Certified Social Media Manager Program
The most comprehensive social media education and social media certification.
Lesson 1 + 2
Corporate social media purpose and objectives
General introduction to the changing socio economic landscape
* Relationship evolution in our business society
* Changes in customer relationship behavior
* Corporate culture changes and “Open Business”
* The core and the purpose of corporate social media introduction
* Creating a holistic social media approach
Exercise:
Craft a list of objectives for your own business
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Lesson 3 + 4
Social media business presence development
Social Media tools, places and spaces
* Advanced profile development on main social networks
such as LinkedIn, Twitter, Facebook, blogs and others
* Networking and socializing in a new society
* Personal versus business social networking
* Social media time management
* Social media tools overview
Exercise:
Refining your profile and optimize your presence.
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Lesson 5 + 6
Networking and socializing – art or science
“Having connections” has always been a core element of any business success. Social media is accelerating the opportunity
* The key characteristics of a network
* Making socializing a habit
* Developing techniques to stay in touch with well balanced time management
* Leveraging social media tools to manage social relationships
* Applying the NCA Model (Network – Contribution – Attention)
* Social capital as a way to measure relationship strength
Exercise:
Developing a personal time table for social business engagements
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Lesson 7 + 8
Social Media Audits / Assessments, Monitoring, Reporting
Assessing your social media landscape
* Analyzing where your customers are and what they do
* Assessing your own brand and corporate presence
* Evaluate your partners from a social web point of view
* Understand where you are relative to your competitors
* Learn to use the Four Quadrant Assessment Model
Social Media Monitoring
* Asking the right questions
* Using different tools for different jobs
* Getting hands-on with monitoring tools
* Reporting back into the organization
Group Exercise:
Conduct a social media assessment
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Lesson 9 + 10
Sales & Marketing (direct & Indirect)
Leveraging social media in Sales
* Social media in the different sales structures (direct / indirect)
* Understanding the shift in influence and the recommendation chain
* Aligning sales engagement with the new "educated purchase decision"
* Demand generation and prospecting with social media
* Reference selling and solution selling to the social customer
Leveraging social media in PR and Marketing
* Social media supported marketing and media planning
* Social Media monitoring
* Social media campaign planning
* Using a social media planning framework
Exercise:
Develop a social media integrated marketing plan
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Lesson 11 + 12
Product Management & Support
Social media integrated product management
* Integration with product marketing and product development
* Co-creation initiatives – dream or reality
* Aspects of a changing IP situation and impact to product strategies
* User based feedback system as a closed loop system
Customer experience and social media based support
* Integration and adoption in the support and services department
* Co-support initiatives, knowledge syndication
* Support effectiveness
* Customer integrated support communities
Exercise:
Formulate social media integrated product strategy
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Lesson 13 + 14
Strategy development
Creating a complete social media strategy
* Strategy models and framework
* Key components of your social media strategy
* Creating a strategy team, resources and participants
* External involvement from customers, prospects and partners
* Embedding the strategy into the overall corporate objectives
* Practical tips to ask the right questions
Exercise:
Develop a social media strategy
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Lesson 15 + 16
Partner Program Development
Social media integrated business partner engagement
* Building better partner relationships through social media
* Partner management with social media
* Online collaboration with partners
* Social media integrated partner programs
Social media based partner marketing
* Integrating business partners and alliances into the social media strategy
* Leveraging partners for the regional social customer engagement
* Partner sales empowerment
* Social marketing collaboration
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Lesson 17 + 18
Human Resource and human talent development
Leveraging social media to find best matching talents and create a better team spirit
* Culture shift and workforce trends
* New ways of creating an open business culture
* HR challenges in a globally connected world
* Fusing the well developed young generation into a business
* Developing a social media based recruiting strategy
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Lesson 19 + 20
Social Media Implementation Strategy
How Social Media fits into Business Strategy
* Today’s Business Dynamics
* Customers embrace Social Media
* What about Businesses?
* How Business Dynamics Impact Customer Relationships
Using Social Media to Turn Challenges into Mutually Beneficial Opportunities
Systematically Using Social Media
Harnessing Information Overload
Social Media Presence
Networked Brain Trust
Building Engaging and lasting Customer Relationships
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Lesson 21 + 22
Organization structure, Budgets & ROI
The financial side of social business
* Social media budget allocation / relocation
* Social Media as a cost reduction instrument
* Social Media KPIs and ROIs
Building a successful social media organization
* How to develop and integrate social media in a business organization
* Team responsibility and reporting lines
* Social media managers, community managers
* Technical requirements, skill development, education
* Cooperation with consultants
Group exercise:
Social media team creation
Additional Social Media Strategist Lessons
Lesson 23 + 24
Technical Social Media Presence
Tools selection for the social media strategy
* Building a more advanced Facebook page
* Creating more sophisticated LinkedIn group strategies
* Establishing a corporate Twitter presence strategy
* Leveraging SlideShare across media
* Applying the social media planning framework
* Rewards and reputation models
Exercise:
Build a corporate presence
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Lesson 25 + 26
Building a successful social media consulting practice
Planning considerations & business strategies
* Building a sound social media consulting business plan
* What you can learn from the world's top business consultants
* Creating your own business strategy
* Customer engagement models
* Developing a comprehensive service portfolio
* Managing large scale social media projects in six or seven digit figure ranges
* Creating a cost and accounting model for multi discipline social media engagements
* Planning resources, outsourcing and partnerships
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NOTE:
Tests and exercises may vary
