S3 Certified Buzz Master

Next available class: Tuesday Mar 25, 2014

Skills to create a powerful buzz
possibly getting trending on Twitter

Attendees learn all about the anatomy of successful buzz and viral marketing campaigns, and creating a high impact buzz campaign from ground up as part of the program. The program includes development of a profound buzz strategy, a buzz campaign plan, building a buzz ready social brand presences, designing buzz activities and organizing a buzz team and finally monitoring success of the buzz. Attendees also learn how buzz campaigns help the various business units to significantly increase success of product launches, talent acquisition, event management and other corporate initiatives.

Graduates can  join the most prestigious Social Media Alumni

Program Overview

  • Anatomy of a successful buzz campaign
  • Goals and objectives for buzz marketing
  • Buzz dynamics and engagement models
  • Viral marketing secrets
  • Comparing buzz with traditional advertising
  • Creative and results oriented social buzz initiatives
  • Buzz strategy development
  • Buzz plan development
  • Writing a Buzz story book
  • Buzz team selection and buzz management
  • Building a buzz ready online presence
  • Attendees create a real buzz
  • Carrying out buzz campaigns
  • High reach buzz initiatives
  • Managing buzz teams during the campaign
  • Buzz results management
  • Buzz for brand awareness
  • Buzz for talent acquisition
  • Buzz for product introductions
  • Buzz for event promotions…
  • Social media tools selection
  • Using S3 buzz as a buzz management tool
  • Buzz ethics and legal aspects
  • Paid buzz engagements

You will work with the group of attendees on a real world social media buzz project.



Social media manager, social media strategists, marketing manager, community manager, S3-Partner



  • Profound Social Media experience
  • A well developed network of connections on Twitter, Facebook, LinkedIn and other platforms
  • Marketing experience


You will be able to setup buzz ready social brand presences and prepare, create and deploy a complete social media buzz campaign.

Test your skills and make a free Qualification Test


$695 / €595  All inclusive

  • All Online education
  • 3 Instructor lead online workshops
  • Exercise support
  • Class material
  • Product licenses during the education

Program ID:

S3A-12130 (US)
S3A-12131 (EU)

Class structure

All online – instructor lead hands on training. Weekly online workshops.


A certificate is provided based on required workshop attendance, lesson review, and tests.certification-soma1mini2


Senior faculty members:
Axel Schultze, Marita, Roebkes:
Axel Schultze  MaritaR  


You may find an answer on our Q+A Page

Or please contact us directly
US: +1(650)384 0057
EU: +49 (30) 2032.8748
No automated phone system. Your call will be taken by a real person :) 
Questions? Just give us a call. USA +1 650 384 0057 – Europe +49 (30) 2023-8748
You also may want to check our Q+A page

Registration for US attendees

Registration for European attendees

Program language is always English.

Timeline & Program Details

Introductory Online Workshop (4 hours)
Mar 25

online workshop

  • New brand engagement models
  • Buzz ready brand presence setup
  • Networks, platforms and tools
  • S3 Buzz concepts and setup
  • Buzz design and planning
  • Social media monitoring
  • Large scale engagement with S3-Flights
  • S3-Flights setup
  • Buzz campaign development
  • Leveraging S3 Xeetter

Project Workshops

Buzz Ready Social Presence – Workshop (1)
Apr 1

  • Project and exercise review, discussion Q+A (60-90 min)
  • Preparation for the coming lessons:
    Social Media Buzz Campaign
  • Attendees work on the next project exercises

Social Media Buzz Campaign – Workshop (2)
Apr 8

  • Project and exercise review, discussion Q+A (60-90 min)
  • Preparation for the coming lessons:
    Social engagement initiative
  • Attendees work on the next project exercises

Buzz Management & Monitoring – Workshop (3)
Apr 15

  • Final project presentation, discussion Q+A (60-90 min)
  • Presenting results
  • Final Test


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