* Certified Social Media Strategist

Next class starts: Feb 4 – Mar 20, 2013

During the eight week program, attendees develop a complete social business strategy for a company, including a professional assessment, strategy development, social media program development, resource and budget planning, ROI calculation and organization readiness.

Your Masterpiece will be a complete Social Business Strategy Hand Book for the class case with approximately 70 page. You will be able to use it as a base for future projects and to show it to clients or employer.

Graduates can join the most prestigious Social Media Alumni


Program Overview

Total of two days in our training center, plus 6 online workshops (6 weeks hands on exercises) and 18 online lessons. If you are not able to attend the onsite classes, we offer a one week online eLearning alternative.

  • Understanding the impact of social media on the corporate world
  • Social media presence development
  • Managing personal and business engagements in the social web
  • Social Media Time Management
  • Networking and socializing with the NCP Model
  • Social Media Audits / Assessments
  • Four quadrant assessment model
  • Social Media Monitoring
  • Leveraging social media in B2B and B2C sales organizations
  • Developing social marketing initiatives
  • Empowering indirect sales channels with social media
  • Product strategies, launches and requirements gathering
  • Support centers leveraging social media and user knowledge augmentation
  • Cross functional social media strategy development
  • Applying a social media strategy framework
  • Social Media Plan development
  • Social media organization models
  • Finance, Budgets, Resources & ROI
  • Guiding customers from social media novice to practitioners
  • Indirect Distribution Channel Strategies
  • Human talent development with social media (HR)

You will work with the group on a real world social media project to get hands-on experience in both social media strategy development and online collaboration

Audience

Business Manager, Marketing / PR Manager, Sales Manager, Product Manager, Support Manager, Business Consultants, Social Media Manager, Community Manager, Ad or PR Agency Manager.

Requirements

  • Profound Social Media experience. 
  • Having a solid presence on the main networks
  • Well maintained network and connections

Objectives

You will be able to prepare, create and execute a social business strategy for medium to large B2B or B2C businesses. You will get the necessary experience to select and work with social media monitoring tools to measure progress and success based on objectives and KPIs. You will be able to make well structured social media plans, resource and budget plans as well as ROI calculations.

Program Ids:

S3A-14001 (US/EU)
S3A-14002 (AU)


Class structure

2 day training center
in San Francisco (USA)
or Cannes (France)

alternative one week eLearning

PLUS

7 weeks online hands on training. Weekly online workshops.


Certification

A certificate is provided based on required workshop attendance, lesson review, and tests. If an attendee is not passing the requirements, he or she can repeat the class at 15% of the cost.certification-soma1mini2


Admission Terms

Registration

Timeline & Program Details

Classroom training

Day one

  • Welcome and introduction
  • Impact of social media on educated purchase decisions
  • New customer engagement models
  • Social media assessments (4QA Model)
  • Cross functional Business engagement

Day Two

  • Social media strategy models
  • Creating a social media strategy (class study)
  • Program Designs
  • Buzz campaigns
  • Social Media monitoring

Workshops

Social Media Assessment Workshop (1)

  • Project and exercise review, discussion Q+A (60-90 min)
  • Preparation for the coming lessons: Strategy preparation, SWOT Analysis, cross functional engagement
  • Attendees work on the next project exercises

Social Business Strategy Workshop (2)

  • Project and exercise review, discussion Q+A (60-90 min)
  • Preparation for the coming lessons: Cross functional engagement programs
  • Attendees work on the next project exercises

Cross Functional Engagement Programs Workshop (3)

  • Project and exercise review, discussion Q+A (60-90 min)
  • Preparation for the coming lessons: Marketing and campaign planning, social media based market research
  • Attendees work on the next project exercises

Marketing Programs Workshop (4)

  • Project and exercise review, discussion Q+A (60-90 min)
  • Preparation for the coming lessons: Preparing a complete resource, budget and ROI plan
  • Attendees work on the next project exercises

Resource & Budget Planning Workshop (5)

  • Project and exercise review, discussion Q+A (60-90 min)
  • Preparation for the coming lessons: Completeing the Social Media Strategy Redbook
  • Attendees work on the next project exercises

Social Media Project Review Workshop (6)

  • Final project presentation, discussion Q+A (60-90 min)
  • Presenting the Social Media Strategy Red Book
  • Final Test
Instructors
Senior faculty members:
Adrienne Corn, Axel Schultze, Marita, Roebkes, Wendy Soucie:
 
 
Adrienne Corn Axel Schultze  MaritaR  Wendy Soucie 
 

Your Masterpiece:

Attendees will create a complete Social Media Strategy Red Book.
 
Strategy Handbook 

Download Brochure

Questions
Please contact us directly at US: +1(650)384 0057 – EU: +49 (30) 2032.8748.
 
You will speak to us directly, no call center no automated phone system.
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