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Program Overview
Total of 20 workshops and 10 self paced lessons
Guided real world projects to gain real world experience!
no travel needed - collaborating online from day one -
- Realize the difference in applied social media for enterprises
- Global social media presence development
- Advanced Audits / Assessments - Four quadrant assessment model
- Advanced Social Media Monitoring tools and usage
- Developing a complete corporate social media strategy
- Large scale social media consumer engagement
- Empowering indirect sales channels with social media
- Creating a 360 degree crowd sourcing initiative
- Building a customer augmented support organization
- Social media organization models
- Human resource and Human Talent development
- Setting up a complete budget and finance model including ROI
You will work with the group on a real world social media project to get hands-on experience in both social media strategy development and online collaboration
Social Media Enterprise Strategist Certificate (CSES)
- The most comprehensive social media education in the market
- Enhanced skill development creating enterprise level social media strategies
- In-depth project work on large scale social media projects
- Develop a cross functional perspective of social media and help teams to lead the charge into a new era of customer experience and market engagement
- Extended practice with key methodologies and frameworks including the NCP Model, The 4 Quadrant social media assessment model, the strategy framework, the social media planning framework, and other methods that helps you guide to a successful social media strategy.
Timeline
Intro Workshop 1 -
Welcome and team introduction
Project case introduction and discussion (90 min)
Thereafter attendees work through lesson 1-2 at their own leisure
Individual exercises
Workshop 2
Project Review and goals definition (120 min)
Thereafter attendees through lesson 3 at their own leisure
Attendees collaborate on project exercises
Workshop 3
Social Media Assessment Workshop
Exercise review Q+A (120 min)
Thereafter attendees work through lesson 4 at their own leisure
Attendees collaborate on next exercises
Workshop 4
Social Media Assessment Presentation
Exercise review Q+A (120 min)
Thereafter attendees collaborate on next exercises
Workshop 5
Strategy Workshop I
Exercise review Q+A (120 min)
Thereafter attendees collaborate on next exercises
Workshop 6
Strategy Workshop II
Exercise review Q+A (120 min)
Thereafter attendees collaborate on next exercises
Workshop 7
Strategy Presentation
Exercise review Q+A (120 min)
Thereafter attendees collaborate on next exercises
Workshop 8
Social Media Sales Program Development
Exercise review Q+A (120 min)
Thereafter attendees work through lesson 5-6 at their own leisure
Attendees collaborate on next exercises
Workshop 9
Social Media Support Program Development
Exercise review Q+A (120 min)
Thereafter attendees work through lesson 5-6 at their own leisure
Attendees collaborate on next exercises
Workshop 10
Social Media Crowd Sourcing Program Development
Exercise review Q+A (120 min)
Thereafter attendees work through lesson 5-6 at their own leisure
Attendees collaborate on next exercises
Workshop 11
Social Media Brand Development Program Development
Exercise review Q+A (120 min)
Thereafter attendees work through lesson 5-6 at their own leisure
Attendees collaborate on next exercises
Workshop 12
Resource & Budget Planning
Exercise review Q+A (120 min)
Thereafter attendees collaborate on next exercises
Workshop 13
Resource & Budget Presentation
Exercise review Q+A (120 min)
Thereafter attendees collaborate on next exercises
Workshop 14
Social Media Project Assembly
Exercise review Q+A (120 min)
Thereafter attendees work through lesson 5-6 at their own leisure
Attendees collaborate on next exercises
Workshop 15
Social Media Project Presentation
Exercise review Q+A (120 min)
Thereafter attendees work through lesson 5-6 at their own leisure
Attendees collaborate on next exercises
Workshop 16
Human Resources / Human Talent Management
Exercise review Q+A (120 min)
Thereafter attendees collaborate on next exercises
Workshop 17
Social Media Crisis Management
Exercise review Q+A (120 min)
Thereafter attendees collaborate on next exercises
Workshop 18
Final Project Presentation
Attendees present the final project to the class case customer
Exercise review Q+A (120 min)
Workshop 19
Social Media Consulting Practice Development
Exercise review Q+A (120 min)
Thereafter attendees work through lesson 5-6 at their own leisure
Attendees collaborate on next exercises
Workshop 20
Social Media Strategist Responsibility
Exercise review Q+A (120 min)
Thereafter attendees work through lesson 5-6 at their own leisure
Attendees collaborate on next exercises
Final test
Graduation
Test reviews, future collaboration with SMACAD (60 min)
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Certified Social Media Enterprise Strategist
Program no. SOMA-1600
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Easy online Registration
Register by paying the tuition
CSES Class = $5,200
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Free Online Entrance Exam
As the leadership class is rather demanding, an entrance exam is required. It's all ONLINE and at no charge.
If you need an invoice:
Please email or call us
office at socialmedia-academy.com
+1 (650) 384 0057
Student material
You will receive the material the day prior to the class start.
Class structure:
The CSMS Class consists of 12 additional lessons of approximately 45 minutes each. You will need to study 1-2 lessons each week in a self paced online learning.
Once a week we have an online workshop with project presentations, milestone discussions and Q+A. The total of 20 workshops stretch over a period of 6 month.
Allocate about 12 hours per week for exercises and 1-2 hours per week to go through the lessons
Certification
A certificate is provided based on required workshop attendance, lesson review, and tests. If an attendee is not passing the requirements, he or she can repeat the class at 25% of the cost.
Questions
Please contact us directly at
+1(650)384 0057. You will speak to us directly, no call center no automated phone system.
Instructors
Classes are lectured by senior faculty members Adrienne Corn, Axel Schultze and John Todor Ph.D., Mike Dubrall, Wendy Soucie:
  
 
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This advanced class requires the successful completion of the Social Media Manager class or an equivalent background with additional entrance exam. The Social Media Enterprise Strategist Class is for executives or consultants developing social media strategies for enterprise level organizations. As Certified Social Media Enterprise Strategist you will be able to help business teams creating and executing social media strategies in B2B or B2C environments.
