Category Archive for: ‘Social Technology’

Renewable energy for the economy engine

An economy is like an engine. Nothing that just comes and goes in unpredictable cycles. If the economy is “high” it basically means it fires on all cylinders. If it is low, it runs at low speed, maybe spotty, maybe some get even stuck. Obviously their are many moving part in such an economy engine but one thing is for …

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Buzz is changing the way marketing is communicating

In the old days marketing was using a rather brutal language to stimulate customers to talk about their brand. A market was “penetrated” and the key was to “get the message out”. The ‘customer’ was grouped and sorted in demographics, stored in data marts, was sliced and diced to get maximum number of ‘eyeballs’ and increase in ‘traffic’. By the …

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Buzz Campaign – A case study

Businesses of all sizes have the same challenge: How to get more people talk about their brand, products, or events. No this is not really new. What is new though, is the fact that today approximately 80% of all purchase decisions are based on mentions and recommendations. Also roughly 80% of event attendees  join any given event based on mentions …

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S3 Platform Update – Fall 2013

First S3 application platform upgrade XeeMe as an App XeeMe is now an application on the S3 platform that can but must not be used in conjunction with other applications. Those who just want to have and manage a XeeMe without all the other apps can do it now with ease. The XeeMe specific Dashboard shows all XeeMe relevant information …

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Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice

FOR IMMEDIATE RELEASE: Society3’s new S3-Buzz Software harnesses Customer Voice to reach into new markets, increase revenue. S3-Buzz Software now puts the power of Consumer Voice into the hands of savvy business marketers. Sep. 10, 2013 – SAN FRANCISCO BAY AREA, Calif. – For survival in a competitive marketplace, agile businesses recognize the importance of incorporating the customer voice into their marketing strategies to …

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Buzz – The New Advertising

In times where consumer power increases and influence from traditional corporate advertising is decreasing, businesses will need to find new ways to win the minds and hearts of new customers. Our research shows that roughly 80% of purchase decisions are based on mentions and recommendations for both consumer and corporate buyers. This is leaving only a small percentage to spontaneous …

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By 2017 the CMOs may spend more on tech than CIOs

Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO” Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″ June 20 in San Jose California.  Do you think it is possible? And if so what does that mean to the IT world and their own sales and marketing …

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This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new ‘Secret Board’ feature? When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private, just for themselves, or sharing it only with family or good friends. But what about business users? 5 Ways a business can benefit from …

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Top 15 Social Media Rules for Business Leader

Rule #1 Connections If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are following the wrong people. What you read is who you connected with Rule #2 Time Management If you are not sure how much time you should spend in social networks? Don’t spend …

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Comcast CEO about company culture change

While this is from 2009 it tells an interesting story about how a CEO pretends that Social Media changed the face of Comcast. Sadly Comcast could never got to a point where the positive front end was igniting more change in the back end of the company. A pattern we see in many very early engaged companies who never actually …

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