Selecting the program that is best for you
Social Media Business Essentials | Social Media Basics For Business | Certified Social Media Manager / Strategist | Certified Social Media Strategist for Enterprises |
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| Audience | Executives, Manager, Politicians, Organization Leader, Consultants | Managers, mangers in transition from functions including sales, marketing, product management, service, support... | Marketing and sales manager, product managers, consultants... | Certified social media managers or consultants with equivalent education focusing on enterprise level social media strategy development. |
| Purpose | Being able to fully comprehend the impact of social media on a business and how to best leverage social media in a business environment. Understand what to expect from a team. | Understanding social media from a business perspective, how to deal with it from a personal and a business point of view. Best practices. | Being able to develop, manage and execute a social media assessment, social media strategy and programs including resource and budget planning, ROI calculation and organization development. | Being able to develop and execute an enterprise level social media strategy with assessment, planning, budgeting, ROI calculation and organization alignment. |
| Class | 3 instructor lead online lessons / workshops Duration: 3 weeks | 4 instructor lead online workshops, 10 self paced lessons. Duration: 4 weeks | 8 instructor lead workshops, social media project work. 26 self paced lessons. Duration: 8 weeks | 22 instructor lead workshops, end to end real life social media projects, several tests, final exam. 12 self paced lessons. Duration 6 month |
| Certificate | Social Media Business Essentials Certificate | Social Media Foundation Certificate | Certified Social Media Manager / Certified Social Media Strategist | Certified Social Media Enterprise Strategist |
| Entrance Exam | None | None | Required | Required |
