Category Archive for: ‘Social Relationship Management’

Social Media Engagement – How much value?

Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism. Democratization Of Influence Brands just can’t any longer “control” the communication. If communication is controlled by …

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Reputation of sales people continue to decline

Is this what your sales guy looks like? Reputation of sales people has rapidly decliened over the past few year. 20 years ago the sales teams were celebrated heroes in almost all businesses in the western world. Highly skilled and well trained sales people brought a lot of business which was responsible to drive the growth of the respective company. …

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Can social selling revitalize the image of sales?

Sales is undergoing the most massive changes since many decades. Compare it to the change from Hawkers tray to selling in tie and suit. Or the transition from horse drawn carriages to taxis. Yet 90% of the experienced sales people will deny that change. Here is a process we introduced about 2 years ago with good success after lots of …

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Over 70% of Social Media initiatives FAIL

Here is what happens: Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver. Agency: We can do that for you. We have people who setup your presence, tweet for you and do some blogging. We upload a few photos and take care …

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Top 15 Social Media Rules for Business Leader

Rule #1 Connections If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are following the wrong people. What you read is who you connected with Rule #2 Time Management If you are not sure how much time you should spend in social networks? Don’t spend …

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Social Media Time Management – Stunning Effects – Part I

How can you build a trusted network  without spending hours and hours each day? How is it possible that some high ranking executives from Billion Dollar companies spend time in the social web while somebody working in the trenches cannot? Why chose other executives with equally big organizations to not participate at all – still wondering why they are just …

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A Social Media Strategy is like Sex – those who have it don’t brag about it

My friend Bob Thompson wrote an intriguing post about the status of Social Media, which in turn sparked this post. Basically those companies who have a brilliant social media strategy don’t brag about it. And the reason is simple: Why should you share some of your most significant competitive advantages. As many of you know, I’m involved in several of …

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Preparing for virtual events

Virtual events offer huge advantages over physical events Here are a series of tips to consider when attending an event as exhibitor.   Conversations In a way virtual events are no different than your day to day conversations in Twitter, Facebook or any of the other social networks and communities. The only difference – it happens during a few hours …

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Social Presence Management

When you start your social media engagement you probably start on LinkedIn or Facebook. You explore Twitter and maybe have already an account on YoutTube or Flickr. As you get connected with people you hear about Foursquare, Yelp and Google+, maybe SlideShare and Quora. Others introduce you to LinkedIn Groups or Facebook groups, maybe Focus and Plancast, Tumblr and WordPress. …

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Google+ what changes – a detailed review

Under the new Google Management – with Larry Page on the helm – things seem to change. Google+ is out and unlike the many products before like Wave, Buzz and others, G+ looks pretty promising. Is it a "Facebook Killer" like several early promoters suggested? I absolutely don't think so. Is it a "Twitter Killer"? That one is much more …

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