Category Archive for: ‘Activities’

Success Pattern — Social Media Agencies

In the past 5 years we’ve seen agencies come and go, raise and fall. A pretty typical scenario for a rapidly growing emerging market. As we helped hundreds of people starting their own company or  re-structuring their existing business, I thought I share my observation. This is not so much about skills but how those companies are seen from the …

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New programs, new training center

With the new structure and the new name, Societ3 Academy also made some significant enhancements to both, the training program and also the way we deliver the education. Enhanced Education Program New Classes Certified Social Media Manager Certified Social Presence Designer Certified Social Media Partner Manager See the complete program overview 2013 Enhanced Education Model / Delivery While the biggest …

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Anatomy of a buzz

The anatomy of a well designed social media buzz is interestingly close to the anatomy of a virus – hence “viral marketing”. CONTENT:  You take some important piece of content. That is what is carried around. Make sure it is well structured so it won;t be altered, misunderstood etc. BASE: Your content need a connection to the base, your social …

The post Anatomy of a buzz appeared first on Society3.

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Social Media Academy now Society3 Academy

When we started in 2008, we were the first Social Media Academy and did not expect so many others following us. Today we count roughly 25 different “Social Media Academies”. Since it is a generic term, we were not able to file a trademark and so we decided to give the institute a more distinguishable name: S3 Social Media Academy …

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Private economic initiative aims to help 100,000 European companies to expand across Europe

News Release European business owners and managers build economy stimulation programme Unique economic development programme from a private initiative – planning to create 2 Million jobs Private economic initiative aims to help 100,000 European companies to expand across Europe

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Digital Sunrise Conference, Cannes Nov 22-23

The Social Media Academy is one of the official DSC12 sponsors. Alternative Growth Strategies The two day event is addressing alternatives to traditional and rather costly growth models. As we all know, the global economy influences health and wealth of even the smallest local businesses. “Globalization” is no longer an enterprise level topic but highly relevant for local manufacturer, farmer …

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Over 70% of Social Media initiatives FAIL

Here is what happens: Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver. Agency: We can do that for you. We have people who setup your presence, tweet for you and do some blogging. We upload a few photos and take care …

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Growing the mid market – improving the US economy

A healthy mid market is part of the secret sauce for a well oiled economy. In Germany, one of the most stable economies in the world, 99% of all businesses are mid market companies, mostly privately owned and employing 70% of all people. Also in the US the mid market is about 99% of all businesses but employs only 16% …

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Top 15 Social Media Rules for Business Leader

Rule #1 Connections If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are following the wrong people. What you read is who you connected with Rule #2 Time Management If you are not sure how much time you should spend in social networks? Don’t spend …

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Comcast CEO about company culture change

While this is from 2009 it tells an interesting story about how a CEO pretends that Social Media changed the face of Comcast. Sadly Comcast could never got to a point where the positive front end was igniting more change in the back end of the company. A pattern we see in many very early engaged companies who never actually …

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