There are quite some controversial discussions about the role of the social media strategist. Similar to social media itself, when people don't understand, their first reaction is to call it hype and reject the thought.
There is no difference to the role of a Social Media Strategist.
But once you stand in a campus with 26,000 employees, 1.2 Million customers and a few billion in revenue you know that social media is no longer just some chit chat with friends. Once you see companies like BP or Nestle struggle with their ability to respond to a globally discussed issue, you know that Joe Social Media Consultant is hopelessly overwhelmed with any kind of help. And once you are tasked to launch a new product that is forecasted to produce $250 Million in the first year and launch a new corporate brand initiative having a $20 Million budget while at the same time need to restructure a service organization to create a better customer experience and knowing that the customer experience is dominated by the experience through 20,000 business partners – you know that most social media consultants have not a faint of an idea where to start.
Social Media Academy expands further into Australia
Social Media Academy and iGo2 Group collaborate and bringing social media business education program to Australia
FOR IMMEDIATE RELEASE
Jan 04, 2011 – Palo Alto based Social Media Academy announces its further global expansion into Asia Pacific through a collaboration with the iGo2 Group in Sydney Australia. Starting February 9, the Social Media Academy is offering its Certified Social Media Strategist program, Social Business Masters and selected focus trainings for sales and marketing in the Australian market. The programs teaches attendees social media strategy development, creating planning models and leveraging tools the Academy has developed in the past two years.
Everyone has goals and objectives. Some of our goals are big (like successfully combining the channel operations of our latest acquisition) and some are small (like getting 50 people to register for our product release webinar), but they are all important to someone. In those rare situations when all the goals in an organization line up, then you have a successful enterprise.
Judging from conversations with clients and resellers, one big goal everyone has right now is to improve their ROI on marketing investments. Resellers want more leads, channel marketing executives want more product exposure, and corporations want to improve their market share. Increasingly, achievement of these kinds of goals means understanding and using new technologies like marketing content syndication, video, online communities, and social media to increase communication velocity and impact.
You probably downloaded and read the 2010 Social Media Industry Report shared on the web a couple of months ago. In the report, authors listed 10 questions considered as the most asked questions by marketers (consultants or marketing managers, directors). I’d like to share those questions on the Social Media Academy blog for having your feedback, insights and comments. For each question, there is a small list of sub-questions helping to better understand the question itself.