Welcome Keynote Axel Schultze, Founder Social Media Academy Social Media - Impact to businesses of all sizes, all industries.
05:45 PM (PST)
John Todor, Ph.D. Founding faculty member Toolsweek Introduction Social Computing for Corporate Development and Innovation
06:30 PM (PST)
End
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Tuesday Nov 17: Social Media Sales & Marketing Tools
08:00 AM (PST)
Keynote Bob Thompson Social media evolution in the business world
08:30 AM (PST)
Catherine Sherwood LinkedIn as an Active Business Networking Tool
09:15 AM (PST)
Axel Schultze Social Relationship management in sales From tele sales to social sales Sales processes are changing as buying processes change
10:00 AM (PST)
Wendy Soucie Tools selection strategies
10:45 AM (PST)
Mike Dubrall, Gilwell Group Social Media Tools for indirect sales Channel Management and social media
11:30
Break
03:00 PM (PST)
Keynote Carlos Hernandez How executives may enter the social web
03:30 PM (PST)
Catherine Sherwood Twitter as a Prospecting Tool With Twitter you can find "suspects" and turn them into prospects. Smart use of some of the newer directory-style and search tools can make this happen.
04:15 PM (PST)
Walter Adamson SlideShare a powerful tool for knowledge distribution Sharing business information is one aspect of lead generation
05:00 PM (PST)
Esteban Kolsky How to evolve into SCRM (Social CRM)
05:45 PM (PST)
Des Walsh, Social Bookmarking for business
06:30 PM (PST)
End
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Wednesday Nov 18: Social Media Support & Product Management Tools
08:00 AM (PST)
Keynote Frank Eliason, Comcast Social media: Customer Service Evolution
08:30 AM (PST)
Axel Schultze, Xeequa SRM Social Relationship Management in support & product management
09:15 AM (PST)
10:00 AM (PST)
Mike Dubrall, Gilwell Group Online community building as support hub and a base for co-creation strategies
10:45 AM (PST)
Tom Swift Selecting and building a company blog presence
11:30
Break
03:00 PM (PST)
Keynote Jacob Morgan Social Media ROI
03:30 PM (PST)
Mark Parker Social Media Monitoring, why the executive suite needs to be using these tools
04:15 PM (PST)
Axel Schultze Facebook Fan pages for product launches Social media engagement for product managers
05:00 PM (PST)
End
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Thursday Nov 19: Social Media Reporting and Analytics tools
08:00 AM (PST)
Keynote Ari Newman, CEO Filtrbox Leverage the value of Social Media across the Enterprise
08:30 AM (PST)
Aubrey Podolsky Manager Client Relations Sysomos business intelligence for social media
09:15 AM (PST)
Margaret Francis, VP Products, Scoutlabs ScoutLabs reporting and analytics tools
10:00 AM (PST)
Connie Bensen, Techrigy Techrigy reporting and analytics tools
10:45 AM (PST)
Patrick Cameron, Filtrbox Filtrbox social media reporting and analytics system
11:30
Break
03:00 PM (PST)
Keynote Walter Adamson Social media assessment, where do you start
03:30 PM (PST)
Patrick Cameron, Filtrbox Filtrbox social media reporting and analytics system
04:15 PM (PST)
Aubrey PodolskyManager Client Relations Sysomos business intelligence for social media
05:00 PM (PST)
Margaret Francis, VP Products, Scoutlabs Scoutlabs reporting and analytics tools
05:45 PM (PST)
Connie Bensen, Techrigy Techrigy reporting and analytics tools
06:30 PM (PST)
End
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Friday Nov 20: Social Media Career Development & HR Tools
08:00 AM (PST)
Keynote Adrienne Corn, Ph.D. student Vanderbilt University Social media as human talent hot bed
09:00 AM (PST)
Axel Schultze, Xeequa Social Relationship Management in HR Leveraging social media tools such as SRM to better manage candidates.
