithms in the social web but it also needs to be better explained. Over the next few weeks and months we will talk more about it’s concept and why we believe it is of key importance to every serious networker. Until then we hope that those, frustrated with the low score can take a deep breath and grow with us as we grow with you :)

 

 

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Multi Level Buzz Campiagns

How to join a Multi Level Buzz Campaign on S3 Buzz

The current product is still in Private Beta. We scheduled public Beta to be out next week.

1) You will be invited

Buzz campaigns require skilled social networker with large networks generating high reach and attention. If you are such a networker and have a S3-Buzz account, you may likely get such invitations any soon.

2) You confirm that you join and submit your own Buzz Group

Go to the Buzz you are invited for and click on “Join the Buzz”. You will see all the Buzz information so that you create your own Buzz Group and share the Buzz with the people you know. If you like to make some changes, feel free to do so. The key information however can’t be changed.

At the bottom of your Buzz Page is a unique URL that leads to your specific Buzz Group page.

3) You promote your buzz group

The third step is to share the Buzz URL of your specific Buzz Group with your contacts asking them to help spread the word. As they visit your Buzz Group you will later on know who and how much support you received.

4) You get credits for each Buzz action your team is performing.

You receive 100 credits for each Buzz Action from your team. So let’s assume a Buzz has 5 target networks and all are clicked by one of your friends, that is 500 points. If they repeat the action a few hours later and the same on the next day, you would receive 4 times 500 credits = 2,000 credits from each person. If you have 20 friends helping you, you can gain 40,000 credits just from commissions :)

Supporting two such Buzz campaigns would give you enough credits to fire up your own buzz campaign.

At least a good start to gain experience with the most powerful Buzz Management system available. And this is just the beginning.

 

 

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New programs, new training center

With the new structure and the new name, Societ3 Academy also made some significant enhancements to both, the training program and also the way we deliver the education.

Enhanced Education Program

New Classes

Certified Social Media Manager

Certified Social Presence Designer

Certified Social Media Partner Manager

See the complete program overview 2013

Enhanced Education Model / Delivery

While the biggest advantage of our Academy was always the hands on experience right inside the social web, collaborating online and acting in real cases, in the real environment, we did recognize the need for onsite training class room education.

Online Only Training

For the more advanced users we continue to offer online only classes. Meaning the entire program is delivered in a “hybrid model” of self paced online learning and instructor lead online workshops.

Class Room Training

Most of the new classes are a combination of two day intense training in our training center in San Francisco or Cannes (France) and then 3 to 6 weeks hands on experience. All project exercises are performed in teamwork and online collaboration and  participating in weekly instructor lead online workshops.

Business Relevant Education

Social media is neither complicated, nor technically challenging. You will find thousands of free webinars and lists of tips and tricks online. Some of the more challenging business aspects can easily be learned through any of our $49 online lessons including exercises. But at some point in time you want to get real world project experience, without using your customers as ginny pigs.  You will want to do things right at the first time. When it comes to social business strategies, social media marketing concepts, crowd sourcing initiatives, improving customer experience, service models, and many other business aspects, a solid   education becomes mandatory. S3 Social Media Academy programs assume that attendees have been through a first series of experiments and now want to get a professional and effective education.

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This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new ‘Secret Board’ feature?

When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private, just for themselves, or sharing it only with family or good friends. But what about business users?

5 Ways a business can benefit from ‘Secret Boards’

Secret boards is actually a great feature for business teams. Every company has lots of company confidential images they share internally but don’t want it to be necessarily floating around in the public.

Company Confidential

You wouldn’t want to upload any real confidential information and you shouldn’t – but think about a library of web images that are publicly seen all over your website and you want to make it easy for the various departments to access them. Think about drawing that are used in your brochures and you want to share them with all your local offices. Or think about images that are used in your training material and you want your training centers in all countries have an easy to access repository with out having them access your servers via high secure lines.

Business Partner Partner Integration

In the early 90′s Partner Portals were a big deal. However most portals are dormant or closed down today. it is just way to complicated for a reseller for instance to maintain portal URLs and access information to their 50 or more vendors. This new feature allows channel managers to share a secret board with their partners and partners have no longer maintain a list of user ids and passwords.

Competition Information

You may want to have a repository about information from your competition but not necessarily share it publicly, yet easy enough for your team to access it.

Agency Collaboration

Another very cool way to use it is together with an advertising or web agency. We all know how painful it is to send images via email. Just have a board shared between agency and the marketing team and discuss the required changes over the phone. Upload a new version and discuss again.

Outsourced Development team

If you have an outsourced development team you will very much appreciate the ability to share a board with the dev team without sending libraries of images across the web and make sure everybody has all updates.

 

Obviously all of that was possible before by maintaining a data server with all the images on it, allow people to dial in via VPN, remain security rules and the necessary security protection – but hey way going through all that pain?

What other applications do you envision using the new feature?

Axel
http://xeeme.com/AxelS

 

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