Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice

FOR IMMEDIATE RELEASE:

Society3’s new S3-Buzz Software harnesses Customer Voice to reach into new markets, increase revenue.

S3-Buzz Software now puts the power of Consumer Voice into the hands of savvy business marketers.

Sep. 10, 2013 - SAN FRANCISCO BAY AREA, Calif. – For survival in a competitive marketplace, agile businesses recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging, reach and revenue. S3-Buzz Software now puts the power of Customer Voice into the hands of savvy business marketers.

When consumer social influence overpowers corporate advertising, businesses need to find innovative ways to reach and win the loyalty of new customers. Society3 recognized the need to utilize the power of the new consumer voice and developed a software solution to help corporate marketing teams stimulate and amplify customer conversation across the Internet. Case studies show Customer Voice Driven Marketing has the capability of achieving up to 7000 mentions per day with a reach of up to 100 million engaged consumers.

S3BuzzLet

“We have carefully studied customer behavior and buzz dynamics over the past two years and created a product that helps business teams stimulate social mentions and recommendations and then amplify them across the Internet with very high velocity.” Said Axel Schultze, CEO of Society3.

Smart businesses are leveraging the effects of the customer voice by stimulating mentions and conversations. It’s long been held that consumer reviews have far more weight in the mind of the customer than traditional marketing messages. Harnessing customer voice is key to the growth and revenue of every business. For survival in a competitive marketplace, agile businesses will recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging.

Chuck Jones of Knoxville, TN based Parking lot Striping and Sealing company AAA Stripe Pro,an S3-Buzz customer said: “It was amazing to watch how fast the number of visitors to our site has grown, literally over night. We spent plenty of money on Internet advertising and listings in the past, but S3-Buzz has outperformed all of these methods of promotions”.

S3-Buzz Software features 3 components intensely tested over the course of 200 Buzz campaigns

• Velocity:  Unlike traditional word of mouth or a traditional promotional campaign, S3-Buzz spreads almost instantly and can reach thousands within a matter of hours.

• Mentions:  Customers are happy to share their opinion and with a little encouragement from brands, hundreds of customers spread the word within 24 hours.

• Reach:  Due to the networked nature of the social web, sharing and amplifying mentions and recommendations provides a much higher reach than traditional advertising. S3-Buzz campaigns can reach up to 10-times more consumers than conventional campaigns with the traditional media.

Berrie Pelser from BerArt, an European partner and Buzz Master from the 2012 Digital Agenda Conference of the European Commission said, “The DA12 conference was a proving ground for S3-Buzz Software. We tested the software side-by-side against a well-crafted business process and traditional messaging tools and found stunning results with S3-Buzz. We created a reach of nearly 100 Million and were trending on Twitter in several countries within hours.”

S3 Buzz is designed to help businesses promote events, introduce new products, acquire new talent and improve their brand reputation with the help of loyal advocates using their own customer voice and a tool that makes it very easy to spread the word in a matter of hours.

S3-Buzz is now available for purchase, more information can be found on http://society3.com

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Announcement in 140 Characters

San Francisco startup #Society3 shows new ways to advertise and reach up to 100 Million people. http://society3.com #S3buzz

San Francisco startup #Society3 set to replace advertising with voice of customer http://society3.com #S3buzz

#Society3 introducing #S3Buzz helping business increase mentions and reach, driving incremental sales http://society3.com

#Society3 developed software helping marketing teams stimulate customer voice getting up to 7,000 mentions per dayhttp://society3.com

#S3Buzz advantage: Velocity! Unlike WOM S3Buzz spreads instantly and can reach thousands within a few hours http://society3.com

#S3Buzz advantage: Mentions! Customers are happy to share opinion. Brands need to provide inspiration and location http://society3.com

About:
Society3 is a Buzz Marketing Technology provider, helping businesses grow their respective number of public mentions and market reach.  The unique Buzz technology empowers Society3 customers to instantly create awareness and customer engagement for their brand, products, events and other initiatives. Society3 is working with a rapidly growing network of business partners and agencies around the world. Society3 Group Inc is a San Francisco based privately held company. More information: http://society3.com or call +1 (650) 384-0057 Connect with Society3 http://xeeme.com/S3grp

 

Experience a buzz for yourself.

If you like it share it. That’s how easy it is for YOUR advocates to help YOU.

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Buzz – The New Advertising

Society3-Buzz-BuzzLetIn times where consumer power increases and influence from traditional corporate advertising is decreasing, businesses will need to find new ways to win the minds and hearts of new customers.

Our research shows that roughly 80% of purchase decisions are based on mentions and recommendations for both consumer and corporate buyers. This is leaving only a small percentage to spontaneous or advertising driven purchases.

Smart businesses found a way to actually leveraging the effects of the customer voice and stimulates mentions and conversations. New customers are trusting existing customers more than sales teams and advertising. The new marketing and advertising is taking those mentions and recommendations and amplifying them across the web.

As a result, successful corporate messaging is replacing blunt self promotions with authentic customer opinion which is highly trusted and leads to more sales, as well as a better brand reputation.

Society3 has carefully studied consumer behavior and buzz dynamics over the past two years and created a product that helps business teams to stimulate mentions and recommendations and then amplify them across the Internet with very high velocity. Experience with over 200 Buzz campaigns showed three interesting dynamics:

1) Velocity: Unlike traditional word of mouth, S3 Buzz spreads almost instantly and can reach millions within a matter of hours. A well designed Buzz spreads faster than traditional promotion mechanism.

2) Mentions: Customers are happy to share their opinion, but brands need to provide some inspiration and a place to share. If provided, hundreds of customers help spread the word within 24 hours of asking for support.

3) Reach: Due to the networked nature of the social web, sharing and amplifying mentions and recommendations allows a much higher reach than traditional advertising. While even the largest media outlets barely crossing the 10 Million mark, Buzz campaigns can reach 100 Million and more.

Businesses can’t just hope the old advertising paradigm comes back and people just buy because the producers say so. Successful businesses know that the customer voice is a key contributor to business growth and more revenue. Agile marketing will need to incorporate the user voice in their go to market strategy and amplify information that helps a new customer to decide.

 

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80% of purchase decisions based on recommendations

Society3-networked-worldSocial Media has changed the way consumer and business manager alike make their purchase decisions. The web has become the most influential resource in figuring out what to buy. Depending on the research, target audience, product or service, the percentage of new purchase decisions based on mentions and recommendations range between 72% to 90%. That is true for both B2B and B2C customers.

It is hard too imagine a manager making a  purchase decision purely based on advertising inputs and conversations with vendors. In the Tech industry estimations are that those purchase decisions are even at nearly 100% based on public mentions, reviews, and recommendations.

A business executive cannot stay put and just hope that their solutions are good enough and be recommended. They have to be proactive and stimulate mentions and recommendations. And in today’s wide open online world it is not too difficult to do so.

Smart executives focus on four business units.

1) Marketing
Marketing being the obvious one. Marketing was always the group that was responsible for sparking demand, responding to market changes and stimulating interest. A marketing department that is able to stimulate mentions and recommendations represent a huge competitive advantage over those who do not.

2) Partner Networks
Distribution channels, including resellers, broker, dealer, alliance partners are highly influential channels directly addressing certain market segments or geographies of a given vendor. Like the general marketing those channels need to be aware of the shifts in purchase behavior and able to address those changes with smart ways to stimulate conversations around their brands

3) Sales Organization
Sales people are typically the most social teams in an organization. However they are not automatically web savvy. Most have been trained over years, even decades to follow specific processes and have the hardest time to bring their sales processes in alignment with the new buying pattern.

4) Customer Experience Management
CX or CEM is a relatively new discipline in most businesses.  However, it has just become a very significant investment when it is coming to mentions and recommendations. Businesses providing a good customer experience are obviously much ahead of their competition that has only mediocre or even bad customer experience.

The ultimate Social Media objective

In today’s extremely competitive world being mentioned and recommended is one of the most important aspects of business success. Companies like Zappos, Star Bucks, Jet Blue, Virgine, SalesForce.com, BMW, SAP, coming from all kinds of industries covering both B2B and B2C, have outperformed their competition mainly due to the fact that their customers are happy and say it across the Internet.

It isn’t “Social Media” per se that makes any difference – but the way Social Media is leveraged in a globally competing world. A rock solid social media strategy is paramount to leverage the web to a degree that it positively affects the bottom line.

Axel
http://XeeMe.com/AxelS

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Trust or not to trust?

Society3-ChannelTeamThis post was inspired by a post in Forbes Magazine from friend Louis Columbus, former AMR Research Analyst and a recent CSI Insights report.

I’d like to share a perspective we are working on since several years that just now lead to the development of Buzz and its official announcement next week. Marketing and sales are stuck in deep dilemma of trust. Even if vendor and customer have an excellent relationship, both know that one has to fulfill a quota and the other needs to optimize terms and conditions. Not exactly a perfect playground for limitless trust. And while knowing they need each other, there is this membrane between them just can’t be removed.

On the other side there are almost always enough, often times hundreds or thousands of customers, alliances and business partners who made the decision to work with the respective vendor long time ago. And many are willing to share their experience and be able to fill the gap between the two parties with authentic information. However most brands have the hardest time to get even their most loyal customer to talk. NOT because they don’t want to talk – the customers simply don’t know exactly what to say, what the questions are and where to say it. Stimulating those information exchanges seem to be still one of the bigger challenges. And in the past few years we recognized those challenges time and time again.

Eventually it lead to the development of Buzz. A new platform where brands can ignite some of the above mentions conversation based on what they know are frequently asked question and share the buzz page for their business friends and advocates to work with. All of a sudden sharing the information is just a few seconds adjusting some test or even just a simple click.

Making it extremely easy for customers and partners to speak and that way increasing mentions and reach with authentic clients and partners rather than the a corporate marketing department manufactured “message” can make all the difference in creating trust in an all new way.

Axel
http://XeeMe.com/AxelS

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By 2017 the CMOs may spend more on tech than CIOs

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Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO”

Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″ June 20 in San Jose California.  Do you think it is possible? And if so what does that mean to the IT world and their own sales and marketing channels? And what about the skills development of current, rather well settled CMOs?

Let me share some additional thoughts:

Big Data is NOT an IT job.

Big Data for instance sounds like an “IT” topic. Not at all – not even close. Big Data is ALL about marketing, demographics, customer profiles, user behavior….  Today we know so much more about everything including markets, market dynamics, demographics, decision evolution and every aspect of a buying process – only if we understand how to extract and use the information that is out there.

Are CMO / CIO careers are on the line?

Not right now – but like always in the past it only takes 2 years when emerging technologies flip to a mainstream topic. Online Marketing, Social Media Marketing, Social Technologies, Big Data, Near Real Time Market research… all require rather high sophisticated technologies to make a serious business impact and a difference to the bottom line. 1.3 Billion social media users are not all kids or freaks. Direct marketing to this influential while outspoken group requires a degree in sophistication that goes way beyond traditional eCommerce or direct mail. CMOs, who are not able to fully comprehend the impact of the new technologies on the brand development of their companies, are high risk candidates.

Marketing & Technology Partnership

All the above makes this years Marketing& Technology Partner Summit especially interesting. I very much look forward to it.

Axel
http://XeeMe.com/AxelS
(my entire social presence)

 

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Multi Level Buzz Campiagns

How to join a Multi Level Buzz Campaign on S3 Buzz

The current product is still in Private Beta. We scheduled public Beta to be out next week.

1) You will be invited

Buzz campaigns require skilled social networker with large networks generating high reach and attention. If you are such a networker and have a S3-Buzz account, you may likely get such invitations any soon.

2) You confirm that you join and submit your own Buzz Group

Go to the Buzz you are invited for and click on “Join the Buzz”. You will see all the Buzz information so that you create your own Buzz Group and share the Buzz with the people you know. If you like to make some changes, feel free to do so. The key information however can’t be changed.

At the bottom of your Buzz Page is a unique URL that leads to your specific Buzz Group page.

3) You promote your buzz group

The third step is to share the Buzz URL of your specific Buzz Group with your contacts asking them to help spread the word. As they visit your Buzz Group you will later on know who and how much support you received.

4) You get credits for each Buzz action your team is performing.

You receive 100 credits for each Buzz Action from your team. So let’s assume a Buzz has 5 target networks and all are clicked by one of your friends, that is 500 points. If they repeat the action a few hours later and the same on the next day, you would receive 4 times 500 credits = 2,000 credits from each person. If you have 20 friends helping you, you can gain 40,000 credits just from commissions :)

Supporting two such Buzz campaigns would give you enough credits to fire up your own buzz campaign.

At least a good start to gain experience with the most powerful Buzz Management system available. And this is just the beginning.

 

 

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Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen.

The Social Media Strategy Handbook

It became best practices to create a Social Media Strategy Handbook for each social media project documenting everything including the ultimate goal and purpose, initial market research, SWOT analysis, strategy, programs, actions, social presence, resources, budgets, reporting and the ROI.

We are sharing two examples of those strategy books that were created by attendees of the Social Media Strategist class. One was for Lindt Chocolate and one for a Hotel & Spa in the Caribbean. None of the information provided here is confidential – everything can be found in the public social web. Continue reading “Creating a Social Media Strategy Handbook”

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Digital Sunrise Conference, Cannes Nov 22-23

The Social Media Academy is one of the official DSC12 sponsors.

Alternative Growth Strategies

The two day event is addressing alternatives to traditional and rather costly growth models. As we all know, the global economy influences health and wealth of even the smallest local businesses. “Globalization” is no longer an enterprise level topic but highly relevant for local manufacturer, farmer and producer of almost any good or service.

As a result executives, business owner, social media manager and other business people joined forces and developed alternative growth strategies leveraging Social Media as an inexpensive and more humanized way to expand into new markets.

The Conference Objectives

The Digital Sunrise Conference is about three major aspects of business growth:

  1. Get managers and business owner from all over Europe meet and network
  2. Learn about alternative growth concepts as a way to overcome economic slow downs
  3. Rationalize the potential of Social Media based business strategies (not marketing campaigns)

Details & Registration

It would be great if you can join the conference and also help spread the word.

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Social Media Acceleration with Partner Channels

Expanding market reach has always been one of the biggest advantages of indirect partner channels. And in the Social Media age this is no different. It is actually an advantage like no other if that force can be unleashed.

We all learned, Social Media is not just another channel to blast a message out. Social Media is primarily about Relationships. And one of the biggest challenges is to leverage the new media with existing Resources to be as approachable as possible and build customer Relationships that are valued and lead to Recommendations and at the same time extend the company’s Reach.

Continue reading “Social Media Acceleration with Partner Channels”

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