The Social Media Academy is considered to be the leading business school for applied social media in business. Education programs are designed for business professionals from all industries. The main emphasis is to help business managers and consultants to get a comprehensive education and hands on experience through collaborative workshops in all aspects of social media engagements including strategy development, planning, tools selection, resources allocation, organizational development, ROI calculation as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements.

The Social Media Academy is based in Palo Alto, California with representation in Europe and Australia.