Program Overview

Total of 24 lessons and 8 workshops with hands on experience
An online learning experience for an online world!
- no travel needed - collaborating online from day one -

- Understanding the impact of social media on the corporate world
- Social media presence development
- Networking and socializing - art or science - The NCP Model
- Social Media Audits / Assessments - Four quadrant assessment model
- Social Media Monitoring, hands on experience
- Leveraging social media in B2B and B2C sales organizations
- Developing social marketing initiatives
- Empowering indirect sales channels with social media
- Product strategies, launches and requirements gathering with social media
- Support centers leveraging social media and user knowledge augmentation
- Cross functional social media strategy development
- Applying a social media strategy framework
- Social Media Plan development - using a planning framework
- Social media organization models
- Finance, Budgets, Resources & ROI
- Guiding customers from social media novice to practitioners

Extra lessons for Social Media Strategist

- Indirect Distribution Channel Strategies
- Human talent development with social media (HR)
- Strategy modeling
- Building a social media strategy consulting practice

You will work with the group on a real world social media project to get hands-on experience in both social media strategy development and online collaboration

See Detailed Class Information for each session

Social Media Manager Certificate (CSMM)

• The most comprehensive social media education in the market
• Learn how to start in the hyper connected social world
• Learn to develop a successful social media strategy using proven frameworks
• Know the relevant tools and be able to differentiate and select the right tools for you and your business.
• Develop a cross functional perspective of social media and help teams to lead the charge into a new era of customer experience and market engagement
• Learn to use the key methodologies and frameworks including the NCP Model, The 4 Quadrant social media assessment model, the strategy framework, the social media planning framework, and other methods that helps you guide to a successful social media presence.
• Get under the hood of corporate social media planning, budgeting and ROI
• Know what reporting and analytic tools are out there and how to use them
• Collaborate and work on exercises to gain first hand experience during the class
• Join a global group of Social Media Academy graduates

Social Media Strategist Certificate (CSMS)

• Identical education as the CSMM but with additional lessons
• ​Indirect distribution channel strategies
• Building a successful social media social media strategist consulting practice
• ​Large scale project strategies
• Human talent development with social media
• Additional strategy test at the end of the class ($250 extra)

Timeline

Intro Workshop 1  - 
Welcome and introduction (90 min)
Thereafter attendees work through lesson 1-4 at their own leisure
Individual exercises

Presence Development Workshop
Exercise review Q+A (60-90 min)
Thereafter attendees through lesson 5-7 at their own leisure
Attendees collaborate on next exercises

Social Media Assessment Workshop
Exercise review Q+A (60-90 min)
Thereafter attendees work through lesson 8-11 at their own leisure
Attendees collaborate on next exercises

Social Media Strategy Workshop
Exercise review Q+A (60-90 min)
Thereafter attendees work through lesson 12-15 at their own leisure
Attendees collaborate on next exercises

Social Business Engagement Planning Workshop
Exercise review Q+A (60-90 min)
Thereafter attendees work through lesson 16-18 at their own leisure
Attendees collaborate on next exercises

Social Media Organization and Budget Planning Workshop
Exercise review Q+A (60-90 min)
Thereafter attendees work through lesson 19-21 at their own leisure
Attendees collaborate on next exercises

Social Media Project Review
Exercise review Q+A (60-120 min)
Thereafter attendees work through lesson 22-23 at their own leisure
Attendees collaborate on next exercises

Final Project Presentation
Exercise review Q+A (60-120 min)
Final test

Graduation
Test reviews, future collaboration with SMACAD (60 min)

Certified Social Media Manager
Certified Social Media Consultant

Program no. SOMA-1200

You can download the CSMM Brochure and share it with your team

Free Online Entrance Exam

As the leadership class is rather demanding, an entrance exam is required. It's all ONLINE and at no charge.

If you need an invoice:

Please email or call us
office at socialmedia-academy.com
+1 (650) 384 0057

Student material
You will receive the material the day prior to the class start.

Class structure:
The CSMM Class consists of 24 Lessons of approximately 45 minutes each. You will need to study 4 lessons each week in a self paced online learning.

Once a week we have an online workshop for Q+A and exercise review, discuss experience and explore the next lessons as well as next exercises

Allocate about 8 hours per week for exercises and 4 hours per week to go through the lessons

Certification
A certificate is provided based on required workshop attendance, lesson review, and tests. If an attendee is not passing the requirements, he or she can repeat the class at 25% of the cost.

Questions
Please contact us directly at
+1(650)384 0057. You will speak to us directly, no call center no automated phone system.

Instructors

Classes are lectured by senior faculty members Adrienne Corn, Axel Schultze and John Todor Ph.D., Mike Dubrall, Wendy Soucie: