* Advanced Strategist Class

Advanced Social Media Strategist

Next class starts March 15 2013

During the five week program, attendees develop a complete social media strategy for a company, including a professional assessment, strategy development, social media program development, resource and budget planning, ROI calculation and organization readiness. Your “Masterpiece” will be a complete Social Media Strategy Red Book, an approximately 70 page Social Media strategy handbook as you will create it for your future clients.

Strategy Handbook

 The Advanced Social Media Strategist class is especially designed for existing Social Media Strategists or very experienced social media consultants or social media manager with significant experience in social media projects. After passing the final test and meeting all the requirements, you receive a certificate stating what you learned.

After successful graduation you join the most prestigious Social Media Alumni if you are not already a member.

Program Overview

Total of 18 lessons and 5 workshops with hands on experience. An online learning experience for an online world! – no travel needed – collaborating online from day one. 

  • Strategic concepts for social businesses 
  • Social Media Audits / Assessments
  • Four quadrant assessment model
  • Social Media Monitoring
  • Leveraging social media in B2B and B2C sales organizations
  • Developing social marketing initiatives
  • Product strategies, launches and requirements gathering
  • Support centers leveraging social media and user knowledge augmentation
  • Applying a social media strategy framework
  • Social Media Plan development
  • Social media organization models
  • Finance, Budgets, Resources & ROI
  • Social media conflict management

You will work with the group on a real world social media project to get hands-on experience in both social media strategy development and online collaboration


Experienced Social Media Consultant, Social Media Manager, Community Manager


You have at least one your experience in social media engagement for a business. You know the primary networks and platforms and have a solid network of connections. You have been involved in Social Media initiatives for businesses.


You learn to manage a social media strategy creation in a highly professional and time and cost efficient way. The methods and strategy frameworks will give you guidance through any size project. You will be able to work seamlessly with other Certified Strategies on any size project as everybody is using the same methods and processes, whether it is an initial assessment, the strategy framework, program development, social media monitoring or other tasks. As part of the SMACAD Alumni, you have access to extraordinary people from around the world.

Certified Social Media Strategist

Program ID: S3A-14101


Free Online Entrance Exam
The Advanced Strategist Class is very demanding and requires an extensive entrance exam. It’s all ONLINE and at no charge.


A certificate is provided based on required workshop attendance, lesson review, and tests. If an attendee is not passing the requirements, he or she can repeat the class at 15% of the cost.

Class structure
Each lesson takes approximately 45 minutes to go through. You will need to study 3-4 lessons each week in a self paced online learning. In parallel you will work on real life projects to get hands on experience. You will want to allocate at least 10 hours per week for those exercises. Once a week we have an online workshop to present and go through those exercises in great detail. This is also a good time for general questions.

Please contact us directly at +1(650)384 0057. You will speak to us directly, no call center no automated phone system.

Registration will be open November 15th

Runs every Thursday from 08:00 to 9:30 (Berlin, Rom, Amsterdam) 


Social Media Academy certifies that attendees learned:

  • How to start a social media initiative in the hyper connected social world
  • How to conduct an initial social media assessment
  • How to develop a successful social media strategy using a proven strategy model
  • To develop a cross functional perspective of social media and help teams to leverage the social web and improve the customer experience
  • Learn to create a corporate social media resource plan, budget plan and  being able to calculate an ROI
  • Know what social media monitoring tools are available, what limitations there are and how to ask the right questions to create meaningful reports
  • Collaborate as an online team across countries to execute a social media project
  • To manage a complete social media project from assessment, social media strategy, execution to success management
  • Create a complete ‘Social Media Strategy Handbook’

Timeline & Program Details

Social Business Intro Workshop (1)

  • Welcome and introduction (120 min)
  • Preparation for the coming lessons: Social Media as a cross functional engagement. Social Media in Sales and Support
  • Attendees work on the next project exercises

Social Media Assessment Workshop (2)

  • Social Media Assessment review Q+A (90 min)
  • Preparation for the coming lessons: Social Media in Product Management, and Marketing. Using a social marketing framework.
  • Attendees work on the project exercises

Cross Functional Engagement Workshop (3)

  • Project and exercise review, discussion Q+A (90 min)
  • Preparation for the coming lessons:  Learning how to make a full 360 degree social media assessment for a company
  • Attendees work on the next project exercises

Strategy Workshop (4)

  • Project and exercise review, discussion Q+A (90 min)
  • Strategy development for a company engagement in SMEs and larger organizations
  • Attendees work on the next project exercises

Social Media Planning Workshop (5)

  • Project and exercise review, discussion Q+A (90 min)
  • Budgetplanning, ROI and organization development
  • A complete social media project review
  • Attendees work on the final project exercises

Social Media Planning Workshop (6)

  • Project and exercise review, discussion Q+A (90 min)
  • Present the Social Media Strategy Red Book
  • Final Test
Classes are lectured by senior faculty members Axel Schultze, Marita, Roebkes, Wendy Soucie:
Axel Schultze MaritaR Wendy Soucie

Your Masterpiece:

Attendees will create a complete Social Media Strategy Red Book.  


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