Category Archive for: ‘Social Marketing’

New S3 Buzz Release

A big thank you to all the active Buzz Masters and their feedback. We tried to do as many as possible in this new release of S3 Buzz 1.2. Below you find the most important enhancements: 1) Instant Buzz Start for Gold Credit owner If a user wants to create a Buzz with Gold Credits, he or she would not …

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Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice

FOR IMMEDIATE RELEASE: Society3’s new S3-Buzz Software harnesses Customer Voice to reach into new markets, increase revenue. S3-Buzz Software now puts the power of Consumer Voice into the hands of savvy business marketers. Sep. 10, 2013 – SAN FRANCISCO BAY AREA, Calif. – For survival in a competitive marketplace, agile businesses recognize the importance of incorporating the customer voice into their marketing strategies to …

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Buzz – The New Advertising

In times where consumer power increases and influence from traditional corporate advertising is decreasing, businesses will need to find new ways to win the minds and hearts of new customers. Our research shows that roughly 80% of purchase decisions are based on mentions and recommendations for both consumer and corporate buyers. This is leaving only a small percentage to spontaneous …

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Social Media Managers Keep Failing

Society3 SM Keep Failing

No question, those who studied the shift in our socioeconomic landscape come all to the same conclusion: Social Media holds a massive change for our society and our businesses. The change will be as profound as the industrial revolution 200 years ago. Introducing that change to executives who run their business with a huge daily pressure is so overwhelming that …

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80% of purchase decisions based on recommendations

Society3 Networked World

Social Media has changed the way consumer and business manager alike make their purchase decisions. The web has become the most influential resource in figuring out what to buy. Depending on the research, target audience, product or service, the percentage of new purchase decisions based on mentions and recommendations range between 72% to 90%. That is true for both B2B …

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Trust or not to trust?

This post was inspired by a post in Forbes Magazine from friend Louis Columbus, former AMR Research Analyst and a recent CSI Insights report. I’d like to share a perspective we are working on since several years that just now lead to the development of Buzz and its official announcement next week. Marketing and sales are stuck in deep dilemma …

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Multi Level Buzz Campiagns

How to join a Multi Level Buzz Campaign on S3 Buzz The current product is still in Private Beta. We scheduled public Beta to be out next week. 1) You will be invited Buzz campaigns require skilled social networker with large networks generating high reach and attention. If you are such a networker and have a S3-Buzz account, you may …

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Social Media Engagement – How much value?

Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism. Democratization Of Influence Brands just can’t any longer “control” the communication. If communication is controlled by …

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New programs, new training center

With the new structure and the new name, Societ3 Academy also made some significant enhancements to both, the training program and also the way we deliver the education. Enhanced Education Program New Classes Certified Social Media Manager Certified Social Presence Designer Certified Social Media Partner Manager See the complete program overview 2013 Enhanced Education Model / Delivery While the biggest …

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This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new ‘Secret Board’ feature? When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private, just for themselves, or sharing it only with family or good friends. But what about business users? 5 Ways a business can benefit from …

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