Multi Level Buzz Campiagns

How to join a Multi Level Buzz Campaign on S3 Buzz

The current product is still in Private Beta. We scheduled public Beta to be out next week.

1) You will be invited

Buzz campaigns require skilled social networker with large networks generating high reach and attention. If you are such a networker and have a S3-Buzz account, you may likely get such invitations any soon.

2) You confirm that you join and submit your own Buzz Group

Go to the Buzz you are invited for and click on “Join the Buzz”. You will see all the Buzz information so that you create your own Buzz Group and share the Buzz with the people you know. If you like to make some changes, feel free to do so. The key information however can’t be changed.

At the bottom of your Buzz Page is a unique URL that leads to your specific Buzz Group page.

3) You promote your buzz group

The third step is to share the Buzz URL of your specific Buzz Group with your contacts asking them to help spread the word. As they visit your Buzz Group you will later on know who and how much support you received.

4) You get credits for each Buzz action your team is performing.

You receive 100 credits for each Buzz Action from your team. So let’s assume a Buzz has 5 target networks and all are clicked by one of your friends, that is 500 points. If they repeat the action a few hours later and the same on the next day, you would receive 4 times 500 credits = 2,000 credits from each person. If you have 20 friends helping you, you can gain 40,000 credits just from commissions :)

Supporting two such Buzz campaigns would give you enough credits to fire up your own buzz campaign.

At least a good start to gain experience with the most powerful Buzz Management system available. And this is just the beginning.

 

 

FacebookLinkedInPinterestGoogle+Share

The post Multi Level Buzz Campiagns appeared first on Society3.

Social Media Engagement – How much value?

Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism.

Democratization Of Influence

Brands just can’t any longer “control” the communication. If communication is controlled by a legal department and marketing preventing a free flow of open communication will die as much as businesses died who had one owner and 200 slaves working for him.

Understanding democratization of influence is the key to success. Massive noise level like in the case of Red Hat for example is not created, dominated and controlled by the brand, but created by the audience around that brand. By people who care, people who build on the conversation, take it as learning on steroid and share what they learn instantly. Mastering the conversation is by letting it go – an oxymoron? Not at all.

Red Hat and their teams mastered the conversation by providing highly interesting content, sparked conversations and never stopped engaging with their audience – but neither controlling it nor dominating it. As a result not only engineers cared about what is going on but all kinds of business or finance related groups.

This is the beginning of the end of dominance as a singularity, a brand or an individual. Influence is created when information spreads nearly at speed of light and many join the idea or effort. The drama in Boston crossed that stream paused it and very quickly the decision was made: no terror can any longer control our lives.  We all sent prayer to the victims and worried about loved ones. YET the terror couldn’t dominate any of us – not any more. Purposely we did not allow their “message” to disrupt our lives despite the tragedy. Not because we got ignorant, because we care about our freedom more than anything.

 

FacebookLinkedInPinterestGoogle+Share

The post Social Media Engagement – How much value? appeared first on Society3.

Anatomy of a buzz

The anatomy of a well designed social media buzz is interestingly
close to the anatomy of a virus – hence “viral marketing”.

CONTENT:  You take some important piece of content. That is what is carried around. Make sure it is well structured so it won;t be altered, misunderstood etc.

BASE: Your content need a connection to the base, your social presence, otherwise it floats around and may not even know what is going on.

HOST STICKINESS: You will need hosts for each information “virus”. The message and the campaign need to have some stickiness so it stays with a host for a while and can reproduce there.

FUEL
Make sure you have enough ‘fuel” so your campaign is starving down the road or exhaust to early. The best way is to point back to the base so that it can be refueled.

PRESENCE PROTECTION
Ensure a strong and well protected (managed) presence. Every refueling process needs support and energy. Fuel and refuel the hosts so the virus can continue to reproduce and spread further. Don’t worry to much about mutation –  it will happen anyway.

ATTRACTION
Package some attraction with your initiative. Rewards, recognition, attention, fun…. Support the presence of your hosts. You may have hundreds of hosts if not more :)

Put a buzz to work

Now let’s put this all into a workable social media action plan. You will see it life on Thursday at our Buzz & Awareness Creation event. We will post the details in one of the next posts too.

Creating a buzz isn’t the easiest thing in the world but it is definitely no magic. We will share some of the secrets.

Axel
http://XeeMe.com/AxelS

FacebookPinterestLinkedInDeliciousStumbleUponShare

The post Anatomy of a buzz appeared first on Society3.

This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new ‘Secret Board’ feature?

When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private, just for themselves, or sharing it only with family or good friends. But what about business users?

5 Ways a business can benefit from ‘Secret Boards’

Secret boards is actually a great feature for business teams. Every company has lots of company confidential images they share internally but don’t want it to be necessarily floating around in the public.

Company Confidential

You wouldn’t want to upload any real confidential information and you shouldn’t – but think about a library of web images that are publicly seen all over your website and you want to make it easy for the various departments to access them. Think about drawing that are used in your brochures and you want to share them with all your local offices. Or think about images that are used in your training material and you want your training centers in all countries have an easy to access repository with out having them access your servers via high secure lines.

Business Partner Partner Integration

In the early 90′s Partner Portals were a big deal. However most portals are dormant or closed down today. it is just way to complicated for a reseller for instance to maintain portal URLs and access information to their 50 or more vendors. This new feature allows channel managers to share a secret board with their partners and partners have no longer maintain a list of user ids and passwords.

Competition Information

You may want to have a repository about information from your competition but not necessarily share it publicly, yet easy enough for your team to access it.

Agency Collaboration

Another very cool way to use it is together with an advertising or web agency. We all know how painful it is to send images via email. Just have a board shared between agency and the marketing team and discuss the required changes over the phone. Upload a new version and discuss again.

Outsourced Development team

If you have an outsourced development team you will very much appreciate the ability to share a board with the dev team without sending libraries of images across the web and make sure everybody has all updates.

 

Obviously all of that was possible before by maintaining a data server with all the images on it, allow people to dial in via VPN, remain security rules and the necessary security protection – but hey way going through all that pain?

What other applications do you envision using the new feature?

Axel
http://xeeme.com/AxelS

 

FacebookPinterestLinkedInDeliciousStumbleUponShare

The post This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits appeared first on Society3.