Program Overview

Total of 27 lessons and 11 workshops with hands on experience An online learning experience for an online world! - no travel needed - collaborating online from day one -

• Understanding the impact of social media on the corporate world 
• Social media presence development
• Managing personal and business engagements in the social web
• Social Media Time Management
• Networking and socializing with the NCP Model
• Social Media Audits / Assessments
• Four quadrant assessment model
• Social Media Monitoring
• Leveraging social media in B2B and B2C sales organizations
• Developing social marketing initiatives
• Empowering indirect sales channels with social media
• Product strategies, launches and requirements gathering
• Support centers leveraging social media and user knowledge augmentation
• Cross functional social media strategy development
• Applying a social media strategy framework
• Social Media Plan development
• Social media organization models
• Finance, Budgets, Resources & ROI
• Guiding customers from social media novice to practitioners
• Indirect Distribution Channel Strategies
• Human talent development with social media (HR)

Certificate

• How to start a social media initiative in the hyper connected social world
• How to conduct an initial social media assessment
• How to develop a successful social media strategy using a proven strategy model
• To work with the most relevant social networks, sharing platforms, presence management tools and be able to differentiate and select the right tools for the respective business based on its strategic needs.
• To develop a cross functional perspective of social media and help teams to leverage the social web and improve the customer experience
• Learn to use the key methodologies and frameworks including the NCP Model, The 4 Quadrant social media assessment model, the strategy framework, the social media planning framework, and other methods that helps you guide to a successful social media presence.
• Learn to create a corporate social media resource plan, budget plan and  being able to calculate an ROI
• Know what social media monitoring tools are available, what limitations there are and how to ask the right questions to create meaningful reports
• Collaborate as an online team across countries to execute a social media project
• To manage a complete social media project from assessment, social media strategy, execution to success management

Timeline & Program Details

Intro Workshop (1)

• Welcome and introduction (90 min)
• Preparation for the coming lessons: Social Media Presence Development, Social Media Time Management, personal versus business engagement
• Attendees work on the next project exercises

Presence Workshop (2)

• Social presence review Q+A (60-90 min)
• Preparation for the coming lessons: Social Media Assessment, Assessment tools. Learning how to make a full 360 degree social media assessment for a company
• Attendees work on the next project exercises

Social Media Assessment Workshop (3)

• Project and exercise review, discussion Q+A (60-90 min)
• Preparation for the coming lessons: Strategy preparation, SWOT Analysis, cross functional engagement
• Attendees work on the next project exercises

Cross Functional Engagement Workshop (4)

• Project and exercise review, discussion Q+A (60-90 min)
• Preparation for the coming lessons: Sales & Marketing in the social media world
• Attendees work on the next project exercises

Sales & Marketing Workshop (5)

• Project and exercise review, discussion Q+A (60-90 min)
• Preparation for the coming lessons: Product Management and Support initiatives with Social Media
• Attendees work on the next project exercises

Product Management & Services Workshop (6)

• Project and exercise review, discussion Q+A (60-90 min)
• Preparation for the coming lessons: Developing a complete Social Media Strategy
• Attendees work on the next project exercises

Social Media Strategy  Workshop (7)

• Project and exercise review, discussion Q+A (60-90 min)
• Preparation for the coming lessons: Creative Social Media program development
• Attendees work on the next project exercises

Social Media Programs Workshop (8)

• Project and exercise review, discussion Q+A (60-90 min)
• Preparation for the coming lessons: Resourc and budget planning with ROI calculation
• Attendees work on the next project exercises

Social Media Planning Workshop (9)

• Project and exercise review, discussion Q+A (60-90 min)
• Preparation for the coming lessons: Developing a Social Media Strategy Blue Book
• Attendees work on the next project exercises

Social Media Management Workshop (10)

• Final Workshop for Social Media Strategist
• Project and exercise review, discussion Q+A (60-90 min)
• Final Test

Social Media Consulting Business Workshop (11)

• Final Workshop for Social Media Strategy Consultants
• Project and exercise review, discussion Q+A (60-90 min)
• Final Test