Partner Manager, Social Media

During the two day onsite training program channel managers including channel program and channel marketing managers learn to leverage social media to strengthen partner relationships, build more attractive and more effective channel programs and empower partners to leverage social media to grow their business. During the 3 weeks hands on project attendees develop a complete social media based partner engagement and empowerment program. The program also includes new partner program development and partner integrated buzz campaigns.

Training program for sales teams from one company.

We are currently not offering any public channel manager classes for individuals. Please see our Social Media Strategy program as an alternative for non company specific programs.

Program Overview

Total of two days onsite training, plus 3 online workshops (3 weeks hands on exercises).

  • Impact of social media on partner organizations
  • An all new perspective on partner integrated social media marketing campaigns
  • Channel partners as most influential conversation driver
  • Overhauling traditional and outdated partner programs
  • Social Media time management
  • Social media presence development
  • Mobilizing already active business partners
  • Motivation programs for less engaged partners to wake up
  • Leveraging partner presences
  • Content syndication and dissemination
  • Basic buzz mechanics for partner campaigns
  • Content amplification techniques
  • Social media monitoring to watch the partner space
  • Revenue relevant partner programs
  • Increasing forecast accuracy through more transparency
  • Partner rewards programs
  • Social media supported revenue growth programs

You will work with the group on a real world social media project to get hands-on experience in both social presence development and online collaboration


  • Basic Social Media understanding
  • Channel management experience
  • Partner program development experience


Channel Manager, Indirect Sales Manager, Alliance Manager, Partner Marketing Manager, Partner Program Manager


You will be able to prepare, create and launch high impact partner initiatives. You will acquire the necessary skills to build creative and highly attractive business partner programs that drive their and your revenue stream and increase forecast accuracy.

Program ID:

S3A-12140 (US)
S3A-12141 (EU)

Class structure

2 day training center

in San Francisco (USA)
or Cannes (France)


3 weeks online hands on training. Weekly online workshops.


A certificate is provided based on required workshop attendance, lesson review, and tests.certification-soma1mini2

Questions? Just give us a call. USA +1 650 384 0057 – Europe +49 (30) 2023-8748
You also may want to check our Q+A page

Timeline & Program Details

Classroom training

Day one

  • Impact of social media on educated purchase decisions
  • New business engagement models
  • Leveraging indirect channels to grow recommendations
  • Online partner engagement opportunities
  • Incresed brand support with business partners

Day Two

  • Creating social media empowerment programs for partners
  • New Partner Programs
  • Social presence for partner manager
  • Buzz campaign development


Building a social partner network Workshop (1)

  • Project and exercise review, discussion Q+A (60-90 min)
  • Preparation for the coming lessons:
    Creating high impact partner programs
  • Attendees work on the next project exercises

Creating new partner programs Workshop (2)

  • Project and exercise review, discussion Q+A (60-90 min)
  • Preparation for the coming lessons:
    Creating a partner integrated buzz campaign
  • Attendees work on the next project exercises

Partner Integrated Buzz Campaign Workshop (3)

  • Final project presentation, discussion Q+A (60-90 min)
  • Presenting the Social Presence
  • Final Test
Senior faculty members:
Axel Schultze, Marita, Roebkes, Wendy Soucie:
Axel Schultze  MaritaR  


You may find an answer on our Q+A Page

Or please contact us directly
US: +1(650)384 0057
EU: +49 (30) 2032.8748
No automated phone system. Your call will be taken by a real person :) 


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