Category Archive for: ‘Career’

Private economic initiative aims to help 100,000 European companies to expand across Europe

News Release European business owners and managers build economy stimulation programme Unique economic development programme from a private initiative – planning to create 2 Million jobs Private economic initiative aims to help 100,000 European companies to expand across Europe

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Reputation of sales people continue to decline

Is this what your sales guy looks like? Reputation of sales people has rapidly decliened over the past few year. 20 years ago the sales teams were celebrated heroes in almost all businesses in the western world. Highly skilled and well trained sales people brought a lot of business which was responsible to drive the growth of the respective company. …

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Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen. The Social Media Strategy Handbook It …

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Can social selling revitalize the image of sales?

Sales is undergoing the most massive changes since many decades. Compare it to the change from Hawkers tray to selling in tie and suit. Or the transition from horse drawn carriages to taxis. Yet 90% of the experienced sales people will deny that change. Here is a process we introduced about 2 years ago with good success after lots of …

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Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write this response to the overarching question: “What shall we do“. No project success – No Reference The consequence of failing projects – beyond the …

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Growing the mid market – improving the US economy

A healthy mid market is part of the secret sauce for a well oiled economy. In Germany, one of the most stable economies in the world, 99% of all businesses are mid market companies, mostly privately owned and employing 70% of all people. Also in the US the mid market is about 99% of all businesses but employs only 16% …

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How to get executives fully comprehend Social Media?

I guess you all rationalized that Social Media projects are typically difficult to close and painful to execute if executives are not well aware of the impact of Social Media to their business. The single biggest problem is that most executives do not speak your language. Getting your or your client’s executives to understand Social Media has become for many …

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Marketing Re-engineering and the new CMO

Social media spans the whole gamut from marketing, PR, support, product management and sales through the entire organization. Social Media became the new way for higher integration with the market. It offers marketing departments a whole new opportunity to interact with the entire organization. CIO or CMO? In many of the larger organizations the CIO (Chief Information Officer) is busy …

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Certification 2012 – Advanced classes

After three years educating applied social media for business we decided to make some important enhancements to our certifications and classes going forward. The adjustments are reflecting  attendee feedback, evolving market requirements and to homogenize graduation terminology. While we were initially focusing on social media consultants who basically were able to participate full time in the 8 week highly intensive …

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We Do Need Social Media Experts

Yes you heard it right, and yes, it's me who said it: Social Media Experts. The bad word in social media. Why do I say so? Joe doe Social Media Consultant hates the word. Why? Because he is not an expert but rather a situation driven self made social media consultant. Social Media Has Grown Up The argument "Social media …

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