Category Archive for: ‘Assessment’

Social Media Managers Keep Failing

Society3 SM Keep Failing

No question, those who studied the shift in our socioeconomic landscape come all to the same conclusion: Social Media holds a massive change for our society and our businesses. The change will be as profound as the industrial revolution 200 years ago. Introducing that change to executives who run their business with a huge daily pressure is so overwhelming that …

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When Your Social Media Scores Suck

There are lots of controversial discussions about scores. To some extend it is personal as people do not want to be measured against something, and yet other highly competitive people love the challenge. The deeper meaning of scoring however is the very basic concept of feedback. It’s a great way to support learning and improving whatever needs to be improved. …

The post When Your Social Media Scores Suck appeared first on Society3.

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Social Media and Customer Experience Management

Social Media is widely used in businesses for all kinds of aspects. It typically starts on the marketing side to spread the word and get fast customer feedback. The experience with the customer feedback often times triggers new ideas in market research and Social Media becomes an interesting real time market research instrument. Service And Support The other aspect of …

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Reputation of sales people continue to decline

Is this what your sales guy looks like? Reputation of sales people has rapidly decliened over the past few year. 20 years ago the sales teams were celebrated heroes in almost all businesses in the western world. Highly skilled and well trained sales people brought a lot of business which was responsible to drive the growth of the respective company. …

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Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen. The Social Media Strategy Handbook It …

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Can social selling revitalize the image of sales?

Sales is undergoing the most massive changes since many decades. Compare it to the change from Hawkers tray to selling in tie and suit. Or the transition from horse drawn carriages to taxis. Yet 90% of the experienced sales people will deny that change. Here is a process we introduced about 2 years ago with good success after lots of …

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Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write this response to the overarching question: “What shall we do“. No project success – No Reference The consequence of failing projects – beyond the …

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NEW: Social Presence Methodology

After three years we are updating our methodology set. While our methods are all technology independent and don’t need an update whenever a new tool comes in or one goes out, we still fine tune our methodology set. What has changed 1) Presence Management Managing a social presence has grown to a very critical point that we call it now …

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Over 70% of Social Media initiatives FAIL

Here is what happens: Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver. Agency: We can do that for you. We have people who setup your presence, tweet for you and do some blogging. We upload a few photos and take care …

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Growing the mid market – improving the US economy

A healthy mid market is part of the secret sauce for a well oiled economy. In Germany, one of the most stable economies in the world, 99% of all businesses are mid market companies, mostly privately owned and employing 70% of all people. Also in the US the mid market is about 99% of all businesses but employs only 16% …

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