Category Archive for: ‘Social Media Trends’

Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice

FOR IMMEDIATE RELEASE: Society3’s new S3-Buzz Software harnesses Customer Voice to reach into new markets, increase revenue. S3-Buzz Software now puts the power of Consumer Voice into the hands of savvy business marketers. Sep. 10, 2013 – SAN FRANCISCO BAY AREA, Calif. – For survival in a competitive marketplace, agile businesses recognize the importance of incorporating the customer voice into their marketing strategies to …

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Buzz – The New Advertising

In times where consumer power increases and influence from traditional corporate advertising is decreasing, businesses will need to find new ways to win the minds and hearts of new customers. Our research shows that roughly 80% of purchase decisions are based on mentions and recommendations for both consumer and corporate buyers. This is leaving only a small percentage to spontaneous …

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80% of purchase decisions based on recommendations

Society3 Networked World

Social Media has changed the way consumer and business manager alike make their purchase decisions. The web has become the most influential resource in figuring out what to buy. Depending on the research, target audience, product or service, the percentage of new purchase decisions based on mentions and recommendations range between 72% to 90%. That is true for both B2B …

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Trust or not to trust?

This post was inspired by a post in Forbes Magazine from friend Louis Columbus, former AMR Research Analyst and a recent CSI Insights report. I’d like to share a perspective we are working on since several years that just now lead to the development of Buzz and its official announcement next week. Marketing and sales are stuck in deep dilemma …

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By 2017 the CMOs may spend more on tech than CIOs

Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO” Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″ June 20 in San Jose California.  Do you think it is possible? And if so what does that mean to the IT world and their own sales and marketing …

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Multi Level Buzz Campiagns

How to join a Multi Level Buzz Campaign on S3 Buzz The current product is still in Private Beta. We scheduled public Beta to be out next week. 1) You will be invited Buzz campaigns require skilled social networker with large networks generating high reach and attention. If you are such a networker and have a S3-Buzz account, you may …

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Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen. The Social Media Strategy Handbook It …

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Can social selling revitalize the image of sales?

Sales is undergoing the most massive changes since many decades. Compare it to the change from Hawkers tray to selling in tie and suit. Or the transition from horse drawn carriages to taxis. Yet 90% of the experienced sales people will deny that change. Here is a process we introduced about 2 years ago with good success after lots of …

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Digital Sunrise Conference, Cannes Nov 22-23

The Social Media Academy is one of the official DSC12 sponsors. Alternative Growth Strategies The two day event is addressing alternatives to traditional and rather costly growth models. As we all know, the global economy influences health and wealth of even the smallest local businesses. “Globalization” is no longer an enterprise level topic but highly relevant for local manufacturer, farmer …

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Social Media Acceleration with Partner Channels

Expanding market reach has always been one of the biggest advantages of indirect partner channels. And in the Social Media age this is no different. It is actually an advantage like no other if that force can be unleashed. We all learned, Social Media is not just another channel to blast a message out. Social Media is primarily about Relationships. …

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