Category Archive for: ‘!Featured’

80% of purchase decisions based on recommendations

Society3 Networked World

Social Media has changed the way consumer and business manager alike make their purchase decisions. The web has become the most influential resource in figuring out what to buy. Depending on the research, target audience, product or service, the percentage of new purchase decisions based on mentions and recommendations range between 72% to 90%. That is true for both B2B …

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Social Media Academy now Society3 Academy

When we started in 2008, we were the first Social Media Academy and did not expect so many others following us. Today we count roughly 25 different “Social Media Academies”. Since it is a generic term, we were not able to file a trademark and so we decided to give the institute a more distinguishable name: S3 Social Media Academy …

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Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write this response to the overarching question: “What shall we do“. No project success – No Reference The consequence of failing projects – beyond the …

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Social Media Strategy For European Union

This is a great case for a social media strategy on some of the highest levels The EU is committed to invest Billions of Euro specifically into the digital advancement of EU Member countries and their respective businesses. The EU Commission fully comprehended that the digital infrastructure is the next most important investment of a developed nation. Clean water supplies, …

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Social Media 2004 – 2040 – At just the tip of the iceberg

We talked to several people, business owner, marketing manager, social media practitioner what they would really love to see down the social media road. We then tried to draw a trajectory from where we are, what people dream of, and where it may go. This post is the beginning of a story that we plan to continue. Where are we going? …

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New Social Technology Tools & Latest Innovations

Silicon Valley remains to be a phenomenon when it comes to technology innovation and startups. And Social Media is no difference. XWeek is an initiative from XeeMe Inc. helping users around the world getting a view into those technology boosters before they become as well known as Facebook, LinkedIn, Twitter or lately Pinterest. Every other week users will be introduced …

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A Social Media Strategy is like Sex – those who have it don’t brag about it

My friend Bob Thompson wrote an intriguing post about the status of Social Media, which in turn sparked this post. Basically those companies who have a brilliant social media strategy don’t brag about it. And the reason is simple: Why should you share some of your most significant competitive advantages. As many of you know, I’m involved in several of …

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Internet World Exhibition with Social Media Boost

Tooting the horn for an event is a resource intensive and expensive way of getting the word out. With the help of friends, fans, speaker or exhibitor it is becoming much easier. The Internet World Exhibition collaborates with Social Media Academy The Social Media Academy team in collaboration with XeeMe built a platform and contest for Internet World Expo in Munich …

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Marketing Re-engineering and the new CMO

Social media spans the whole gamut from marketing, PR, support, product management and sales through the entire organization. Social Media became the new way for higher integration with the market. It offers marketing departments a whole new opportunity to interact with the entire organization. CIO or CMO? In many of the larger organizations the CIO (Chief Information Officer) is busy …

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Social Media Power & Politics

The presidential campaign in 2008 was a milestone in Social Media history. Where does it go in 2012? As of now President Obama is the clear leader in the race for president in 2012 when we read the emotions of the American people. In accordance to Overdrive Interactive who managed to accumulate all the data points in the social web, …

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