While this is from 2009 it still tells an awesome story about how Social Media changed the face of Comcast. Sadly Comcast could never got to a point where the positive front end was igniting more change in the back end of the company. A pattern we see in many very early engaged companies who never actually introduced a comprehensive social media strategy and stood kind of still at the experimentation level.
Archive for the ‘Social Media Strategy’ Category
We blogged about this project before and I thought I give an update. For those who don’t know: The European Commission in Brussels initiated a program called “Digital Agenda Europe” and within this initiative 8 focus groups of which one is Social Media. Based on the overarching goal of a program called “Europe 2020″ we created the following objective for a Social Media Strategy proposal which we will present to the EU Commission June 21 in Brussels.
Objective
Stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market. Specifically we want to double the number of businesses, actively engaged in social media who created new jobs, year over year till 2016
Continue Reading →
I guess you all rationalized that Social Media projects are typically difficult to close and painful to execute if executives are not well aware of the impact of Social Media to their business. The single biggest problem is that most executives do not speak your language.
Getting your or your client’s executives to understand Social Media has become for many the single biggest obstacle. Even if you have a good story, they may not trust you – but they may trust the Social Media Academy. SMACAD is trusted by executives from ADP, Dell, Salesforcce.com, SAP and many others. Based on our own experience dealing with world class executives, we created this brand new executive program: “Social Media Business Essentials” for executives and top executive consultants http://bit.ly/smacadsmbe $395 incl. certificate Continue Reading →
This is a great case for a social media strategy on some of the highest levels
The EU is committed to invest Billions of Euro specifically into the digital advancement of EU Member countries and their respective businesses. The EU Commission fully comprehended that the digital infrastructure is the next most important investment of a developed nation. Clean water supplies, transportation infrastructure (Water, roads, air traffic), radio communication, and now Internet and Social Media infrastructure is the pathway to a successful and globally competitive nation.
The purpose of the Social Media Strategy Europe
Helping small and medium size businesses and innovative start-ups across Europe to leverage social media to create a sustainable growth, additional jobs and being able to compete in a global market. We want to empower 25,000 business owner in the EU to leverage social media with a measurable positive impact on their business growth which created new jobs by 2016. Continue Reading →
If you are listening to 1,000 social media practitioner you get 1,000 different ways and ideas how to deal with social media. Typically just tactical ideas, most of them start with how you can use certain tools and a variety of other inputs.
Once you get in touch with more experienced consultants they will tell you stop the experimentation and think strategically. Most will tell you to start with a well defined goal or objective. Continue Reading →
My friend Bob Thompson wrote an intriguing post about the status of Social Media, which in turn sparked this post. Basically those companies who have a brilliant social media strategy don’t brag about it. And the reason is simple: Why should you share some of your most significant competitive advantages. As many of you know, I’m involved in several of those major strategy developments and can’t and won’t talk about it other than teaching how it is done.
Continue Reading →
I began tweeting being an executive of my former company – I remember what it was like when I started ;)
If you google “how to use twitter” you’ll receive over 10 Million results. Brilliant tips and tricks how to set it up, how to follow etc. but how should I actually make use out of Twitter was not really to find – obviously I did not have the time to grind through 13 Million results.
I searched for “why should I use Twitter” and the results were still 85,000 – but most were an epic explanation what Twitter is.
Michael Campbell writes: “Twitter is a way to get your message out”, uhh really? Blogul says “It is a cross between blogging, texting or SMS” hmm, if I’m not doing either am I off? Wayne Moran posted: “Twitter is all about the relationship and the socializing.” true, but is that helping those who don’t know?
So why should I use Twitter?
Social media spans the whole gamut from marketing, PR, support, product management and sales through the entire organization. Social Media became the new way for higher integration with the market. It offers marketing departments a whole new opportunity to interact with the entire organization.
CIO or CMO?
In many of the larger organizations the CIO (Chief Information Officer) is busy taking care of network infrastructure, computing power, security, ERP systems and much more. And so it is actually the CMO who is weaving the network for the market interaction model that has just expanded like the big bang over the universe of a business. In other words the new CMO will gain significantly more influence and watch the business as a whole – no longer just from a promotional perspective.
The presidential campaign in 2008 was a milestone in Social Media history. Where does it go in 2012? As of now President Obama is the clear leader in the race for president in 2012 when we read the emotions of the American people.
In accordance to Overdrive Interactive who managed to accumulate all the data points in the social web, Barack Obama has a higher rank in the US population than all other candidates together. So far so good but what does this really mean?
Only people who care stand up and argue, defend, fight or otherwise make their position very clear. Interesting enough – the more disappointing a situation gets, the louder the conversation and the bigger the impact for a brand. An age old saying goes: "The worst thing to be talked about – is not to be talked about". A few companies are actually learning from the show business how this all works.
