In times where 60-80% of purchase decisions are based on recommendations, the best leverage of social media is making sure you are part of the recommendation chain. And that requires a sound business strategy.
There have been quite some discussions about social media strategies recently. So I thought I share what we developed over the course of the past three years and is today in practice by some 40+ social media managers and consultants in many parts of the world and vetted by some 20+ mostly corporate social media strategy projects.
Admittedly this framework may not apply to a small business below 20 people. But even there it may be helpful to see the components.