Social Media Education
Over 20 business specific trainings
Social Media Academy provides the largest selection of social media business trainings.
All lessons are autonomous and don't require other lessons to go through. All lessons include exercises and all learning material.
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Category: Foundation Lessons
Lesson SLF-1 (SOMA-1101) 
Transformation of our business society
Strategic view to the changing socio economic landscape
- The model of influence is changing
- Changes in customer relationship behavior
- Mistakes to avoid when starting in the social web
- Long term reputation development
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Lesson SLF-2 (SOMA-1102)
Purpose of corporate social media engagements
Discovering methodical approaches to corporate social media
- Creating a holistic social media approach
- Methods, models and frameworks
- The NCP model helps sizing networks
- Social skill development
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Lesson SLF-3 (SOMA-1103)
Social media business presence development
Social Media tools, places and spaces
- Profile development & Social Graph
- Looking under the hood of relationship building in LinkedIn, Twitter, Facebook and others
- The big 12 in social network platforms
- Some best practices
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Lesson SLF-4 (SOMA-1104)
Social Media Time Management
“Don’t waste time with social media – instead invest time in relationships”
- Social Media Time Management
- Considerations on time allocation tables
- Tools for relationship management
- The “Social Minutes” project
- Best practices
Category: Strategy Lessons
Lesson SLS-1 (SOMA-1105)
Social Media Audits / Assessments
Assessing your social media landscape
- Analyzing where your customers are and what they do
- Assessing your own brand and corporate presence
- Evaluate your partners from a social web point of view
- Understand where you are relative to your competitors
- Learn to use the Four Quadrant Assessment Model
- Case studies and best practices
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Lesson SLS-2 (SOMA-1106)
Cross Functional Engagement
Social media isn’t just marketing but a business strategy
- Sales engagement strategies
- Product Management strategies
- Support strategies
- Marketing & PR strategies
- Logistics strategies
- HR Strategies
- The new customer experience strategy
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Lesson SLS-3 (SOMA-1107)
Channel Partner Strategy Development
Social media integrated business partner engagement
- Market relationship models
- Social media and the supply chain
- Leveraging partners for the regional social customer engagement
- Partner sales empowerment
- Social marketing collaboration
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Lesson SLS-4 (SOMA-1108)
Strategy development I
Creating a complete social media strategy
- Strategy models and framework
- Key components of your social media strategy
- Creating a strategy team, resources and participants
- The Strategy Hexagon – Social Media Strategy Framework
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Lesson SLS-5 (SOMA-1109)
Strategy development II
Strategy development considerations and examples
- External involvement from customers, prospects and partners
- Embedding the strategy into the overall corporate objectives
- Case studies and best practices
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Lesson SLS-6 (SOMA-1110)
Social Media Project Best Practices
A social media project from start to finish
- Assessment
- Strategy Development
- Management buy in
- Organization structure
- Program Development
- Execution phase
Category: Business Engagement Lessons
Lesson SLE-1 (SOMA-1111)
Social Media Monitoring Tools
It’s not about what you ‘can’ measure – but about what you ‘need’ to measure
- Reporting strategies – Asking the right questions
- Using different tools for different jobs
- Getting hands-on with monitoring tools
- Reporting back into the organization
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LessonSL E-2 (SOMA-1112)
Social Selling Techniques
Leveraging social media in Sales
- Social media in the different sales structures (direct / indirect)
- Understanding the shift in influence and the recommendation chain
- Aligning sales engagement with the new "educated purchase decision“
- Demand generation and prospecting with social media
- Reference selling and solution selling to the social customer
- Case studies and best practices
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Lesson SLE-3 (SOMA-1113)
Social Media Aided Support Organization
Customer experience and social media based support
- Integration and adoption in the support and services department
- Co-support initiatives, knowledge syndication
- Support effectiveness
- Customer integrated support communities
- Social media and paid support organizations
- Case studies and best practices
_____________
Lesson SLE-4 (SOMA-1114)
Social Media In Product Management
Social media integrated product management
- Extending social media based support programs into PM feedback cycles
- Co-creation initiatives leveraging social media
- Social media supported product launches
- Aspects of a changing IP situation and impact to product strategies
- Case studies and best practices
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Lesson SLE-5 (SOMA-1115)
Social Marketing
Leveraging social media in PR and Marketing
- Next generation marketing philosophy
- The new influence noise ratio
- Social Media monitoring
- Brand reputation development
- Social media campaign planning
- Using a social media planning framework
- Case studies and best practices
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Lesson SLE-6 (SOMA-1116)
Indirect Channel Programs
Social media based partner marketing
- Partner empowerment program development
- Building better partner relationships through social media
- Partner management with social media
- Online collaboration with partners
- Partner program development
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Lesson SLE-7 (SOMA-1117)
Social engagement workflows
“Having Connections” has always been a core element of any business success
- The social minutes concept
- A social engagement workflow
- Making socializing a habit
- Social relationships versus business relationships
- Key characteristics and success pattern of social networks
Category: Organization & Budget Lessons
Lesson SLO-1 (SOMA-1118)
Social Media Organization Development
Building a successful social media organization
- Developing an integrate social business organization
- Team responsibility and reporting lines
- Social media policy management
- Social media managers, community managers
- Technical requirements, skill development, education
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Lesson SLO-2 (SOMA-1119)
Social Media Budget Planning & ROI
The financial side of social business
- Social media budget allocation / relocation
- Social Media as a cost reduction instrument
- Social Media KPIs and ROIs
- Social media budget planning
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Lesson SLO-3 (SOMA-1120)
Human Resource and human talent development
Leveraging social media to find best matching talents
- Culture shift and workforce trends
- New ways of creating an open business culture
- HR challenges in a globally connected world
- Case studies
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Lesson SLO-4 (SOMA-1121)
Recruiting And Team Building
Social media as a tool to create a better team spirit
- Fusing the well developed young generation into a business
- Developing a social media based recruiting strategy
- Case studies and best practices
Category: Social Technology Lessons
Lesson SLT-1 (SOMA-1122)
Technical Social Media Presence
Tools selection for the social media strategy
- Building a more advanced Facebook page
- Creating more sophisticated LinkedIn group strategies
- Establishing a corporate Twitter presence strategy
- Leveraging SlideShare across media
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Lesson SLT-2 (SOMA-1123)
Social Relationship Management Systems
Selecting and implementing social relationship management
- The Social Relationship Management concept
- Social contact management implementation
- Developing contact Flights for various scenarios
- Integration in CRM systems
All lessons available on the Social Media Academy eLearning system. Take any lesson at your own leisure.
* 30 – 60 minute presentations
* Audio in English language
* Each lesson contains exercises
* Access to the Social Media Academy learning community
* You receive an additional PDF of each lesson for download
Requirements:
1) High speed internet access to access the lesson
2) Access to the eLearning system (Xeesm Braino) – register for free
Once logged in you can order any lesson any time
Price:
$49 per lesson
(50% reimbursement should you decide to take the strategist class later on)
All lessons are part of the Social Media Strategist class
