Category Archive for: ‘Social Media ROI’

Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen. The Social Media Strategy Handbook It …

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Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write this response to the overarching question: “What shall we do“. No project success – No Reference The consequence of failing projects – beyond the …

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Social Media Acceleration with Partner Channels

Expanding market reach has always been one of the biggest advantages of indirect partner channels. And in the Social Media age this is no different. It is actually an advantage like no other if that force can be unleashed. We all learned, Social Media is not just another channel to blast a message out. Social Media is primarily about Relationships. …

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A Social Media Strategy is like Sex – those who have it don’t brag about it

My friend Bob Thompson wrote an intriguing post about the status of Social Media, which in turn sparked this post. Basically those companies who have a brilliant social media strategy don’t brag about it. And the reason is simple: Why should you share some of your most significant competitive advantages. As many of you know, I’m involved in several of …

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We Do Need Social Media Experts

Yes you heard it right, and yes, it's me who said it: Social Media Experts. The bad word in social media. Why do I say so? Joe doe Social Media Consultant hates the word. Why? Because he is not an expert but rather a situation driven self made social media consultant. Social Media Has Grown Up The argument "Social media …

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How much money can you pour into social media with no ROI?

The recent online discussion between Brett King (author of Bank 2.0) and myself (Financial controller background) kind of shows that the ROI battle in social media is far from over. We left the field with completely opposing opinion. Like Brett also I was of the opinion that calculating an ROI of social media maybe a bad idea. That was little …

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