Company Team Training

Making Social Media Engagements Manageable

Business values from social media include improved customer experience, growing brand reputation, reducing support cost, reducing product development risks, enhancing sales forecast accuracy, reducing market research cycles, increase profitability, growing sales and reduce marketing expenditure. The S3 Social Media Academy team training programs are designed for business teams to acquire skills to create those business values.

1) Marketing / Communication Team Training

Management Team Training

Best for marketing, PR and event teams learning and improving social web engagements. The program assumes the company has a well defined social media engagement strategy, clear goals and need the team to execute. The team will acquire new skills such as social marketing engagement, leveraging communities and social media monitoring, being able to administrate and moderate social presences and organize social media supported event promotions and buzz campaigns.

Content:

  • Business purpose and social media
  • Personal social presence development
  • Business presence development
  • Social media time management
  • Bringing marketing in alignment with the corporate strategy
  • Social networking platforms and tools (Facebook, LinkedIn, Twitter, Pinterest, G+, Slideshare and many others)
  • Presence selection
  • Social media planning techniques
  • Market communication with social media
  • Launch campaigns with social media
  • Buzz campaign creation
  • Social Media Monitoring
  • Budget plans and social marketing ROI
  • Building a first social media campaign

Company specific training focus:
Each company training will have a specific focus depending on the company needs and situation. The S3Academy team will conduct 2 briefing sessions where you provide us with business specific situation to make the training most effective for your future social media engagement. For instance at the end of this training the team will already organize and execute a social media marketing campaign with some guidance from the Academy instructors.

Training method: Online (learn in the middle of the new field)
Training duration: 5 weeks 10 workshops (twice per week)
Training techniques: Video lessons, team collaboration, live engagements,  hands on exercises
Project work: Company specific social media cases and exercises
Class size: up to 16 people
Program ID: S3A-51102

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2) Sales Team Training B2B

Management Team Training

Best for sales teams learning to leverage social media for sales engagement and acquiring new skills such as social selling, social media supported reference selling, social media supported solution selling and other B2B sales techniques. For this training it is assumed that the company has a well defined social media engagement strategy, clear goals and need the sales team to execute.

Content:

  • Business purpose and social media
  • Personal social presence development
  • Social media time management
  • From old style selling to social selling
  • Best social networking platforms for sales (Facebook, LinkedIn, Twitter, Pinterest, and many others)
  • Digital body language
  • Reference selling in the social web
  • Solution selling in the social web
  • Customer aligned sales processes
  • Lead generation via social media monitoring
  • Closing deals online

Company specific training focus:
Each company training will have a specific focus depending on the company needs and situation. The S3Academy team will conduct 2 briefing sessions where you provide us with business specific situation to make the training most effective for your future social media engagement. For instance at the end of this training the team will already engage in real world sales initiatives with some guidance from the Academy instructors.

Training method: Online (learn in the middle of the new field)
Training duration: 5 weeks (10 workshops)
Training techniques: Online training, live engagements,  hands on exercises, online selling exercises
Project work: Company specific sales goals while learning
Class size: up to 50 people
Program ID: S3A-51104

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3) Management Team Training With Strategy Development

Management Team Training

The Management Team Training is best if you want your management team develop a solid social media engagement strategy as part of the training. This training is for managers from market facing  departments such as sales, support, product management, marketing and human resources. Attendees will work together and develop a company specific social media strategy, a social media plan as well as resources and budget plans.

Content:

  • Business purpose and social media
  • Social presence development
  • Social media time management
  • Cross functional market engagements
  • Social networking platforms and tools
  • Social media assessment
  • Social media strategy development
  • The changing face of marketing
  • Social media supported sales techniques
  • Product management with crowd sourcing and social media launches
  • Social media supported service organizations
  • Human resources and social media
  • Social media planning techniques
  • Near realtime market research
  • Budget plans and social marketing ROI
  • Organization models and responsibilities
  • Creating the company specific social media strategy handbook
Company specific training focus:
Each company training will have a specific focus depending on the company needs and situation. The S3Academy team will conduct 2 briefing sessions where you provide us with business specific situation to make the training most effective for your future social media engagement. At the end of this training the team will create a complete social media strategy for your company and develop a “Social media strategy redbook” which serves as a handbook for the future social media strategy.

Training method: Online (learning where you execute your strategy)
Training duration: 8 weeks (8 workshops)
Training techniques: Online training, online project collaboration, live engagements,  hands on exercises
Project work: Company specific social media strategy development
Class size: up to 10 people
Program ID: S3A-51100

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4) Channel Partner Empowerment Program

Partner-Empowerment

This program is designed to educate large partner networks to leverage social media to grow their customer base and support the vendor marketing campaigns. The program helps partners to create a plan step by step to socially engage with customers and prospects by leveraging the respective brand they represent.

Content:

  • Impact of social media on businesses
  • Social presence development
  • Social media business values
  • Developing a social media strategy
  • Leveraging and supporting the vendor’s social media engagement
  • New customer engagement techniques in groups and communities
  • Social media planning techniques
  • Budget plans and ROI
  • Building a first social media campaign
  • Collaborating with the vendor on their social media engagement
Company specific training focus:
Each company training will have a specific focus depending on the company needs and situation. The S3Academy team will conduct 2 briefing sessions where you provide us with business specific information to make the training most effective for you and your partners. For instance at the end of this training the partner will already engage and support specific social media marketing inititives that support the partners growth and your brand reputation.

Training method: Online learning
Training duration: Self paced, typically 3 weeks
Training techniques: Self paced video lessons, hands on exercises
Project work: Exercises suggest and guide to partner specific social media campaigns
Class size: unlimited
Program ID: S3A-51112

The education program is delivered as branded online training which can be consumed in a self paced learning schedule using either your existing eLearning system or our own Social eLearning Platform.

Please call for details +1 (650) 384-0057 or email to office at academy.society3.com

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5) Executive Insights Program

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The Executive Insight Program (EIP) is designed to help executive teams in larger enterprises to get a global view on the impact of social media to our society and businesses. This program is especially designed on strategic, economic and behavioral aspects of social media in business and its long term effects to sales, brand development and organizational structures.

The primary aspects include:

  • Social media implications on all departments
  • Changes in market influence
  • Organizational aspects, resources, investments, ROI
  • Manageability of social media strategies
  • Social Media and the bottom line – impact on shareholder

Education method: Online
Training duration: 3 x 2hours
Training techniques: Video conference style
Class size: up to 6 people
Program ID: S3A-51200

Please call for details +1 (650) 384-0057 or email to office at academy.society3.com

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As part of the practical exercises, attendees in all programs get to know the relevant social networks, develop a professional profile and engage in accordance to the respective social media strategy.

Please contact the S3 Social Media Academy team to explore options and possibilities for a custom training for your specific organization.

+1 (650) 384-0057 or office at academy.society3.com