Social Media Engagement – How much value?

Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism.

Democratization Of Influence

Brands just can’t any longer “control” the communication. If communication is controlled by a legal department and marketing preventing a free flow of open communication will die as much as businesses died who had one owner and 200 slaves working for him.

Understanding democratization of influence is the key to success. Massive noise level like in the case of Red Hat for example is not created, dominated and controlled by the brand, but created by the audience around that brand. By people who care, people who build on the conversation, take it as learning on steroid and share what they learn instantly. Mastering the conversation is by letting it go – an oxymoron? Not at all.

Red Hat and their teams mastered the conversation by providing highly interesting content, sparked conversations and never stopped engaging with their audience – but neither controlling it nor dominating it. As a result not only engineers cared about what is going on but all kinds of business or finance related groups.

This is the beginning of the end of dominance as a singularity, a brand or an individual. Influence is created when information spreads nearly at speed of light and many join the idea or effort. The drama in Boston crossed that stream paused it and very quickly the decision was made: no terror can any longer control our lives.  We all sent prayer to the victims and worried about loved ones. YET the terror couldn’t dominate any of us – not any more. Purposely we did not allow their “message” to disrupt our lives despite the tragedy. Not because we got ignorant, because we care about our freedom more than anything.

 

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Reputation of sales people continue to decline

Is this what your sales guy looks like?

Reputation of sales people has rapidly decliened over the past few year. 20 years ago the sales teams were celebrated heroes in almost all businesses in the western world. Highly skilled and well trained sales people brought a lot of business which was responsible to drive the growth of the respective company. In the 70’s and 80’s the sales teams learned a lot of new techniques such as reference selling, solution selling, they learned to be a facilitator between customer and the experts inside the company they work for. They were wining and dining their clients, and learned to please the customer no matter what. What a great situation and pleasure to buy. But that was going to change: Continue reading “Reputation of sales people continue to decline”

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Over 70% of Social Media initiatives FAIL

Here is what happens:

Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver.

Agency: We can do that for you. We have people who setup your presence, tweet for you and do some blogging. We upload a few photos and take care of feedback. We also do social media monitoring.

Customer: Great – here are $3,500 per month and I expect you double my followers, grow my fan base, steer up some noise and generate solid leads for me.

Agency: Done deal – we’ll start tomorrow morning. Continue reading “Over 70% of Social Media initiatives FAIL”

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Top 15 Social Media Rules for Business Leader

Rule #1 Connections

If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks:

You are connected with, or are following the wrong people.

What you read is who you connected with


Rule #2 Time Management

If you are not sure how much time you should spend in social networks? Don’t spend any time at all.

Invest time in your most relevant contacts. If they happen to be in the social web – be where they are.

Invest time in relevant people not platforms


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Social Media Time Management – Stunning Effects – Part I

How can you build a trusted network  without spending hours and hours each day? How is it possible that some high ranking executives from Billion Dollar companies spend time in the social web while somebody working in the trenches cannot? Why chose other executives with equally big organizations to not participate at all – still wondering why they are just not as successful? How can people out of the blue just raise up the trust ladder and grow an enormous follower-ship all of a sudden? Today it looks like this is just a random pattern with no structure and all coincidental. But it is absolutely not. In this PART 1 I will talk about some fundamentals of Social Media Time Management.

 

Social Media is NOT a technology play

Continue reading “Social Media Time Management – Stunning Effects – Part I”

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A Social Media Strategy is like Sex – those who have it don’t brag about it

My friend Bob Thompson wrote an intriguing post about the status of Social Media, which in turn sparked this post. Basically those companies who have a brilliant social media strategy don’t brag about it. And the reason is simple: Why should you share some of your most significant competitive advantages. As many of you know, I’m involved in several of those major strategy developments and can’t and won’t talk about it other than teaching how it is done.

Continue reading “A Social Media Strategy is like Sex – those who have it don’t brag about it”

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Preparing for virtual events

Virtual events offer huge advantages over physical events

Here are a series of tips to consider when attending an event as exhibitor.

 

Vue2011 Social Media Academy Virtual events

Conversations

In a way virtual events are no different than your day to day conversations in Twitter, Facebook or any of the other social networks and communities. The only difference – it happens during a few hours with people you may have usually no access to. Continue reading “Preparing for virtual events”

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Social Presence Management

When you start your social media engagement you probably start on LinkedIn or Facebook. You explore Twitter and maybe have already an account on YoutTube or Flickr. As you get connected with people you hear about Foursquare, Yelp and Google+, maybe SlideShare and Quora. Others introduce you to LinkedIn Groups or Facebook groups, maybe Focus and Plancast, Tumblr and WordPress. Over time you play with social bookmark tools such as Digg, Delicious or StumbleUpon. Then you get introduced to Klout, Posterous, PeerIndex and approximately 100 or more other tools.

Before you even started to make notes about all your profiles and accounts you have a bigger presence than you think. And now it's getting messy.

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Google+ what changes – a detailed review

Under the new Google Management – with Larry Page on the helm – things seem to change. Google+ is out and unlike the many products before like Wave, Buzz and others, G+ looks pretty promising.

Is it a "Facebook Killer" like several early promoters suggested? I absolutely don't think so. Is it a "Twitter Killer"? That one is much more likely. Let me share some early experience:

Google+ Screenshot, Axel Schultze

What is different to the other "Big Three" (Facebook, Twitter and LinkedIn)?

Continue reading “Google+ what changes – a detailed review”

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