Managing different client accounts without logging in and out

multiChrome

Social media managers or agencies are challenged with juggling many different social media accounts. You need to log into this twitter account than that twitter account, back to Facebook then LinkedIn and so forh – all from one browser. And all of a sudden ….ouuuch you posted to the wrong account.

Google Chrome has a powerful feature, that is not widely known.

You can create several different and independent instances of Chrome and just click on the respective browser icon to be in the respective account. Yes, it maintains the session, keeps the cookies and everything you need to have dedicated to that account. It’s like a different browser.

 

Here is what you need to do:

1) Create a subdirectory on your computer for each account i.e.

C:/chrome/client1
C:/chrome/client2
C:/chrome/client3
(Use the backslash of course)

2) Create copies of your Chrome Link Button on your Desktop

3) Add this code extention to the TARGET definition after ….chrome.exe

-user-data-dir=C:\Chrome\society3

ChromeSettings

 

Now you can login into the various accounts and stay logged in. Just click on the respective icon. Each chrome instances you have setup that way keeps their own cookies and sessions. :)

Happy switching

Axel
http://XeeMe.com/AxelS
(my entire online presence)

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80% of purchase decisions based on recommendations

Society3-networked-worldSocial Media has changed the way consumer and business manager alike make their purchase decisions. The web has become the most influential resource in figuring out what to buy. Depending on the research, target audience, product or service, the percentage of new purchase decisions based on mentions and recommendations range between 72% to 90%. That is true for both B2B and B2C customers.

It is hard too imagine a manager making a  purchase decision purely based on advertising inputs and conversations with vendors. In the Tech industry estimations are that those purchase decisions are even at nearly 100% based on public mentions, reviews, and recommendations.

A business executive cannot stay put and just hope that their solutions are good enough and be recommended. They have to be proactive and stimulate mentions and recommendations. And in today’s wide open online world it is not too difficult to do so.

Smart executives focus on four business units.

1) Marketing
Marketing being the obvious one. Marketing was always the group that was responsible for sparking demand, responding to market changes and stimulating interest. A marketing department that is able to stimulate mentions and recommendations represent a huge competitive advantage over those who do not.

2) Partner Networks
Distribution channels, including resellers, broker, dealer, alliance partners are highly influential channels directly addressing certain market segments or geographies of a given vendor. Like the general marketing those channels need to be aware of the shifts in purchase behavior and able to address those changes with smart ways to stimulate conversations around their brands

3) Sales Organization
Sales people are typically the most social teams in an organization. However they are not automatically web savvy. Most have been trained over years, even decades to follow specific processes and have the hardest time to bring their sales processes in alignment with the new buying pattern.

4) Customer Experience Management
CX or CEM is a relatively new discipline in most businesses.  However, it has just become a very significant investment when it is coming to mentions and recommendations. Businesses providing a good customer experience are obviously much ahead of their competition that has only mediocre or even bad customer experience.

The ultimate Social Media objective

In today’s extremely competitive world being mentioned and recommended is one of the most important aspects of business success. Companies like Zappos, Star Bucks, Jet Blue, Virgine, SalesForce.com, BMW, SAP, coming from all kinds of industries covering both B2B and B2C, have outperformed their competition mainly due to the fact that their customers are happy and say it across the Internet.

It isn’t “Social Media” per se that makes any difference – but the way Social Media is leveraged in a globally competing world. A rock solid social media strategy is paramount to leverage the web to a degree that it positively affects the bottom line.

Axel
http://XeeMe.com/AxelS

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Social Media Engagement – How much value?

Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism.

Democratization Of Influence

Brands just can’t any longer “control” the communication. If communication is controlled by a legal department and marketing preventing a free flow of open communication will die as much as businesses died who had one owner and 200 slaves working for him.

Understanding democratization of influence is the key to success. Massive noise level like in the case of Red Hat for example is not created, dominated and controlled by the brand, but created by the audience around that brand. By people who care, people who build on the conversation, take it as learning on steroid and share what they learn instantly. Mastering the conversation is by letting it go – an oxymoron? Not at all.

Red Hat and their teams mastered the conversation by providing highly interesting content, sparked conversations and never stopped engaging with their audience – but neither controlling it nor dominating it. As a result not only engineers cared about what is going on but all kinds of business or finance related groups.

This is the beginning of the end of dominance as a singularity, a brand or an individual. Influence is created when information spreads nearly at speed of light and many join the idea or effort. The drama in Boston crossed that stream paused it and very quickly the decision was made: no terror can any longer control our lives.  We all sent prayer to the victims and worried about loved ones. YET the terror couldn’t dominate any of us – not any more. Purposely we did not allow their “message” to disrupt our lives despite the tragedy. Not because we got ignorant, because we care about our freedom more than anything.

 

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Success Pattern — Social Media Agencies

In the past 5 years we’ve seen agencies come and go, raise and fall. A pretty typical scenario for a rapidly growing emerging market. As we helped hundreds of people starting their own company or  re-structuring their existing business, I thought I share my observation. This is not so much about skills but how those companies are seen from the outside.

 

What Worked and what didn’t

1) Portfolio

Successful agencies are having a very clearly defined and for newcomer easy to understand service portfolio. It’s shared right on their website and often has at least ball park pricing. They have often times a clear focus in terms of their offering i.e. Social Media Monitoring, presence setup, or apps development.

Less successful agencies have a high level list of buzz words that you can find everywhere in the web with no way of differentiating them from others. Most of the less successful agencies simply offer “everything” which in today’s stage of social media is very hard to do and very had to trust.

2) Target Audience

Successful agencies defining their range of expertise like B2B or B2C, company size, departmental focus even. Making it easy for a prospect to see a match of needed skills.

Less successful agencies have a “scaleable” offering from helping individuals to global enterprises, support all business disciplines and all industries.

3) References

Successful agencies share some references or at least have some stories without mentioning names or brands and share their experience – typically in a blog with frequent updates. The larger agencies who are working for larger clients have hardly a chance to get an official go for references but the sample stories they supply give important indications.

Less successful agencies are often just blasting out content for their clients without long term success and as such having a hard time to talk about any kind of success.

4)  Experience

Successful agencies share their experience either on their blog or in webinars or other media. Listening and reading about the way they think, how they approach things and what their experience is, is a key to better understand what they would be able to do for clients.

Less successful agencies hardly communicate about what they are doing but typically sharing what others do and say, simply due to lack of experience. While sharing content from others is a great thing to do, there are times one has to open up and put a stake in the ground about their own thinking.

5) Doing Business

Successful agencies make it easy to do business with them by having their phone number and social presence easy to find on all pages and make it very clear what they have to offer, for what type of client and in what industry or market segment.

Less successful agencies have hardly their own social presence listed. Often not even a phone number and it remains unclear what they actually have to offer.

6) Social Presence

Successful agencies have a rather complete social presence and update frequently. Many of the rather successful agencies are also seen on other sites and actually “live” in the social web, but most of the time at customers sites and presences.

Less successful agencies have often times a very good looking presence but spotty updates. If they are busy with one project they have no time taking care of their own presence. Less successful agencies follow more people than following them or have rather equal follower / following, have not much original content on their sites.

 

I purposely didn’t talk about skills as this is a whole different discussion. This post may help those who wonder why it is so hard to get clients, to re-evaluate their representation in the market.

Axel
http://XeeMe.com/AxelS

 

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New programs, new training center

With the new structure and the new name, Societ3 Academy also made some significant enhancements to both, the training program and also the way we deliver the education.

Enhanced Education Program

New Classes

Certified Social Media Manager

Certified Social Presence Designer

Certified Social Media Partner Manager

See the complete program overview 2013

Enhanced Education Model / Delivery

While the biggest advantage of our Academy was always the hands on experience right inside the social web, collaborating online and acting in real cases, in the real environment, we did recognize the need for onsite training class room education.

Online Only Training

For the more advanced users we continue to offer online only classes. Meaning the entire program is delivered in a “hybrid model” of self paced online learning and instructor lead online workshops.

Class Room Training

Most of the new classes are a combination of two day intense training in our training center in San Francisco or Cannes (France) and then 3 to 6 weeks hands on experience. All project exercises are performed in teamwork and online collaboration and  participating in weekly instructor lead online workshops.

Business Relevant Education

Social media is neither complicated, nor technically challenging. You will find thousands of free webinars and lists of tips and tricks online. Some of the more challenging business aspects can easily be learned through any of our $49 online lessons including exercises. But at some point in time you want to get real world project experience, without using your customers as ginny pigs.  You will want to do things right at the first time. When it comes to social business strategies, social media marketing concepts, crowd sourcing initiatives, improving customer experience, service models, and many other business aspects, a solid   education becomes mandatory. S3 Social Media Academy programs assume that attendees have been through a first series of experiments and now want to get a professional and effective education.

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