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Social Media Strategy For European Union

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This is a great case for a social media strategy on some of the highest levels

The EU is committed to invest Billions of Euro specifically into the digital advancement of EU Member countries and their respective businesses. The EU Commission fully comprehended that the digital infrastructure is the next most important investment of a developed nation. Clean water supplies, transportation infrastructure (Water, roads, air traffic), radio communication, and now Internet and Social Media infrastructure is the pathway to a successful and globally competitive nation.

The purpose of the Social Media Strategy Europe

Helping small and medium size businesses and innovative start-ups across Europe to leverage social media to create a sustainable growth, additional jobs and being able to compete in a global market. We want to empower 25,000 business owner in the EU to leverage social media with a measurable positive impact on their business growth which created new jobs by 2016. Continue Reading →

Social Media Power & Politics

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The presidential campaign in 2008 was a milestone in Social Media history. Where does it go in 2012? As of now President Obama is the clear leader in the race for president in 2012 when we read the emotions of the American people.

In accordance to Overdrive Interactive who managed to accumulate all the data points in the social web, Barack Obama has a higher rank in the US population than all other candidates together. So far so good but what does this really mean?

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