In the early days, in 2003 when LinkedIn was founded and I was one of the first 8,000 users, or 2004, when Facebook was founded, all the way to 2008, there was no education on social media and we all learned by experimenting and trial and error. It took a year or so to get our arms around it, but back then that was OK.

Education was always the best shortcut to results.

Today – 2011 – we have over 600 Million in the social web and trial and error is a daunting and time consuming task. And more so the complexity of social media has exploded. The number of tools has grown to a staggering 10,000 with an additional 100,000 of little gadgets that float all over the social web. For business leaders the strategic options are overwhelming.

What a social media director needs – what a social media certification needs to include:

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Exploring how the Social Media Academy can enhance your business & your career – Intro Webinar

Summer class 2011  – Certified Social Media Strategist, Business Managers – Training & Certification

Thanks to all participants in our webinar yesterday. In case you could not attend or want to share the presentation with colleagues or just want to refresh your memory, we've made the presentation available her: Continue Reading →

Exploring how the Social Media Academy can enhance your business & your career

Spring class 2011  – Certified Social Media Strategist Training & Certification for Business Managers

We’ve made the presentation available here via slideshare:

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Muhammad Ali (Cassius Clay) once said: It’s not bragging if you can back it up.  Jason Kincaid posted a blog in TechCrunch about Social Media Education and the start of a new media school. The post has around 68 comments – and I cannot resist to brag about the comments from the Social Media Academy alumni about their Leadership class experience in the Social Media Academy. Here is what they say:

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