Category Archive for: ‘Marketing’

Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen. The Social Media Strategy Handbook It …

Read More

Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write this response to the overarching question: “What shall we do“. No project success – No Reference The consequence of failing projects – beyond the …

Read More

Top 15 Social Media Rules for Business Leader

Rule #1 Connections If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are following the wrong people. What you read is who you connected with Rule #2 Time Management If you are not sure how much time you should spend in social networks? Don’t spend …

Read More

How to get executives fully comprehend Social Media?

I guess you all rationalized that Social Media projects are typically difficult to close and painful to execute if executives are not well aware of the impact of Social Media to their business. The single biggest problem is that most executives do not speak your language. Getting your or your client’s executives to understand Social Media has become for many …

Read More

Internet World Exhibition with Social Media Boost

Tooting the horn for an event is a resource intensive and expensive way of getting the word out. With the help of friends, fans, speaker or exhibitor it is becoming much easier. The Internet World Exhibition collaborates with Social Media Academy The Social Media Academy team in collaboration with XeeMe built a platform and contest for Internet World Expo in Munich …

Read More

Pinterest – a Flickr killer? A definite YES

Pinterest is popping up all over the place. Is it just noise of some early adopter freaks? No it is not.   Pinterest is a super fast growing content sharing platform that competes with Flickr, Picasa and the likes. Now recently Pinterest is coming very close to the traffic rank level of Flickr and as Pinterest was growing Flickr's traffic is declining. 

Read More

Marketing Re-engineering and the new CMO

Social media spans the whole gamut from marketing, PR, support, product management and sales through the entire organization. Social Media became the new way for higher integration with the market. It offers marketing departments a whole new opportunity to interact with the entire organization. CIO or CMO? In many of the larger organizations the CIO (Chief Information Officer) is busy …

Read More

Twitter, Klout, Counter Intuitive Brand Reputation Strategies

Only people who care stand up and argue, defend, fight or otherwise make their position very clear. Interesting enough – the more disappointing a situation gets, the louder the conversation and the bigger the impact for a brand. An age old saying goes: "The worst thing to be talked about – is not to be talked about". A few companies …

Read More

We Do Need Social Media Experts

Yes you heard it right, and yes, it's me who said it: Social Media Experts. The bad word in social media. Why do I say so? Joe doe Social Media Consultant hates the word. Why? Because he is not an expert but rather a situation driven self made social media consultant. Social Media Has Grown Up The argument "Social media …

Read More

Preparing for virtual events

Virtual events offer huge advantages over physical events Here are a series of tips to consider when attending an event as exhibitor.   Conversations In a way virtual events are no different than your day to day conversations in Twitter, Facebook or any of the other social networks and communities. The only difference – it happens during a few hours …

Read More

Page 1 of 3123»