SEO (Search Engine Optimization) helps businesses and obviously also individuals or any other group to be found in the Internet. And as long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix.
However, this is slowly and steadily changing. Today 60 – 80% of the so called educated purchase decision is based on recommendations.
Tooting the horn for an event is a resource intensive and expensive way of getting the word out. With the help of friends, fans, speaker or exhibitor it is becoming much easier.
The Internet World Exhibition collaborates with Social Media AcademyThe Social Media Academy team in collaboration with XeeMe built a platform and contest for Internet World Expo in Munich to help spread the word by integrating exhibitors into a wide spread social media initiative. Obviously exhibitors have a vested interest to grow the number of visitors and a huge incentive to contribute to the engagement. This is a first and everybody is excited so far: Here is how it works:
Pinterest is a super fast growing content sharing platform that competes with Flickr, Picasa and the likes. Now recently Pinterest is coming very close to the traffic rank level of Flickr and as Pinterest was growing Flickr's traffic is declining.
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