* SM Business Essentials

Social Media Business Essential Certificate

Next class starts March 15 – 2012
Tuition: $395 per person
No requirements to join
 

Executives, managers and top consultants need to know the impact social media has on their business. Whether it is a B2B or B2C enterprise or small/medium size company. It is essential that a business executive recognizes that social media is not a tactical marketing measure but a cross functional business opportunity. Get an executive level insight into top methods, models and frameworks, assessments, strategy development and what to expect from consultants and teams. Bringing social media to the next level.

Social Media Academy - Social Media Business Essentials #SMACAD

Social Media Business Essentials
Program Overview

Lesson 1, Thu. March 15 – 60 minutes + 20 minutes Q&A
Each session starts 11:00am EST / 17:00 CET

  • Welcome and introduction
  • How customer behavior across all industries, sizes and structures (B2B/B2C) has changed over the past 10 years
  • Impact of the shift in our society on all businesses
  • Personal versus business engagement in social media
  • What constitutes a social presence

Lesson 2, Thu. March 22 – 60 minutes + 20 minutes Q&A

  • What worked and what didn’t – what did we learn
  • Insight into the major social media strategy methods, models and frameworks
  • How social media changes the face of sales, support, product management,, procurement, HR and marketing
  • Reputation, market Monitoring, Damage Control

Lesson 3, Thu. March 29 – 60 minutes + 20 minutes Q&A

  • Where and how to initiate a successful social media engagement
  • Knowing what to expect from a team
  • Social media guideline
  • Objectives, resources, budgets
  • Social media in board rooms

Audience

Executives, Managers, Consultants

Requirements

None.

Objectives

"It is our main objective for this program to teach executives, managers and top consultants how to size the impact of social media on their businesses, know what methods, models and strategy frameworks are used by the top social media strategists around the wold. Know where to start and what it may take to initiate a highly professional social media strategy".

 

 

Social Media Business Essentials Certificate
Program no. SOMA-11010

certification-soma1mini2

Attendees receive a certificate of participation

Easy online Registration

Register by paying the tuition
SMBE Class = $395

Have a reference key?
Please add your name

If you need an invoice:

Please email or call us
office at socialmedia-academy.com
+1 (650) 384 0057

Student material
You will receive the material the day prior to the class start.

Class structure:
The Class consists of 3 workshops once every Wednesday 60-90 minutes in length each. Thursdays 11:00 am (EST USA)
17:00 (CET – Europe)

Questions
Please contact us any time at
+1 (650) 384-0057.
You will speak to us directly, no call center no automated phone system :)

Instructors

Classes are lectured by senior faculty member: Axel Schultze

Axel Schultze
 

The most comprehensive social media education and social media certification.