Renewable energy for the economy engine

Alternative_Energies[1]An economy is like an engine. Nothing that just comes and goes in unpredictable cycles. If the economy is “high” it basically means it fires on all cylinders. If it is low, it runs at low speed, maybe spotty, maybe some get even stuck. Obviously their are many moving part in such an economy engine but one thing is for certain – it needs energy – ongoingly because even an economy is no self propelling wonder thing.

 

What can we learn from the energy industry?

Renewable energy is the ultimate key to success. If an economy is built on raw material that comes out of the dirt, well, that economy has a very defined life cycle. Like energy, also an economy need to have a resource that is renewable!!! If it is built based on the fact that a country is simply hot to catch-up with others, it makes a lot of sense, till the day it is there. If an economy is built based on ridiculously low credits, well it will break one point, or based on the fact that a country prints millions of dollars per day… Like anything that needs energy, also an economy needs a renewable resource.

We do need a renewable energy to fuel an economy day in and day out. The best renewable energy we have today are – believe it or not – start-ups. Start-ups create new products and services, which in turn creates possibly all new markets.  Start-ups work by breaking all rules, not caring about a past, not worried about structures and all the cumbersome aspects of a large global behemoth. As a result: Start-ups are the ultimate innovators. Over a million start-ups  exist around the planet and innovate – every single one of them.  Start-ups are the key to an economically healthy nation. May more start-ups propel our economy.

What Society3 can do for start-ups

Start-ups need money and there is actually plentiful available from VCs, Angels and industrial investors. Start-ups need a place to work from and ideally have a seeding ground where they can tap into many adjacent resources; Incubators are a great place to get that service.

Once the first prototype is developed, very quickly start-ups need to get their great innovation to as many users as possible. No matter what they developed, medical devices, new types of batteries, software, hardware, new pharmaceuticals or just new ways to do other things, most start-ups lack of the marketing power, the budgets and even the ideas how to bring those new things to the market. More importantly they need to develop trust so that those who are naturally skeptic begin to consider what the start-ups created.

S3-Buzz can help them, get the word out, at a near zero budget and actually develop trust through their friends and advocates. As a company  we decided to support start-ups from around the world as much as we can. We provide our technology at the lowest possible price and even develop additional services to help them grow. We believe helping start-ups grow is as important for the economy as finding renewable energy for the industry.

We put together a  Startup Buzz Program  and make it available immediately. It may have some kings we need to fix but we believe we better get going now.

@AxelS

 

P.S. If you like it, please help buzzing about it

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Buzz is changing the way marketing is communicating

In the old days marketing was using a rather brutal language to stimulate customers to talk about their brand. A market was “penetrated” and the key was to “get the message out”. The ‘customer’ was grouped and sorted in demographics, stored in data marts, was sliced and diced to get maximum number of ‘eyeballs’ and increase in ‘traffic’. By the way “traffic” is nothing but a numerical count of IP Addresses visiting a website – no name, no face, no conversation. Marketing automation was about getting the biggest bang for the buck - no matter what the customers actually really thought or wanted.

 

BuzzCloud

With the inception of social engagement, marketing is undergoing a big change for the better.

In today’s world, customers, prospects and business partners have a face, a name. They are real people we can see every day in the online world. We can hear their voice through groups and forms, can get their opinion and feedback in real time and have the most accurate ‘market research’ with a click of a button.

 

Driving revenue with the customer voice

A customers recommendation is more influential than any advertising. This has always been the case but there is an utmost significant difference between today and 5 years ago: Unlike in the past where “word of mouth”  was basically 1 customer talking to 1 other person – in today’s online world 1 customer is talking to thousands of people within a blink of an eye. Understanding this critical difference is the key for understanding the economic importance of viral and Buzz marketing.

 

Making a difference

Instead of hoping that one customers talks to another one – or now, one customer is spreading the word online, why not proactively stimulating those mentions and recommendations. The more people talk about you, your brand, your products and services and your events, the better it is. As the old saying goes: “The worst thing to be talked about – is not to be talked about at all”. Buzz marketing is the technique to stimulate conversations in the market by providing stories that customers or partners are happy to share or craft in their own ways. This is even more important in times where 70% – 90% of purchase decisions are based on mentions and recommendations.

 

The new way marketing is communicating

Prospects are attracted most by what other customers have to say. Smart and highly successful marketers not only don’t fear what’s said online – they actually turn it to their advantage and stimulate the conversation. In other words Buzz Marketing is a technique to work *with* the customers and amplify the customer’s voice and not shouting *at* the audience, hoping the message will resonate. The Buzz Cloud below shows in a nice way which of the marketing terms are of growing importance such as “inspiring, stimulating, mentions, reach, conversations…” and what terms get kind of pushed aside, such as “message, demographics, clicks, eyeballs…”

BuzzCloud

In essence: Marketing is no longer about pushing out a message, but stimulating a market to talk about their experience and what the brand is all about. And so Marketing just stepped up one level in sophistication and got a bit more demanding. Saying “we are the greatest” is no longer working. What you want is that your customers say that about you. In other words is not about your “Message” but about their “story”. And to help craft those stories is the new way of communication for successful marketers. Buzz is exactly that: “Crafting a simple story and providing a few places for your customers to share it”.

How is Buzz doing that?

S3-PublicBuzzLetsS3-Buzz is a product that marketers are using to craft little stories and providing places to share them by their customers. Those stories are crafted in a way that any customer is happy to share it and is also allowed to modify those stories – remember: it is not YOUR message, it is THEIR story. On a buzz page customers can share those stories with a simple click and post it on their LinkedIn, Twitter, Google or Facebook  timeline and other places. Each click is basically creating a mention for the respective brand – and mentions is the new currency in brand reputation. The more people mention your brand, product, event and so forth the more value your brand gets and the more business it can expect.

 

 

Respecting the behavioral changes of our customers

Our customers have changed. They are better informed than ever. They call marketing messages “Bull Shit”. Customers are searching the web for references, customer experience from others and know exactly what a specific product or service will cost, independent of any promotion or advertising. And this is true for a consumer product  such as a cell phone or a business decision to buy a new satellite to power those cell phones. If marketing is not respecting that change, the brand will slowly but steadily suffer in reputation, authority, competency and as a result in business success.

 

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Buzz Campaign – A case study

Businesses of all sizes have the same challenge: How to get more people talk about their brand, products, or events. No this is not really new. What is new though, is the fact that today approximately 80% of all purchase decisions are based on mentions and recommendations. Also roughly 80% of event attendees  join any given event based on mentions and recommendations. And there is no difference between B2B or B2C. Growing mentions and recommendations are now becoming strategic objectives for today’s marketing engagement.

Case Study OpenStack Conference

Cloud computing with open source technology isn’t exactly a consumer topic and it isn’t really sexy either. The job was to stimulate discussions and outbuzz everybody. Easier said than done because there are industry heavyweights like HP and Rackspace competing for attention and mind share as well. And a competing event, organized by 800 pound gorilla Amazon was already introduces as “Cloud War” by the tech press. The Redhat team however was equipped with the new S3 Buzz Technology that was created to stimulate massive engagement in a way that was not possible before. The new technology allows its users to disseminate short tweet size text blocks to business friends, partners and customers with the goal to share those and stimulate conversations. Friends of friends of friends can obviously respond, comment and share it further with others. Everything with a push of a button and a robust management system with analytics to manage the progress of the campaign in real time. With a very agile partner organization that has already

TwetterRS-RH-02

been motivated to engage online, mentions and reach grew instantly

SiliconAnglePost

and rapidly. On the second conference day the discussions reached the „Top News“ status on Twitter and conventional media reported „Redhat steals the show at OpenStack Summit…“.

 

What exactly happened?
Within only three days we created over 100 pieces of content based on known presentations, known speaker and topics and formed them to 140 character long information snippets, ready to communicate. The content was entered into the S3 Buzz System. Every partner and friend of the company as well as speakers and sponsors had access to the Buzz page and could share the content easily with their network, with a single click. The mostly highly interesting content was quickly picked up by others and re-shared. While the conference was in full swing, we communicated live by introducing the current speakers, what they present and also reactions from the audience. The short and fast content distribution was easy to read and easy to follow. Business partners and buzz teams where in stand by for new content and actually provided a never ending information stream throughout the day. Intrigued IT professionals from around the world picked up the news stream on Twitter, Facebook, LinkedIn and Google+ and began to ask questions, provided comments and shared the info with their network. In just a few hours over 5,000 people outside the conference were involved in topics and conversations. Obviously, partner and buzz team was busy to engage, respond or re-rout questions to the respective experts all in real time.

S3-RH-Openstack-post-buzz

The conference made history. Not only with the participating parties, but it was a proof of concept for the effectiveness of Buzz campaigns and its ability to reach markets like no other media. After day 2 the conference had a reach of nearly 30 Million.

Summary

Buzz campaigns evolve to a strategic marketing tool that is capable of improving sales productivity by allowing sales teams to point to the customer voice instead of bluntly promoting the product themselves. Brand reputation is taking an all new height when a market is no longer discussing only problems but sharing exciting news and participating in conversations around the world. Compared to conventional awareness creation marketing, Buzz creates real customer engagement with a positive long term effect to brand sentiments and brand reputation. More details are presented at the upcoming webinar Nov 19.

@AxelS

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S3 Platform Update – Fall 2013

First S3 application platform upgrade

XeeMe as an App

Society3  S3-XeeMeXeeMe is now an application on the S3 platform that can but must not be used in conjunction with other applications. Those who just want to have and manage a XeeMe without all the other apps can do it now with ease. The XeeMe specific Dashboard shows all XeeMe relevant information and allows to manage a XeeMe right from that dashboard without the need to understand any of the other application aspects. Once users are comfortable with their XeeMe, they may add Focus for networking with other XeeMe users, Buzz to support or create Buzz campaigns and so forth.

Buzz as another Key application

With the completion of the S3 platform Buzz users don’t need to understand XeeMe or any other application for that matter. All it takes is to add Buzz as an application if it is not auto-installed by the registration process. A user can now manage a Buzz campaign without getting confused by other aspects of the XeeMe system.

Braino Only Environment

What is true for Buzz is equally true for Braino. Those who signed up to learn about social media strategies and care less about other tools at that stage will not be irritated by score boards, Wall of Fame and other aspects of the technology mix we offer. A buyer of an online class gets Braino auto installed and lands directly on the Braino Dashboard page.

Application independent account administration

As part of the separation between platform and apps, we also separated the general account administration. It resides in the main navigation and covers all aspects of an account, independent of what applications a user is using.

S3 Dashboard

The platform has one application independent dashboard showing a users Profile, credits, achievements, system update information as well as the latest Buzz Campaigns. Buzz has become a key application and as such it shows the latest campaigns on the main dashboard. Even if users are not using Buzz, they can still support it without installing it.

Score Board Update

Klout decided to have a policy that does not allow to list a Klout Score next to another score. Oh well. Since PeerIndex is no longer providing public scores, Kred has a hard time to get their website into a readable form, and connect.me is in a stage of new orientation, we decided to remove the external scores all together.

For more technical background see below

More intuitive – less clicks – easier to navigate

Obviously for those who were using the system for a while, this is a change that causes to retrain the mouse, that guides you to the right places. But all in all it is more intuitive and easier to learn for new users.

 

Technical Aspects of this upgrade

Platform Architecture

This upgrade actually completes the S3 Platform development. The Platform is now truly application and XeeMe independent. In the past the XeeMe architecture was still a key part of the platform itself. In other words, XeeMe became an autonomous application in the platform itself.

Administration

User administration is a huge part of every application, no matter how small or big it is. With the new user administration we only lay the foundation of a XeeMe in that process. But a user does not need to manage a XeeMe as part of the account administration. Application specific user credentials are tide to the application map and its DNA between a user and an app.

Genetically Networked Architecture

Since the inception of XeeMe we are using a genetic computing technology we invented and called it “Genetically Networked Architecture”.  Almost all settings, attributes, rights, rules and capabilities are genetically encoded. That allows us to process a large amount of credentials in a fraction of traditional methods. We will share more about the GNA later. However the new platform is fully GNA enabled and allows credentials to be easily encoded and the inheritance of profile information into the DNA of application chromosomes.

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Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice

FOR IMMEDIATE RELEASE:

Society3’s new S3-Buzz Software harnesses Customer Voice to reach into new markets, increase revenue.

S3-Buzz Software now puts the power of Consumer Voice into the hands of savvy business marketers.

Sep. 10, 2013 - SAN FRANCISCO BAY AREA, Calif. – For survival in a competitive marketplace, agile businesses recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging, reach and revenue. S3-Buzz Software now puts the power of Customer Voice into the hands of savvy business marketers.

When consumer social influence overpowers corporate advertising, businesses need to find innovative ways to reach and win the loyalty of new customers. Society3 recognized the need to utilize the power of the new consumer voice and developed a software solution to help corporate marketing teams stimulate and amplify customer conversation across the Internet. Case studies show Customer Voice Driven Marketing has the capability of achieving up to 7000 mentions per day with a reach of up to 100 million engaged consumers.

S3BuzzLet

“We have carefully studied customer behavior and buzz dynamics over the past two years and created a product that helps business teams stimulate social mentions and recommendations and then amplify them across the Internet with very high velocity.” Said Axel Schultze, CEO of Society3.

Smart businesses are leveraging the effects of the customer voice by stimulating mentions and conversations. It’s long been held that consumer reviews have far more weight in the mind of the customer than traditional marketing messages. Harnessing customer voice is key to the growth and revenue of every business. For survival in a competitive marketplace, agile businesses will recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging.

Chuck Jones of Knoxville, TN based Parking lot Striping and Sealing company AAA Stripe Pro,an S3-Buzz customer said: “It was amazing to watch how fast the number of visitors to our site has grown, literally over night. We spent plenty of money on Internet advertising and listings in the past, but S3-Buzz has outperformed all of these methods of promotions”.

S3-Buzz Software features 3 components intensely tested over the course of 200 Buzz campaigns

• Velocity:  Unlike traditional word of mouth or a traditional promotional campaign, S3-Buzz spreads almost instantly and can reach thousands within a matter of hours.

• Mentions:  Customers are happy to share their opinion and with a little encouragement from brands, hundreds of customers spread the word within 24 hours.

• Reach:  Due to the networked nature of the social web, sharing and amplifying mentions and recommendations provides a much higher reach than traditional advertising. S3-Buzz campaigns can reach up to 10-times more consumers than conventional campaigns with the traditional media.

Berrie Pelser from BerArt, an European partner and Buzz Master from the 2012 Digital Agenda Conference of the European Commission said, “The DA12 conference was a proving ground for S3-Buzz Software. We tested the software side-by-side against a well-crafted business process and traditional messaging tools and found stunning results with S3-Buzz. We created a reach of nearly 100 Million and were trending on Twitter in several countries within hours.”

S3 Buzz is designed to help businesses promote events, introduce new products, acquire new talent and improve their brand reputation with the help of loyal advocates using their own customer voice and a tool that makes it very easy to spread the word in a matter of hours.

S3-Buzz is now available for purchase, more information can be found on http://society3.com

— E N D —

Announcement in 140 Characters

San Francisco startup #Society3 shows new ways to advertise and reach up to 100 Million people. http://society3.com #S3buzz

San Francisco startup #Society3 set to replace advertising with voice of customer http://society3.com #S3buzz

#Society3 introducing #S3Buzz helping business increase mentions and reach, driving incremental sales http://society3.com

#Society3 developed software helping marketing teams stimulate customer voice getting up to 7,000 mentions per dayhttp://society3.com

#S3Buzz advantage: Velocity! Unlike WOM S3Buzz spreads instantly and can reach thousands within a few hours http://society3.com

#S3Buzz advantage: Mentions! Customers are happy to share opinion. Brands need to provide inspiration and location http://society3.com

About:
Society3 is a Buzz Marketing Technology provider, helping businesses grow their respective number of public mentions and market reach.  The unique Buzz technology empowers Society3 customers to instantly create awareness and customer engagement for their brand, products, events and other initiatives. Society3 is working with a rapidly growing network of business partners and agencies around the world. Society3 Group Inc is a San Francisco based privately held company. More information: http://society3.com or call +1 (650) 384-0057 Connect with Society3 http://xeeme.com/S3grp

 

Experience a buzz for yourself.

If you like it share it. That’s how easy it is for YOUR advocates to help YOU.

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Buzz – The New Advertising

Society3-Buzz-BuzzLetIn times where consumer power increases and influence from traditional corporate advertising is decreasing, businesses will need to find new ways to win the minds and hearts of new customers.

Our research shows that roughly 80% of purchase decisions are based on mentions and recommendations for both consumer and corporate buyers. This is leaving only a small percentage to spontaneous or advertising driven purchases.

Smart businesses found a way to actually leveraging the effects of the customer voice and stimulates mentions and conversations. New customers are trusting existing customers more than sales teams and advertising. The new marketing and advertising is taking those mentions and recommendations and amplifying them across the web.

As a result, successful corporate messaging is replacing blunt self promotions with authentic customer opinion which is highly trusted and leads to more sales, as well as a better brand reputation.

Society3 has carefully studied consumer behavior and buzz dynamics over the past two years and created a product that helps business teams to stimulate mentions and recommendations and then amplify them across the Internet with very high velocity. Experience with over 200 Buzz campaigns showed three interesting dynamics:

1) Velocity: Unlike traditional word of mouth, S3 Buzz spreads almost instantly and can reach millions within a matter of hours. A well designed Buzz spreads faster than traditional promotion mechanism.

2) Mentions: Customers are happy to share their opinion, but brands need to provide some inspiration and a place to share. If provided, hundreds of customers help spread the word within 24 hours of asking for support.

3) Reach: Due to the networked nature of the social web, sharing and amplifying mentions and recommendations allows a much higher reach than traditional advertising. While even the largest media outlets barely crossing the 10 Million mark, Buzz campaigns can reach 100 Million and more.

Businesses can’t just hope the old advertising paradigm comes back and people just buy because the producers say so. Successful businesses know that the customer voice is a key contributor to business growth and more revenue. Agile marketing will need to incorporate the user voice in their go to market strategy and amplify information that helps a new customer to decide.

 

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By 2017 the CMOs may spend more on tech than CIOs

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Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO”

Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″ June 20 in San Jose California.  Do you think it is possible? And if so what does that mean to the IT world and their own sales and marketing channels? And what about the skills development of current, rather well settled CMOs?

Let me share some additional thoughts:

Big Data is NOT an IT job.

Big Data for instance sounds like an “IT” topic. Not at all – not even close. Big Data is ALL about marketing, demographics, customer profiles, user behavior….  Today we know so much more about everything including markets, market dynamics, demographics, decision evolution and every aspect of a buying process – only if we understand how to extract and use the information that is out there.

Are CMO / CIO careers are on the line?

Not right now – but like always in the past it only takes 2 years when emerging technologies flip to a mainstream topic. Online Marketing, Social Media Marketing, Social Technologies, Big Data, Near Real Time Market research… all require rather high sophisticated technologies to make a serious business impact and a difference to the bottom line. 1.3 Billion social media users are not all kids or freaks. Direct marketing to this influential while outspoken group requires a degree in sophistication that goes way beyond traditional eCommerce or direct mail. CMOs, who are not able to fully comprehend the impact of the new technologies on the brand development of their companies, are high risk candidates.

Marketing & Technology Partnership

All the above makes this years Marketing& Technology Partner Summit especially interesting. I very much look forward to it.

Axel
http://XeeMe.com/AxelS
(my entire social presence)

 

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This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new ‘Secret Board’ feature?

When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private, just for themselves, or sharing it only with family or good friends. But what about business users?

5 Ways a business can benefit from ‘Secret Boards’

Secret boards is actually a great feature for business teams. Every company has lots of company confidential images they share internally but don’t want it to be necessarily floating around in the public.

Company Confidential

You wouldn’t want to upload any real confidential information and you shouldn’t – but think about a library of web images that are publicly seen all over your website and you want to make it easy for the various departments to access them. Think about drawing that are used in your brochures and you want to share them with all your local offices. Or think about images that are used in your training material and you want your training centers in all countries have an easy to access repository with out having them access your servers via high secure lines.

Business Partner Partner Integration

In the early 90′s Partner Portals were a big deal. However most portals are dormant or closed down today. it is just way to complicated for a reseller for instance to maintain portal URLs and access information to their 50 or more vendors. This new feature allows channel managers to share a secret board with their partners and partners have no longer maintain a list of user ids and passwords.

Competition Information

You may want to have a repository about information from your competition but not necessarily share it publicly, yet easy enough for your team to access it.

Agency Collaboration

Another very cool way to use it is together with an advertising or web agency. We all know how painful it is to send images via email. Just have a board shared between agency and the marketing team and discuss the required changes over the phone. Upload a new version and discuss again.

Outsourced Development team

If you have an outsourced development team you will very much appreciate the ability to share a board with the dev team without sending libraries of images across the web and make sure everybody has all updates.

 

Obviously all of that was possible before by maintaining a data server with all the images on it, allow people to dial in via VPN, remain security rules and the necessary security protection – but hey way going through all that pain?

What other applications do you envision using the new feature?

Axel
http://xeeme.com/AxelS

 

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Top 15 Social Media Rules for Business Leader

Rule #1 Connections

If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks:

You are connected with, or are following the wrong people.

What you read is who you connected with


Rule #2 Time Management

If you are not sure how much time you should spend in social networks? Don’t spend any time at all.

Invest time in your most relevant contacts. If they happen to be in the social web – be where they are.

Invest time in relevant people not platforms


Continue reading “Top 15 Social Media Rules for Business Leader”

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Comcast CEO about company culture change

While this is from 2009 it tells an interesting story about how a CEO pretends that Social Media changed the face of Comcast.

Sadly Comcast could never got to a point where the positive front end was igniting more change in the back end of the company. A pattern we see in many very early engaged companies who never actually introduced a comprehensive social media strategy and stood kind of still at the experimentation level.

In retrospect, it’s no surprise that Frank Eliason left the company. Still today Comcast is considered unethical and have unacceptable business practices by charging more than originally proposed, not terminating accounts as agreed and so forth. Social Media would be of no help to such a company at all – it only uncovers the issues in a broader public. But even that makes no difference in a monopoly. Consumers have no alternative.

I ordered a Comcast connection for the forth time since we terminated contracts for our yacht during the winter time.

Today May 29, 2012 it took over 60 Minutes to complete an order for a $29 Internet Connection including a person online processing this order manually. An unparalleled example of inefficiency and unacceptable business practices. Continue reading “Comcast CEO about company culture change”

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