Category Archive for: ‘Best Practices’

Buzz Case Study — Blog Post Amplification

After creating over 50 Buzz campaigns and supporting over 150 more in 2013, I have been able to watch the product develop into a robust application with a variety of uses. Campaigns focused on awareness and educating the public tend to fare very well, especially for corporate events and conferences; Buzzes that try to “sell”, or clients that have an …

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Using the S3 Timeline and Buzz Etiquette

A handful of new features in the S3 dashboard have made a real difference in the way our Buzz community communicates with each other. To illustrate this point, we reached out on the S3 timeline and received a helpful list of Buzz tips from Susan Connor of Clear Vision Enterprises in Australia. It’s always fun to hear guidance from users who …

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Buzz Campaign – A case study

Businesses of all sizes have the same challenge: How to get more people talk about their brand, products, or events. No this is not really new. What is new though, is the fact that today approximately 80% of all purchase decisions are based on mentions and recommendations. Also roughly 80% of event attendees  join any given event based on mentions …

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Managing different client accounts without logging in and out

Social media managers or agencies are challenged with juggling many different social media accounts. You need to log into this twitter account than that twitter account, back to Facebook then LinkedIn and so forh – all from one browser. And all of a sudden ….ouuuch you posted to the wrong account. Google Chrome has a powerful feature, that is not …

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Social Media Managers Keep Failing

Society3 SM Keep Failing

No question, those who studied the shift in our socioeconomic landscape come all to the same conclusion: Social Media holds a massive change for our society and our businesses. The change will be as profound as the industrial revolution 200 years ago. Introducing that change to executives who run their business with a huge daily pressure is so overwhelming that …

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When Your Social Media Scores Suck

There are lots of controversial discussions about scores. To some extend it is personal as people do not want to be measured against something, and yet other highly competitive people love the challenge. The deeper meaning of scoring however is the very basic concept of feedback. It’s a great way to support learning and improving whatever needs to be improved. …

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Success Pattern — Social Media Agencies

In the past 5 years we’ve seen agencies come and go, raise and fall. A pretty typical scenario for a rapidly growing emerging market. As we helped hundreds of people starting their own company or  re-structuring their existing business, I thought I share my observation. This is not so much about skills but how those companies are seen from the …

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Social Media and Customer Experience Management

Social Media is widely used in businesses for all kinds of aspects. It typically starts on the marketing side to spread the word and get fast customer feedback. The experience with the customer feedback often times triggers new ideas in market research and Social Media becomes an interesting real time market research instrument. Service And Support The other aspect of …

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Anatomy of a buzz

The anatomy of a well designed social media buzz is interestingly close to the anatomy of a virus – hence “viral marketing”. CONTENT:  You take some important piece of content. That is what is carried around. Make sure it is well structured so it won;t be altered, misunderstood etc. BASE: Your content need a connection to the base, your social …

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This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new ‘Secret Board’ feature? When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private, just for themselves, or sharing it only with family or good friends. But what about business users? 5 Ways a business can benefit from …

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