Advanced Entrepreneurship

Advanced Entrepreneurship

OK,  you’ve had an idea, you filled in your business model canvas template, wrote a business plan using other templates, you experimented with all kinds of ideas and ways to run your startup. You probably pivoted many times and did everything you learned at school. Great.

Now trough all this away and start building your real businesses. Create a highly compelling vision that attracts top talents you would never get otherwise, attract customers and partners and also investors. Create a robust and disrupting business model followed by an aggressive go-to-market strategy. Stop pivoting, Drive an insane growth curve at all cost – speed is more important than perfection. Disrupt yourself and everything all the helpful instructors and mentors told you. Welcome to advanced entrepreneurship.

Enjoy this podcast – advanced Entrepreneurship in 20 Minutes.

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World Innovations Forum – simply amazing

A 3 day global online live event

Today we concluded an amazing 3 day innovation and entrepreneurship power play. Over 500 attendees from over 40 countries joined the online live event and in local ‘public viewing’ events.

Albania, Argentina, Australia, Austria, Azerbaijan, Belgium, Brazil, Canada, Denmark, El  Salvador, Germany, Ghana,  Greece, Hong Kong, Hungary, India, Israel, Italy, Japan, Liechtenstein, Lithuania, Macedonia,  Nepal, Netherlands, Nigeria,  Mexico, Norway, Peru, Portugal, Romania, Russia, Singapore, South Korea, Sweden, Switzerland,  Taiwan, Ukraine, United kingdom, United States, Uzbekistan, Vietnam.

From physical to digital

What’s the secret sauce for the success? The whole event was online. Last minute we changed the whole format from a physical event which would have been only affordable for the wealthy countries to online – and made the access for free for all attendees. The cost to organize the event was significantly lower, we did not need to fly in 500 people – and feel good about the savings in negative environmental impact, carbon footprint and more than ten thousand hours in aggregate for none productive preparation and traveling.

Live Online Pitch from Nepal

Live presentation of a team of scientists who developed a new method to easily test animal pregnancy and getting results within hours. They don’t need any long lasting clinical tests anymore which would not be economically feasible in many countries. Startup winner from Nepal.

The Whole Ecosystem was here

It was extremely interesting to see innovative startups from various industries, tech, biology, health, and more to present. Investors discussed national and international investment strategies, valuation differences and due diligence processes.  Enabler such as incubators, co-working spaces, accelerators, mentors and technology and service providers shared their point of view and how startups from around the world could just go to any space and any enabler and receive help when going global. Government representatives and ambassadors shared what it takes to enter a country and how they can help to make the start and the stay easy and convenient. The 58 sessions in a highly intense 15 minute sequence was a firework of information.

Hot Investor discussion

Investors from all backgrounds explain investment strategies and experiences. Why investing in international startups is attractive but also the obstacles on the legal and taxation side are to be understood. Discussions about valuation, due diligence and what investors expect, how they evaluate and select startups and the best ways for startups to find investors.

Public Viewing of the otherwise global online event

Our ambassadors in Japan, South Korea and Nepal organized global viewing events. The global online event was supported with local on-site events to foster the regional and global community. The Japanese team together with Fabbit, a leading co-working space, organized the perfect show (see below).

Live presentations – streamed around the globe.

Here a startup in Japan is presenting on stage, the event is live streamed to all attendees around the globe, our Judge located in Switzerland listens and asks questions about the presentation. 500 people in 43 countries watch, learn and share.

Going Global – What can be done

Ambassadors from Japan, Vietnam and the team in Switzerland share how startups from around the world can travel around the world and ramp up a business in a new country possibly even within a few weeks.

Amazing Technology – literally from the kitchens of the future

Russian startup presents a new night vision technology, which is very affordable, light weight and easy to install in the next generation of automobiles. Imagine traveling at night and you can watch the scene almost as if it is a bright day.

A new dimension in high tech conferences

There was never any innovation conference of that diverse and complete audience from the whole ecosystem, on a global scale run all online over multiple days. And to be quite honest – most people found it a bad idea “conferences are networking events, it will never work online”. We kind of agreed but we still needed to try (The risk of regretting not trying is greater than the risk of failing). The dynamic of this first little conference is the spark, helping us to completely rethink global conferences.

Where we are going to take it from here?

  • Strengthening and growing the global community
  • Building the necessary platform technology and blockchain for permanent connections
  • Engagement such as discussing individual challenges, questions, ideas, marketing, acceleration, going global and countless other topics.

Please  JOIN  the community.

Thank you, attendees from 40+ countries, S3-Ambassadors from around the world, speakers, investors, enablers, supporters,  and the Society3 dream-team! Also thank you Swisscom for a rock solid 1 Gigabit glass fiber connection directly onto our desk – wow, flawless.

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Why today’s human minds are incapable to outperform AI

Today we may debate whether or not a robot will ever be superior to a human. Superiority has many angels. And a robot may not catch all of them. But in the basic work life, it is different. And maybe one robot may not be as good as a human – but a whole range of networked Artificial Intelligence-based robots will outperform us in almost any segment of work on all levels and all industries !!!

 

Our single biggest disadvantage

The vast majority of humans, still today, keep knowledge close to their chest. Sharing of knowledge, experience, and mistakes is not our biggest strength. Sitting in a corner, thinking through the permutations of what happens with a machine in certain circumstances – is our biggest strength. But we know that our brain capacity is not unlimited. As long as we continue to share only if really necessary, think for ourselves, hope we earn special attention for our knowledge – we are in danger that all our jobs get eradicated before we adapt to newer better behavior. Our physical limitations are too weak to stand up against a series of highly developed AI networked technology – whatever we call it.

Cultural Advancement

We are what we got introduced to by our cultural frameworks. Our parents teach us to be humble, not to share our experience unless it is necessary, to experiment for ourselves until we are sure that our experiments are successful. We are conditioned to not talk about things that are still uncertain. Our communication prison is huge. Some cultures however advanced already. And the most interesting thing is that it was actually that very advancement that brought the AI / Robotics technology to life – Silicon Valley. Now some may argue it was elsewhere and so and so already had developed that first version of AI years ago. Well – so sorry to say that, an innovation has absolutely no value unless it is brought to a broader market. “The initial value if any innovation is zero”. Without cultural advancement, we will maintain that widening gap between developed and emerging countries. As long as emerging countries do not embrace more openness, a culture where failure is not just OK but actually good and a key part of learning – the country will remain to be an emerging country.

Artificial Intelligence, biggest driver for human advancements

Humans have one extraordinary ability: humans can adapt to new situations within one and the same generation. No other life form can do that. Big Data is giving businesses who leverage big data a huge advantage over others because they simply know better and faster what is going on. If we learn that networked AI systems will be able to tap into those data and create analysis, able to make decisions and derive strategies from the results, They will be ahead of us and we will essentially do what they suggest. We can’t even verify in time so we simply go ahead and do it. Yes it’s still a tool – but we do what the tool is telling us what to do without even being able to debate it. But we will learn one thing: if we connect our brains we get a whole new edge – maybe beyond our own imagination.

Experiment at Society3 World Innovations Forum

Imagine we do what these AI networks do and network our brains, very simply on a daily base by sharing, communication, analyzing our own mistakes and come to new conclusions every day? The collective intellect when really in action has unknown and incomprehensible reserves. The least we can do is to explore them. And it is almost for free. We only have through some of the old cultural remains overboard. At Society3 this is exactly what is going on right now. Society3 is building a digital layer across the globe that exists to connect people and their ideas, challenges, questions and answers together. http://society3.com We are not here to win a competition with AI-based robots but simply bring human entrepreneurs to a level that has never seen before.

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Global Pitching & Fundraising Training

Money is globally available – just understand how to attract investors. Top tech companies started all over the world. In Microsoft Seattle, Spotify in Sweden, SAP in Germany, Samsung in Korea, Sony in Japan, Acer in Taiwan, Atos in France, Euthereum in Switzerland…

All have one thing in common: The somehow learned how to attract investors, had their story down and knew how to talk to investors – where ever they are.

Over the past 4 years we had startups from all over the planet in our accelerator and 50% got funded (the highest funding rate in the startup world).

Now we are starting to run free pitch events – ONLINE. These live events shall allow any entrepreneur, wherever they are on this planet to attend. No more traveling for entrepreneurs training.

Next training June 5 in all time zones! read more

We envision a world where prosperity is possible for all nations by increasing innovation and entrepreneurship locally.

Since we can’t get every entrepreneur in the world to come to Silicon Valley – Silicon Valley needs to come to the world – for free.

Please help spread the word, in particular in those countries where entrepreneurs don’t have easy access to capital. http://s3buzz.com/ntd5xx

 

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Digitization 2.0

In my previous two blog posts I shared a base view and two examples. In this post I will share some ways to get to a state of the art level of digitization in your business.

As stated in the previous blog post, computerization or digitization 1.0 started in the 1960’s. With rare exceptions, most businesses are fully computerized. Computers, smartphones, Internet and the corresponding software are simply the underlying infrastructure for digitization. In my follow on blog post, Digitization is a mindset,  I described the effects based on the two examples: Amazon and Uber.

Find out your degree of digitization

The degree of digitization today, can also be seen as a collection of individual and unique competitive advantages. If you like to further explore full digitization of your business you may want to use the following guidance:

  1. Think in degrees of digitization?
    – Digitization is not a have or not have. It is a sliding scale from basic to medium, to good, to excellent
    – Can you identify the degree of digitization in your business?
    – Do you have a customer advisory board you can work with to increase the level of digitization?
  2. Modern Business Culture?
    – Digitization is a mindset and requires a modern, open minded and transparent company culture.
    – Do you have an executive team or business owners who don’t want more transparency and rather keep everything close to their chest?
    – Do you have an old style sales and marketing culture that prefers to deliver information only on request and see it as a special value rather than an obligation to freely provide it such as pricing etc.
  3. What is your logistics integration look like
    – Do you still need to manually enter orders, requests or anything else?
    – Are your customer and business partners able to access any record of their transactions online?
    – Can your customers see the order or return progress at any time online
    – Can your customers access business history with you online?
    – Are there any rewards systems for customer activities?
  4. How deep is your sales channel all the way to the individual consumer integrated in your digital presence?
    – Are your direct customers, business partners, vendors, supplier all the way to the individual end user of your products or services fully integrated in your digital presence?
    – Can any of your customer access their own data easily in your system, maybe change their names, email addresses etc? Can they see the products they have and the services they can acquire?
    – Do your customers have access to all the manuals, service descriptions, pricing, spare parts etc.?
    – Do you have a customer community where your customers can meet and exchange experiences?
    – Do you know if your final end consumer is interested in finding out more information from you?
    – Do you have any form of relationship escalation between the end consumer, sales channels, yourself and maybe suppliers of yours?
    – Are customer rewarded when they mention you online on public networks?
  5. What services, knowledge and information can you provide completely paperless?
    – What is the degree of paperless information flow from brochures, to orders, invoices, or contracts?
    – Do you still require a hand written signature on any document?
  6. How many technological channels do you support today?
    Is all the information available on classic websites, do you support mobile devices, do you have dedicated mobile apps, is information exchange possible via social media?

Competitive Advantage

Each and every act of digitization 2.0 should be considered a unique and individual competitive advantage. If it is not a competitive advantage it is probably just a regular digitization 1.0 measure to run your operation.

Obviously the above are only some samples of obvious digitization measures to increase your degree of digitization and creating unique competitive advantages. True so called “disruptive moments” in your business model, network effects and other topics are rather individual to your specific business case.

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Renewable energy for the economy engine

Alternative_Energies[1]An economy is like an engine. Nothing that just comes and goes in unpredictable cycles. If the economy is “high” it basically means it fires on all cylinders. If it is low, it runs at low speed, maybe spotty, maybe some get even stuck. Obviously their are many moving part in such an economy engine but one thing is for certain – it needs energy – ongoingly because even an economy is no self propelling wonder thing.

 

What can we learn from the energy industry?

Renewable energy is the ultimate key to success. If an economy is built on raw material that comes out of the dirt, well, that economy has a very defined life cycle. Like energy, also an economy need to have a resource that is renewable!!! If it is built based on the fact that a country is simply hot to catch-up with others, it makes a lot of sense, till the day it is there. If an economy is built based on ridiculously low credits, well it will break one point, or based on the fact that a country prints millions of dollars per day… Like anything that needs energy, also an economy needs a renewable resource.

We do need a renewable energy to fuel an economy day in and day out. The best renewable energy we have today are – believe it or not – start-ups. Start-ups create new products and services, which in turn creates possibly all new markets.  Start-ups work by breaking all rules, not caring about a past, not worried about structures and all the cumbersome aspects of a large global behemoth. As a result: Start-ups are the ultimate innovators. Over a million start-ups  exist around the planet and innovate – every single one of them.  Start-ups are the key to an economically healthy nation. May more start-ups propel our economy.

What Society3 can do for start-ups

Start-ups need money and there is actually plentiful available from VCs, Angels and industrial investors. Start-ups need a place to work from and ideally have a seeding ground where they can tap into many adjacent resources; Incubators are a great place to get that service.

Once the first prototype is developed, very quickly start-ups need to get their great innovation to as many users as possible. No matter what they developed, medical devices, new types of batteries, software, hardware, new pharmaceuticals or just new ways to do other things, most start-ups lack of the marketing power, the budgets and even the ideas how to bring those new things to the market. More importantly they need to develop trust so that those who are naturally skeptic begin to consider what the start-ups created.

S3-Buzz can help them, get the word out, at a near zero budget and actually develop trust through their friends and advocates. As a company  we decided to support start-ups from around the world as much as we can. We provide our technology at the lowest possible price and even develop additional services to help them grow. We believe helping start-ups grow is as important for the economy as finding renewable energy for the industry.

We put together a  Startup Buzz Program  and make it available immediately. It may have some kings we need to fix but we believe we better get going now.

@AxelS

 

P.S. If you like it, please help buzzing about it

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Buzz Case Study — Blog Post Amplification

buzz case study, s3buzz case study, society3After creating over 50 Buzz campaigns and supporting over 150 more in 2013, I have been able to watch the product develop into a robust application with a variety of uses. Campaigns focused on awareness and educating the public tend to fare very well, especially for corporate events and conferences; Buzzes that try to “sell”, or clients that have an expectation of guaranteed sales using Buzz technology, often encounter disappointing results.

One area of proven success in Buzz technology is blog post amplification. Using six original blog posts with their respective headlines as the Buzz Story, I created six different Buzz campaigns to see if I could boost views and mentions of the various articles. Two of them are featured in the comparison below.

Using the recently introduced Buzz Analytics for paid VIP members and campaigns over $500, I found an interesting correlation between the number of CTA (Call-to-Action) URL visits to each post and the setting of the Buzz Repeat Rate, which throttles the campaign at 3, 6, 12 and 24-hour intervals depending on your preference.

This is the first Buzz case study of two that look at the power of Buzz for blog post amplification.

Post 1: “Giving Thanks to the Buzz Community”150,000 Credits

[9 Day Campaign -- from December 2 to December 10 -- 3-Hour Repeat Rate]

This Thanksgiving-inspired post had an unbelievable launch thanks to the Buzz community, but it only lasted for one week. I published it on a Sunday afternoon in San Francisco and launched a “100 Mention” campaign to support it.

For reference, December 2 was the Monday after the holiday weekend in the U.S. — apparently a good day to post. 700 click-throughs in the first day for a total of 1750 click-throughs in about 8 days, with 70 additional (free) visits even after the campaign was complete.

What I learned: my Buzz repeat rate was too frequent (every 3 hours), resulting in several ambitious advocates mentioning the post 3 or more times on 6 different social platforms in just one day. This skewed the overall CTR (click-through rate) heavily, which translated to a concentration of click-throughs on Monday, December 2 and only a tenth of the click-throughs the following Monday, December 9.

Post 2: “How Much Are Shoppers Spending on Gifts?”150,000 Credits

[17 Days -- Dec 5 to Dec 22 with 7-Day Break and 6-Hour Repeat Rate]

This Buzz performed much better for two reasons. First, I chose a 6-hour repeat rate versus the 3-hour repeat rate of the previous Buzz example. By doing so, I spread out the number of available advocate actions (mentions) in a more even manner over time. Second, I reloaded the campaign with more credits 2 weeks later, reviving the viewership on the blog post as we neared Christmas, hitting its highest click-through day of 228 on the last day of the campaign.

But here’s the major find: even though I spent the same amount of credits on this Buzz campaign versus the one for the “Giving Thanks” blog post150,000 Credits – I received triple the number of mentions (1035 vs 345) and nearly double the number of advocates (115 vs 68) within an additional 2 more weeks by spreading out the campaign via the 6-hour Buzz Repeat Rate and dividing the campaign into 2 parts.

Best of all, with the same budget as the first campaign, I maintained a high total click-through count for the Buzz (1402 vs 1750) over a three-week period with a week break in the middle, rather than a heavy concentration of click-throughs in just a few days.

What I learned: A few simple changes to your Buzz can go a long way. Each of these campaigns would retail for about $100, but I certainly got more bang for my buck with the spread-out strategy of the 2nd Buzz.

PRO TIP: With a VIP membership ($199), you get 2,000 credits a day along with Buzz Analytics for every Buzz you create. Highly recommended.

 Please contact Rob Nielsen with any Buzz strategy questions.

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Using the S3 Timeline and Buzz Etiquette

S3Buzz, S3 TimelineA handful of new features in the S3 dashboard have made a real difference in the way our Buzz community communicates with each other.

To illustrate this point, we reached out on the S3 timeline and received a helpful list of Buzz tips from Susan Connor of Clear Vision Enterprises in Australia.

It’s always fun to hear guidance from users who have been testing out the product since its inception. Susan is an avid user of Buzz technology and continues to be one of our most helpful community members and beta testers, having been in our world since the early days of XeeMe.

Thanks to Susan for her insight! Be sure to connect with her here.

—————————————————————————————————————————-

1) Use the S3 timeline to your advantage.

One of the best improvements to the S3 dashboard (where the Buzz app is accessed) has been the addition of a public, Facebook-like timeline.

When you create a Buzz, the public timeline will automatically post an update to let the community know that your campaign is ready for action.

The S3 timeline is a great place to post a question or link for other community members, and offers an excellent opportunity to connect with someone on all of their social networks via their XeeMe profile.

S3 Dashboard Timeline, Society3

2) Listen for feedback.

Our community will offer suggestions to a Buzz Master whose Buzz story could be improved or corrected.

Be sure to check the S3 timeline, as well as the main Buzz Facebook Group, during the few hours after you launch a Buzz.

Acknowledging advice from others will strengthen trust within the community and help you build your own team of advocates.

S3Buzz, S3 Timeline, Feedback

3) Notify the Buzz Master directly if a Buzz has a flaw.

On each Buzzlet, you’ll see who organized the campaign. Clicking on their name will lead to their XeeMe profile, where you can leave them a note. This is a more discreet way of letting someone know they might have made an error. Otherwise, a public timeline notification is perfectly fine.

4) There’s a difference between the qualitative and quantitative results of a Buzz.

Focus on working with supporters who offer real value and authenticity online. There can be a tendency to focus solely on the number of mentions in a Buzz, but don’t forget the fine line between amplification and spam. Don’t compromise your reputation and risk getting banned on certain networks.

Susan holds a personal belief as a community developer: individuals can experience “prestige loss if trust factors are broken.”

Measure qualitative results in a Buzz (the quality of the supporter network and the level of teamwork) versus quantitative results (relying solely on the number of Buzz mentions as a success metric) carefully. A focus on the latter risks spamming your audience for short-term gain.

S3 Buzz, S3 Buzz Analytics

5) Follow the golden rule.

“Do unto others as you would have them do unto you.”

If you are invited and commit to a Buzz Team, make sure to do your part and support that Buzz Master whenever a new Buzz is released.

When you access a Buzz from your Xee Notes, there is a benefit to the Buzz Master as well as to you as the Buzz supporter (aka Warrior).

6) If you have made a mistake, you can pause or terminate the Buzz.

Unlike a traditional advertising campaign, the Buzz story can be edited on-the-fly, and Buzz campaigns can be paused or terminated altogether, which will refund the credits you have remaining in the campaign.

7) Rome wasn’t built in a day.

Buzz is an incredible driver of mentions and reach, but occasionally there’s a hiccup in the system. Speak up if you see something wonky — chances are, it’ll benefit the whole community. Shout to @S3Grp on Twitter.

Learn more about Buzz best practices here.

Our thanks again to Susan Connor!

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What Technology Taught Us in 2013

snapchatTechnology in 2013 was about a faceless crypto-currency (Bitcoin), faces that disappear (Snapchat) and facing the music (Healthcare.gov). It was about the face of education being turned upside down by Codecademy, Coursera and the Khan Academy. It was the year of the kid engineer (The Hour of Code), of re-engineering our view of everyday life (Google Glass) and of engines powered by electricity (Tesla). Being an early adopter of technology was once the pastime of gadget hobbyists; now, entire generations are wondering which programming languages they should learn first.

Now You See Me, Now You Don’t

If we had to choose an image that defined technology this year, it might be the friendly ghost logo of the Snapchat application. The young, fledgling company turned down a three-billion dollar offer from Facebook, despite Facebook’s successful acquisition of photo-sharing app Instagram for a third of that price, under a billion dollars, just a year earlier. Unlike the 400 million photos shared every day by its users, more than Facebook and Instagram combined, Snapchat’s ghostly profits have yet to appear.

The self-destructing photo messaging service belies the permanency and archival nature of social networks like Facebook and Twitter; it captures a moment in time that disappears once its intended viewer watches it. Do you remember the last time you held a physical photo, or made an analog photo album? Polaroid had it right when they introduced instantly produced, physical pictures that could last a lifetime; a faded photo used to maintain a deeper meaning, a cherished memory. Now we like our memories instantly disposable. What does that say about us as a culture?

The Hour of Code: Learning the ABCs of HTML/CSS, PHP and APIs

code“Every student in every school should have the opportunity to learn computer science.” This was the key concept behind the Hour of Code, which took place from December 9 to December 15 during Computer Science Education Week 2013. The efforts of its host, Code.org, and supporters like Ashton Kutcher and Mark Zuckerberg created a user base of 15 million students in 170 countries within just 5 days; it took Facebook 3 years to get to that number. Notably, more girls participated in computer science in U.S. schools during Computer Science Education Week 2013 than in the last 70 years combined. On a slightly related note, 70% of Snapchat’s users are women; it would appear that a significant gender shift is taking place in both educational and recreational technology.

Being able to code is becoming as vital as a college degree once was; both are seen as essential to a successful career path. Not surprisingly, several comprehensive sites have emerged to bring coding education to the masses. Codecademy, founded in 2011 by a Columbia University dropout named Zach Sims, is a web-based programming tutorial designed to teach HTML/CSS, Javascript/jQuery, Python, Ruby, PHP, and APIs. Learning begins instantaneously on the home page, and students of every age at any level will find the experience both fun and addictively interactive.

Codecademy has offered a free “Code Year” in each of the last two years, enabling users to start fulfilling their New Year’s resolution to learn how to code right on January 1, with a new course available each week. Online education continues to gain interest; Coursera, in partnership with Stanford University and Yale University, offers free online classes from over 80 top universities and organizations covering a broad range of topics, as does the Khan Academy, which touts “free online education for anyone, anywhere” and reaches over 10 million students a month.

What did technology teach you this year? Let us know in the comments below!

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The Return of Storytelling: Long-form is Alive

typingWe have become accustomed to thinking and publishing in quick burst formats, thanks to micro-blogging platforms like Twitter. Texting isn’t exactly helping the cause. But 5 sources mentioned below paint a different picture: an under-served demographic has emerged, one that wants to tell (and be told) a story in more than 500 words. 

While editing a video the other day, I checked its length and gasped. If there is such a thing as “content etiquette” on the web, it would dictate that the video shouldn’t be longer than 2 minutes, perhaps even closer to 90 seconds. Respecting your audience’s time is important.

Mine was 25 minutes long. Ok, 25 minutes and 46 seconds.

For some reason, after hours of editing the audio to exclude my “umms”, long pauses and throat-clearings, the video was still at 25 minutes. Keep in mind, this was a tutorial video for a software product — far from sexy. But to me, the video couldn’t be much shorter; I had followed a step-by-step process in my narration, with an accompanying script of key points to cover.

My editor would be the final judge, so I decided to send him the video in its entirety. What he said caught my attention:

“I like it… on one hand, it is way too long… on the other hand, older marketers might appreciate a longer explanation.”

His point underscored a broader truth: the general audience online has become increasingly fragmented, not only in how they consume content, but for how long they consume it. In a recent article on gigaOM, it was noted that more than a third of all YouTube viewing comes from long-form content.

After years of indulging in bite-sized content on social networks, finding longer articles and videos has become a refreshing exercise. Reading on mobile devices is much more enjoyable now, with HTML5 and responsive web design enabling words and images to break free from the confines of traditional site templates. Apps like Pocket allow you to save long articles to read later.

In my journey to uncover long-form journalism, I noted these 5 excellent sources:

Publet

“Publet lets you create beautiful digital publications that work on any device. With built-in analytics, you can learn how people read your content to increase customer engagement and sales.”

Publet is an innovative publication platform that harnesses the power of HTML5 to help you create PDF-like documents (ebooks, white papers) for self-syndication. Not only do you have much greater control over how your content formats across the web, you also get a much deeper analysis into how far your audience actually reads and what they respond to.

publet, long-form, content

Medium

The coolest part about Medium — every article shows you how many minutes it will take to read. Sure, the Amazon Kindle app has an identical feature, but there is something magical about the simplicity and clean interface that Medium offers. The words are the star of the show.

Medium is the antithesis to Twitter and the 140 character concept. Launched in 2012 by Twitter co-creators Biz Stone and Ev Williams, Medium is a stream-lined CMS and blogging platform for articles that “are over 140 characters, and not just for friends.” One year into its life, Medium is an invite-only community of quality bloggers and editors that remains as mysterious as Twitter was in its early days.

medium, long-form

Longreads

If you’re active on Twitter, you may have spotted the hashtag #longreads accompanying a fantastic 1500+ word article. Founder Mark Armstrong began #longreads in 2009 as a way to share and collect the most popular long-form articles on the web. 4 years later, the site hosts a deep repository of stories that follow the only requirements for a #longreads submission — 1500 or more words that take no more than 6 minutes to read.

longreads, long-form

Vox Media (The Verge / Polygon / Curbed / Eater / Racked / SBNation)

Vox has become a long-form publishing powerhouse, with 6 thoroughbred sites in their stable. Boasting extraordinary style from design firm Code & Theory, Vox sites each offer a gorgeous and inviting experience for their readers.

For tech lovers, be sure to see the latest articles on The Verge, and gamers will have a blast at Polygon. Foodies would do well to check out Eater, and house hunters will find Curbed to be right up their alley.

vox media, long-form

Nowhere Mag

Porter Fox, with 15 years of experience in the travel writing industry, founded Nowhere Mag to showcase longer, more illuminating stories about the adventure of travel. In response to typical travel posts that focus solely on tips and recommendations from travelers, Nowhere Mag is a journal of literary travel writing, photography and art.

nowhere mag, long-form

Do you have a favorite long-form site to recommend? Please let us know in the comments below!

 

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