Category Archive for: ‘Uncategorized’

Success Pattern — Social Media Agencies

In the past 5 years we’ve seen agencies come and go, raise and fall. A pretty typical scenario for a rapidly growing emerging market. As we helped hundreds of people starting their own company or  re-structuring their existing business, I thought I share my observation. This is not so much about skills but how those companies are seen from the …

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Social Presence Management

When you start your social media engagement you probably start on LinkedIn or Facebook. You explore Twitter and maybe have already an account on YoutTube or Flickr. As you get connected with people you hear about Foursquare, Yelp and Google+, maybe SlideShare and Quora. Others introduce you to LinkedIn Groups or Facebook groups, maybe Focus and Plancast, Tumblr and WordPress. …

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Social Media Guidelines – encouraging and fun

I researched many Social Media policy documents in the last 2 years and what’s interesting is the different ways companies address and define social media guidelines. I have read policies where every paragraph started with "Thou Shalt Not….; and other polices looked like more like mystery books. Great to see many enterprises guiding their team and their social engagements in …

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Recap Online Management Briefing How to hire a social media director?

Thanks to all participants in our webinar today. In case you could not attend or want to share the presentation with colleagues or just want to refresh your memory, we've made the presentation available her: Presentation PDF also available via Slideshare You may also want to read this page: "Selecting a social media strategist"    

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Hiring A $180,000 Social Media Director

This is no easy task. Once you look under the hood what you need – you will have a hard time to find one. There is currently one capable social media strategist for approximately 1,000 open positions.   The Social Media Director should be able to do the following: 1) Making a thorough assessment Hopefully using some proven audit or …

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Managers over 40 with highly attractive social media assets

Social media is great for 20 somethings, social media is a marketing responsibility and earth is a disk. OK the older generation with managers above 40, have quite a challenge to get their arms around social media. But the business starters, college kids are not so much better off just because they are young, learn faster and are more agile. …

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Help Jackie get a scholarship

Help Jackie get a scholarship Do it the fun way: Play Empire Avenue and find 500 "investors" buying min 100 shares for SMACAD by May 16 Obviously it is a game and no real money is involved Social Media Academy decided to give one scholarship for the Social Media Strategist Class in every trimester for one person who is highly engaged in the …

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Recap Online Management Briefing Social Media ROI

April 28 – Online Management Briefing – recap High Impact Enterprise Social Media Strategies with ROI above 100% Presentation PDF also available via Slideshare It's no longer the question whether or not there is a financial ROI on social media, but how high it can be. Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% …

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Webinar recap 04/19

Exploring how the Social Media Academy can enhance your business & your career – Intro Webinar Summer class 2011  – Certified Social Media Strategist, Business Managers – Training & Certification Thanks to all participants in our webinar yesterday. In case you could not attend or want to share the presentation with colleagues or just want to refresh your memory, we've …

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How Facebook widens the distance to LinkedIn

I recently chatted with one of the LinkedIn co-founders about the evolution of LinkedIn. He asked my why I seem to use more and more Facebook's platform even on the business side. Last week my friend Mike Dubrall shared with me that he has completely changed his usage pattern from 90% LinkedIn and 10% all others together, to less than …

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