Category Archive for: ‘Social Media’

Social Media Managers Keep Failing

Society3 SM Keep Failing

No question, those who studied the shift in our socioeconomic landscape come all to the same conclusion: Social Media holds a massive change for our society and our businesses. The change will be as profound as the industrial revolution 200 years ago. Introducing that change to executives who run their business with a huge daily pressure is so overwhelming that …

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80% of purchase decisions based on recommendations

Society3 Networked World

Social Media has changed the way consumer and business manager alike make their purchase decisions. The web has become the most influential resource in figuring out what to buy. Depending on the research, target audience, product or service, the percentage of new purchase decisions based on mentions and recommendations range between 72% to 90%. That is true for both B2B …

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By 2017 the CMOs may spend more on tech than CIOs

Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO” Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″ June 20 in San Jose California.  Do you think it is possible? And if so what does that mean to the IT world and their own sales and marketing …

The post By 2017 the CMOs may spend more on tech than CIOs appeared first on Society3.

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This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new ‘Secret Board’ feature? When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private, just for themselves, or sharing it only with family or good friends. But what about business users? 5 Ways a business can benefit from …

The post This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits appeared first on Society3.

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Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen. The Social Media Strategy Handbook It …

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Digital Sunrise Conference, Cannes Nov 22-23

The Social Media Academy is one of the official DSC12 sponsors. Alternative Growth Strategies The two day event is addressing alternatives to traditional and rather costly growth models. As we all know, the global economy influences health and wealth of even the smallest local businesses. “Globalization” is no longer an enterprise level topic but highly relevant for local manufacturer, farmer …

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Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write this response to the overarching question: “What shall we do“. No project success – No Reference The consequence of failing projects – beyond the …

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NEW: Social Presence Methodology

After three years we are updating our methodology set. While our methods are all technology independent and don’t need an update whenever a new tool comes in or one goes out, we still fine tune our methodology set. What has changed 1) Presence Management Managing a social presence has grown to a very critical point that we call it now …

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Over 70% of Social Media initiatives FAIL

Here is what happens: Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver. Agency: We can do that for you. We have people who setup your presence, tweet for you and do some blogging. We upload a few photos and take care …

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Social Media Acceleration with Partner Channels

Expanding market reach has always been one of the biggest advantages of indirect partner channels. And in the Social Media age this is no different. It is actually an advantage like no other if that force can be unleashed. We all learned, Social Media is not just another channel to blast a message out. Social Media is primarily about Relationships. …

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