Category Archive for: ‘Academy’

Social Media Managers Keep Failing

Society3 SM Keep Failing

No question, those who studied the shift in our socioeconomic landscape come all to the same conclusion: Social Media holds a massive change for our society and our businesses. The change will be as profound as the industrial revolution 200 years ago. Introducing that change to executives who run their business with a huge daily pressure is so overwhelming that …

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80% of purchase decisions based on recommendations

Society3 Networked World

Social Media has changed the way consumer and business manager alike make their purchase decisions. The web has become the most influential resource in figuring out what to buy. Depending on the research, target audience, product or service, the percentage of new purchase decisions based on mentions and recommendations range between 72% to 90%. That is true for both B2B …

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Success Pattern — Social Media Agencies

In the past 5 years we’ve seen agencies come and go, raise and fall. A pretty typical scenario for a rapidly growing emerging market. As we helped hundreds of people starting their own company or  re-structuring their existing business, I thought I share my observation. This is not so much about skills but how those companies are seen from the …

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Social Media and Customer Experience Management

Social Media is widely used in businesses for all kinds of aspects. It typically starts on the marketing side to spread the word and get fast customer feedback. The experience with the customer feedback often times triggers new ideas in market research and Social Media becomes an interesting real time market research instrument. Service And Support The other aspect of …

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New programs, new training center

With the new structure and the new name, Societ3 Academy also made some significant enhancements to both, the training program and also the way we deliver the education. Enhanced Education Program New Classes Certified Social Media Manager Certified Social Presence Designer Certified Social Media Partner Manager See the complete program overview 2013 Enhanced Education Model / Delivery While the biggest …

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Social Media Academy now Society3 Academy

When we started in 2008, we were the first Social Media Academy and did not expect so many others following us. Today we count roughly 25 different “Social Media Academies”. Since it is a generic term, we were not able to file a trademark and so we decided to give the institute a more distinguishable name: S3 Social Media Academy …

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Reputation of sales people continue to decline

Is this what your sales guy looks like? Reputation of sales people has rapidly decliened over the past few year. 20 years ago the sales teams were celebrated heroes in almost all businesses in the western world. Highly skilled and well trained sales people brought a lot of business which was responsible to drive the growth of the respective company. …

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Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen. The Social Media Strategy Handbook It …

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Pan European Social Media Effort

We blogged about this project before and I thought I give an update. For those who don’t know: The European Commission in Brussels initiated a program called “Digital Agenda Europe” and within this initiative 8 focus groups of which one is Social Media. Based on the overarching goal of a program called “Europe 2020″ we created the following objective for a …

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How to get executives fully comprehend Social Media?

I guess you all rationalized that Social Media projects are typically difficult to close and painful to execute if executives are not well aware of the impact of Social Media to their business. The single biggest problem is that most executives do not speak your language. Getting your or your client’s executives to understand Social Media has become for many …

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