Category Archive for: ‘Certification’

How to get executives fully comprehend Social Media?

I guess you all rationalized that Social Media projects are typically difficult to close and painful to execute if executives are not well aware of the impact of Social Media to their business. The single biggest problem is that most executives do not speak your language. Getting your or your client’s executives to understand Social Media has become for many …

Read More

No.1 reason why social media strategies fail

If you are listening to 1,000 social media practitioner you get 1,000 different ways and ideas how to deal with social media. Typically just tactical ideas, most of them start with how you can use certain tools and a variety of other inputs. Once you get in touch with more experienced consultants they will tell you stop the experimentation and …

Read More

Certification 2012 – Advanced classes

After three years educating applied social media for business we decided to make some important enhancements to our certifications and classes going forward. The adjustments are reflecting  attendee feedback, evolving market requirements and to homogenize graduation terminology. While we were initially focusing on social media consultants who basically were able to participate full time in the 8 week highly intensive …

Read More

Hiring A $180,000 Social Media Director

This is no easy task. Once you look under the hood what you need – you will have a hard time to find one. There is currently one capable social media strategist for approximately 1,000 open positions.   The Social Media Director should be able to do the following: 1) Making a thorough assessment Hopefully using some proven audit or …

Read More

Social Media Certification – The world has changed

In the early days, in 2003 when LinkedIn was founded and I was one of the first 8,000 users, or 2004, when Facebook was founded, all the way to 2008, there was no education on social media and we all learned by experimenting and trial and error. It took a year or so to get our arms around it, but …

Read More

Student Again with Social Media Academy

“Education costs money, but then so does ignorance.”  Sir Claus Moser Having done a lot of study, of different subjects and in different learning environments, I have to admit there have been times I’ve thought I’d done enough studying and learning. But if ever there was an era when continuing education was not a luxury

Read more →

Read More

Social Media Academy acknowledged as a top-tier social media school

Social Media Academy acknowledged as a top-tier social media school FOR IMMEDIATE RELEASE ,  Palo Alto, Jan 31, 2011 – The California-based Social Media Academy is, if nothing else, a training institution to watch.  In just two short years the organization has managed to create an enviable reputation in the United States, Europe and Australia for providing effective 6 – …

Read More

Social Media Academy Empowering 75% Of Global Business

FOR IMMEDIATE RELEASE Indirect Distribution Channels Go Social Media With Help From the Social Media Academy Jan 25, 2011 – While many large corporations struggle with using social media to get closer to their customers, companies with indirect distribution partners like resellers, agents, brokers, dealers, distributors might seem to have it easier.  Rather than dealing with their own communication, compliance …

Read More

Social Media Education – Is it necessary?

To many people, being social is a natural behavior and using social media just an extension. Yet others feel they need to know more than just polishing their network profiles and using the new media to blast out information. In recent month social media education even became a prerequisite to get engaged in consulting projects or being hired – simply …

Read More

Congratulations Leadership Class Summer 2010

Please congratulate the new Social Media Academy certified consultants and business managers. Today 7 students representing 5 countries from around the world graduated from the Social Media Academy Leadership Class.

Read More

Page 1 of 212»