Category Archive for: ‘Society3’

Renewable energy for the economy engine

An economy is like an engine. Nothing that just comes and goes in unpredictable cycles. If the economy is “high” it basically means it fires on all cylinders. If it is low, it runs at low speed, maybe spotty, maybe some get even stuck. Obviously their are many moving part in such an economy engine but one thing is for …

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Buzz Case Study — Blog Post Amplification

After creating over 50 Buzz campaigns and supporting over 150 more in 2013, I have been able to watch the product develop into a robust application with a variety of uses. Campaigns focused on awareness and educating the public tend to fare very well, especially for corporate events and conferences; Buzzes that try to “sell”, or clients that have an …

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The Return of Storytelling: Long-form is Alive

We have become accustomed to thinking and publishing in quick burst formats, thanks to micro-blogging platforms like Twitter. Texting isn’t exactly helping the cause. But 5 sources mentioned below paint a different picture: an under-served demographic has emerged, one that wants to tell (and be told) a story in more than 500 words.  While editing a video the other day, …

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7 Elements of a Successful Buzz Campaign

Buzz is a powerful way to let your customers tell their story about your brand. When you provide them with a launching pad for positive mentions and recommendations in their own voice, across many networks, good things happen. But it’s not all magic — there are key elements in making a successful Buzz. Here are 7 things to keep in …

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Giving Thanks to the Buzz Community

In honor of the Thanksgiving tradition in the U.S., the team here at Society3 would like to take a moment to give thanks to our community for all of your help this year. Your thoughts, feedback and discussions in the Facebook Groups as well as on our many webinars have been instrumental in shaping our product and company culture — …

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Buzz is changing the way marketing is communicating

In the old days marketing was using a rather brutal language to stimulate customers to talk about their brand. A market was “penetrated” and the key was to “get the message out”. The ‘customer’ was grouped and sorted in demographics, stored in data marts, was sliced and diced to get maximum number of ‘eyeballs’ and increase in ‘traffic’. By the …

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Buzz Campaign – A case study

Businesses of all sizes have the same challenge: How to get more people talk about their brand, products, or events. No this is not really new. What is new though, is the fact that today approximately 80% of all purchase decisions are based on mentions and recommendations. Also roughly 80% of event attendees  join any given event based on mentions …

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New S3 Buzz Release

A big thank you to all the active Buzz Masters and their feedback. We tried to do as many as possible in this new release of S3 Buzz 1.2. Below you find the most important enhancements: 1) Instant Buzz Start for Gold Credit owner If a user wants to create a Buzz with Gold Credits, he or she would not …

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Managing different client accounts without logging in and out

Social media managers or agencies are challenged with juggling many different social media accounts. You need to log into this twitter account than that twitter account, back to Facebook then LinkedIn and so forh – all from one browser. And all of a sudden ….ouuuch you posted to the wrong account. Google Chrome has a powerful feature, that is not …

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Webinar Recap: Sep 19, 2013 – Creating a successful Buzz within 24 Hours

Thank you for attending our LIVE webinar today. In case you missed it, we’ve included the full webinar video and the presentation (see below) Creating a successful Buzz within 24 hours    

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