World Innovations Forum – simply amazing

A 3 day global online live event

Today we concluded an amazing 3 day innovation and entrepreneurship power play. Over 500 attendees from over 40 countries joined the online live event and in local ‘public viewing’ events.

Albania, Argentina, Australia, Austria, Azerbaijan, Belgium, Brazil, Canada, Denmark, El  Salvador, Germany, Ghana,  Greece, Hong Kong, Hungary, India, Israel, Italy, Japan, Liechtenstein, Lithuania, Macedonia,  Nepal, Netherlands, Nigeria,  Mexico, Norway, Peru, Portugal, Romania, Russia, Singapore, South Korea, Sweden, Switzerland,  Taiwan, Ukraine, United kingdom, United States, Uzbekistan, Vietnam.

From physical to digital

What’s the secret sauce for the success? The whole event was online. Last minute we changed the whole format from a physical event which would have been only affordable for the wealthy countries to online – and made the access for free for all attendees. The cost to organize the event was significantly lower, we did not need to fly in 500 people – and feel good about the savings in negative environmental impact, carbon footprint and more than ten thousand hours in aggregate for none productive preparation and traveling.

Live Online Pitch from Nepal

Live presentation of a team of scientists who developed a new method to easily test animal pregnancy and getting results within hours. They don’t need any long lasting clinical tests anymore which would not be economically feasible in many countries. Startup winner from Nepal.

The Whole Ecosystem was here

It was extremely interesting to see innovative startups from various industries, tech, biology, health, and more to present. Investors discussed national and international investment strategies, valuation differences and due diligence processes.  Enabler such as incubators, co-working spaces, accelerators, mentors and technology and service providers shared their point of view and how startups from around the world could just go to any space and any enabler and receive help when going global. Government representatives and ambassadors shared what it takes to enter a country and how they can help to make the start and the stay easy and convenient. The 58 sessions in a highly intense 15 minute sequence was a firework of information.

Hot Investor discussion

Investors from all backgrounds explain investment strategies and experiences. Why investing in international startups is attractive but also the obstacles on the legal and taxation side are to be understood. Discussions about valuation, due diligence and what investors expect, how they evaluate and select startups and the best ways for startups to find investors.

Public Viewing of the otherwise global online event

Our ambassadors in Japan, South Korea and Nepal organized global viewing events. The global online event was supported with local on-site events to foster the regional and global community. The Japanese team together with Fabbit, a leading co-working space, organized the perfect show (see below).

Live presentations – streamed around the globe.

Here a startup in Japan is presenting on stage, the event is live streamed to all attendees around the globe, our Judge located in Switzerland listens and asks questions about the presentation. 500 people in 43 countries watch, learn and share.

Going Global – What can be done

Ambassadors from Japan, Vietnam and the team in Switzerland share how startups from around the world can travel around the world and ramp up a business in a new country possibly even within a few weeks.

Amazing Technology – literally from the kitchens of the future

Russian startup presents a new night vision technology, which is very affordable, light weight and easy to install in the next generation of automobiles. Imagine traveling at night and you can watch the scene almost as if it is a bright day.

A new dimension in high tech conferences

There was never any innovation conference of that diverse and complete audience from the whole ecosystem, on a global scale run all online over multiple days. And to be quite honest – most people found it a bad idea “conferences are networking events, it will never work online”. We kind of agreed but we still needed to try (The risk of regretting not trying is greater than the risk of failing). The dynamic of this first little conference is the spark, helping us to completely rethink global conferences.

Where we are going to take it from here?

  • Strengthening and growing the global community
  • Building the necessary platform technology and blockchain for permanent connections
  • Engagement such as discussing individual challenges, questions, ideas, marketing, acceleration, going global and countless other topics.

Please  JOIN  the community.

Thank you, attendees from 40+ countries, S3-Ambassadors from around the world, speakers, investors, enablers, supporters,  and the Society3 dream-team! Also thank you Swisscom for a rock solid 1 Gigabit glass fiber connection directly onto our desk – wow, flawless.

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New programs, new training center

With the new structure and the new name, Societ3 Academy also made some significant enhancements to both, the training program and also the way we deliver the education.

Enhanced Education Program

New Classes

Certified Social Media Manager

Certified Social Presence Designer

Certified Social Media Partner Manager

See the complete program overview 2013

Enhanced Education Model / Delivery

While the biggest advantage of our Academy was always the hands on experience right inside the social web, collaborating online and acting in real cases, in the real environment, we did recognize the need for onsite training class room education.

Online Only Training

For the more advanced users we continue to offer online only classes. Meaning the entire program is delivered in a “hybrid model” of self paced online learning and instructor lead online workshops.

Class Room Training

Most of the new classes are a combination of two day intense training in our training center in San Francisco or Cannes (France) and then 3 to 6 weeks hands on experience. All project exercises are performed in teamwork and online collaboration and  participating in weekly instructor lead online workshops.

Business Relevant Education

Social media is neither complicated, nor technically challenging. You will find thousands of free webinars and lists of tips and tricks online. Some of the more challenging business aspects can easily be learned through any of our $49 online lessons including exercises. But at some point in time you want to get real world project experience, without using your customers as ginny pigs.  You will want to do things right at the first time. When it comes to social business strategies, social media marketing concepts, crowd sourcing initiatives, improving customer experience, service models, and many other business aspects, a solid   education becomes mandatory. S3 Social Media Academy programs assume that attendees have been through a first series of experiments and now want to get a professional and effective education.

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Digital Sunrise Conference, Cannes Nov 22-23

The Social Media Academy is one of the official DSC12 sponsors.

Alternative Growth Strategies

The two day event is addressing alternatives to traditional and rather costly growth models. As we all know, the global economy influences health and wealth of even the smallest local businesses. “Globalization” is no longer an enterprise level topic but highly relevant for local manufacturer, farmer and producer of almost any good or service.

As a result executives, business owner, social media manager and other business people joined forces and developed alternative growth strategies leveraging Social Media as an inexpensive and more humanized way to expand into new markets.

The Conference Objectives

The Digital Sunrise Conference is about three major aspects of business growth:

  1. Get managers and business owner from all over Europe meet and network
  2. Learn about alternative growth concepts as a way to overcome economic slow downs
  3. Rationalize the potential of Social Media based business strategies (not marketing campaigns)

Details & Registration

It would be great if you can join the conference and also help spread the word.

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Social Media Strategy For European Union

This is a great case for a social media strategy on some of the highest levels

The EU is committed to invest Billions of Euro specifically into the digital advancement of EU Member countries and their respective businesses. The EU Commission fully comprehended that the digital infrastructure is the next most important investment of a developed nation. Clean water supplies, transportation infrastructure (Water, roads, air traffic), radio communication, and now Internet and Social Media infrastructure is the pathway to a successful and globally competitive nation.

The purpose of the Social Media Strategy Europe

Helping small and medium size businesses and innovative start-ups across Europe to leverage social media to create a sustainable growth, additional jobs and being able to compete in a global market. We want to empower 25,000 business owner in the EU to leverage social media with a measurable positive impact on their business growth which created new jobs by 2016. Continue reading “Social Media Strategy For European Union”

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New Social Technology Tools & Latest Innovations

Silicon Valley remains to be a phenomenon when it comes to technology innovation and startups. And Social Media is no difference. XWeek is an initiative from XeeMe Inc. helping users around the world getting a view into those technology boosters before they become as well known as Facebook, LinkedIn, Twitter or lately Pinterest. Every other week users will be introduced to a new technology or new product, being able to hear from entrepreneurs what the vision of their company is and where the industry is heading.

XWeek also helps startups to get additional exposure to the market and to people they may not know.

This week XWeek is introducing Twylah

a very interesting summary and publishing tool to re-purpose your Twitter content

Continue reading “New Social Technology Tools & Latest Innovations”

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Internet World Exhibition with Social Media Boost

Tooting the horn for an event is a resource intensive and expensive way of getting the word out. With the help of friends, fans, speaker or exhibitor it is becoming much easier.

The Internet World Exhibition collaborates with Social Media Academy

The Social Media Academy team in collaboration with XeeMe built a platform and contest for Internet World Expo in Munich to help spread the word by integrating exhibitors into a wide spread social media initiative. Obviously exhibitors have a vested interest to grow the number of visitors and a huge incentive to contribute to the engagement. This is a first and everybody is excited so far: Here is how it works:

Continue reading “Internet World Exhibition with Social Media Boost”

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Preparing for virtual events

Virtual events offer huge advantages over physical events

Here are a series of tips to consider when attending an event as exhibitor.

 

Vue2011 Social Media Academy Virtual events

Conversations

In a way virtual events are no different than your day to day conversations in Twitter, Facebook or any of the other social networks and communities. The only difference – it happens during a few hours with people you may have usually no access to. Continue reading “Preparing for virtual events”

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What do you expect from Google’s CEO?

Google CEO Larry Page made a bold move to encourage his team to get social. This is remarkable and the responses so far are surprising.

Remarkable

Probably the most remarkable aspect is the fact that a Fortune 500 CEO puts a stake in the ground and declares being social is a strategic objective of the company. While other company leaders even prohibit the use of social media, Page turns the ship around by requesting to be more social. Many people, including myself, predicted the same behavior like with Internet, Personal Computers or Telephones in the past: The new technology was banned because of the fear of distraction, companies even invested hard dollars to ensure the use of the new technology was banned – then a few years later the same people spend hard dollars to encourage their teams to use the new technology and catch up with the rest of the industry – nothing has changed.

Continue reading “What do you expect from Google’s CEO?”

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Social Media Academy, ON24 Announce Award Winners in Growing New Medium – Virtual Events

Social Media Academy, ON24 Announce Award Winners in Growing New Medium — Virtual Events

CA Technologies, Sodexo, NetApp, BNP Media and Hitachi Honored

SAN FRANCISCO, CA–(Marketwire – February 24, 2011) – As the entertainment industry is recognizing excellence in the film industry, the Social Media Academy and ON24 are recognizing excellence in a growing new medium — virtual events — with the 2010 ON24 Virtual Event Excellence Awards. ON24 is the global leader in webcasting and virtual event solutions, and the Social Media Academy is the leading education and research institute for applied social media in business. 

"While the Academy Awards honors excellence in film, a medium that has been around for over 100 years, the Virtual Event Excellence Awards call attention to a new global medium that offers more engagement between the participant and the producer while also being good for businesses and the environment," said ON24 CMO Denise Persson. "Attendees can participate in tradeshows, conventions and training centers with live and recorded video in venues that look like anywhere on the planet — right from their computers and without any cost to the environment. Our clients have recognized that virtual communication is a key to success in today's changing global economy. These awards honor those organizations that push the boundaries of virtual communication and define best practices for the industry."

The judging, conducted virtually, was led by Social Media Academy founder Axel Schultze. "Many exemplary virtual events and briefing centers were nominated by event producers and participants," he explained. "As we reviewed the submissions we looked for nominees that set new standards for quality, ROI and social media integration."

Five Virtual Event Excellence Awards were given for 2010, honoring the best in virtual event innovation and training and the best user experience, virtual briefing center and social media integration. 

The 2010 winners are:

  • Virtual Event Innovation
    CA Technologies — May Mainframe Madness
    With over 35,000 attendee touches and each visitor averaging an unprecedented 3.5 hours per visit, CA's May Mainframe Madness (MMM) was a month-long hybrid virtual conference that set new industry standards for attendee interest and interaction, with new, live content being added each weekday in May. A complement to the annual face-to-face CA World user conference in Las Vegas, MMM featured a simulcast of the CA World keynote and three live panel sessions. In addition, the MMM virtual networking lounge was linked to the physical networking lounge in Las Vegas.

  • Virtual Training
    Sodexo — Education Market Summer Training 2010
    A two-time winner in this category, Sodexo achieved even greater virtual training success in 2010. More than 4,500 Sodexo managers — scattered across the globe and all 50 states — were invited to attend a continuation of the company's virtual management training program, and 90% registered. Sodexo was able to provide hours of training for each manager at a fraction of the cost of traditional face-to-face training. Compared to traditional training events, the company estimates savings of about $1.4 million.

  • User Experience
    NetApp — Virtual Partner Academy
    A custom virtual environment, NetApp's Virtual Partner Academy (VPA) reached thousands of NetApp channel sales partners worldwide with an engaging, interactive learning experience that enhanced and supported the company's largest-ever product launch. Visitors "toured" a 3-D rendering of the NetApp campus and participated in social media forums and "ask the experts" sessions. They also downloaded over 4,000 documents.

  • Social Media Integration
    BNP Media — Prepared Foods Heart Health Virtual Expo
    The organizers of this virtual show, the first produced for Prepared Foods Magazine, utilized social media, including Twitter, LinkedIn and Facebook, to help familiarize their target audience, most of whom had never attended a virtual conference, with their event. During the expo itself, live posting on Twitter and Facebook was encouraged with a Twitter feed and "Share This" button on the navigation bar. Following a comprehensive marketing and social media plan based on market research, the show organizers offered an engaging interactive experience to virtual event novices.

  • Virtual Briefing Center
    Hitachi — Hitachi Virtual JP1 VBC
    This virtual briefing center (VBC) focused on "JP1," Hitachi's system administration software and solutions, and was opened in conjunction with Hitachi's annual physical event, Hitachi Open Middleware World JP1Day in Tokyo. Attendees who visited the physical event were able to enter the VBC and view unique multimedia content. Accessible for one month after the live day, the VBC was updated frequently to encourage repeat visits. Over 30% of the visitors, in fact, returned to the site more than twice.

 

Eligible events were last year's virtual events and virtual briefing centers based on the ON24 Virtual Show platform. Nominations were submitted by clients and their partners and customers. Judging was conducted by senior Social Media Academy representatives. Schultze said, "We at the Social Media Academy were very impressed with the creativity and execution of the award nominees. Every single nominated event and briefing center, in fact, were worthy of recognition."

"We really appreciate the interest that has been shown in the awards program, and we are especially grateful to all who sent in a nomination," Persson said. "We expect 2011 to be another ground-breaking year for virtual environments, with companies continuing to set high standards for quality and develop innovative new applications."

About Social Media Academy

The Social Media Academy is considered the leading education and research institute for applied social media in business. Education programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultants get a comprehensive education and hands-on experience through collaborative workshops in all aspects of social business engagement, including strategy development, planning, tools selection, resources allocation and organizational development, as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements. The Social Media Academy is based in Palo Alto, California, with representation in Europe and Australia. For more information, visit http://socialmedia-academy.com.

About ON24, Inc.

A recognized global market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from training, user conferences and company meetings to partner expos and trade shows. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.

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