Using the S3 Timeline and Buzz Etiquette

S3Buzz, S3 TimelineA handful of new features in the S3 dashboard have made a real difference in the way our Buzz community communicates with each other.

To illustrate this point, we reached out on the S3 timeline and received a helpful list of Buzz tips from Susan Connor of Clear Vision Enterprises in Australia.

It’s always fun to hear guidance from users who have been testing out the product since its inception. Susan is an avid user of Buzz technology and continues to be one of our most helpful community members and beta testers, having been in our world since the early days of XeeMe.

Thanks to Susan for her insight! Be sure to connect with her here.

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1) Use the S3 timeline to your advantage.

One of the best improvements to the S3 dashboard (where the Buzz app is accessed) has been the addition of a public, Facebook-like timeline.

When you create a Buzz, the public timeline will automatically post an update to let the community know that your campaign is ready for action.

The S3 timeline is a great place to post a question or link for other community members, and offers an excellent opportunity to connect with someone on all of their social networks via their XeeMe profile.

S3 Dashboard Timeline, Society3

2) Listen for feedback.

Our community will offer suggestions to a Buzz Master whose Buzz story could be improved or corrected.

Be sure to check the S3 timeline, as well as the main Buzz Facebook Group, during the few hours after you launch a Buzz.

Acknowledging advice from others will strengthen trust within the community and help you build your own team of advocates.

S3Buzz, S3 Timeline, Feedback

3) Notify the Buzz Master directly if a Buzz has a flaw.

On each Buzzlet, you’ll see who organized the campaign. Clicking on their name will lead to their XeeMe profile, where you can leave them a note. This is a more discreet way of letting someone know they might have made an error. Otherwise, a public timeline notification is perfectly fine.

4) There’s a difference between the qualitative and quantitative results of a Buzz.

Focus on working with supporters who offer real value and authenticity online. There can be a tendency to focus solely on the number of mentions in a Buzz, but don’t forget the fine line between amplification and spam. Don’t compromise your reputation and risk getting banned on certain networks.

Susan holds a personal belief as a community developer: individuals can experience “prestige loss if trust factors are broken.”

Measure qualitative results in a Buzz (the quality of the supporter network and the level of teamwork) versus quantitative results (relying solely on the number of Buzz mentions as a success metric) carefully. A focus on the latter risks spamming your audience for short-term gain.

S3 Buzz, S3 Buzz Analytics

5) Follow the golden rule.

“Do unto others as you would have them do unto you.”

If you are invited and commit to a Buzz Team, make sure to do your part and support that Buzz Master whenever a new Buzz is released.

When you access a Buzz from your Xee Notes, there is a benefit to the Buzz Master as well as to you as the Buzz supporter (aka Warrior).

6) If you have made a mistake, you can pause or terminate the Buzz.

Unlike a traditional advertising campaign, the Buzz story can be edited on-the-fly, and Buzz campaigns can be paused or terminated altogether, which will refund the credits you have remaining in the campaign.

7) Rome wasn’t built in a day.

Buzz is an incredible driver of mentions and reach, but occasionally there’s a hiccup in the system. Speak up if you see something wonky — chances are, it’ll benefit the whole community. Shout to @S3Grp on Twitter.

Learn more about Buzz best practices here.

Our thanks again to Susan Connor!

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Giving Thanks to the Buzz Community

Society3, S3BuzzIn honor of the Thanksgiving tradition in the U.S., the team here at Society3 would like to take a moment to give thanks to our community for all of your help this year.

Your thoughts, feedback and discussions in the Facebook Groups as well as on our many webinars have been instrumental in shaping our product and company culture — from the early days of testing XeeMe to these past several years developing the technology for S3Buzz.

Because Society3 is about teamwork, education and working together towards a common goal, we’d like to highlight a few individuals who make S3 an extra special family. These friends go above and beyond to ensure that each of us gets the awareness and exposure we need for our Buzz campaigns, while also teaching us new ways to improve and strengthen our professional social presences.

At the end of each section, you’ll notice a XeeMe link that leads to all social profiles for that person — be sure to visit and connect with each of these amazing members of the Society3 community!

Berrie Pelser, Ber Art, Society3, S3BuzzBerrie Pelser | S3 Partner

Berrie co-founded his company, BER/ART Visual Design, in 1999 as a web design firm. It has since grown into a full-service agency for maintaining complete corporate websites hosted by BER/ART in a secure and fast cloud environment. He is a strategic partner of S3.

Berrie inspired the creation of S3Buzz, and has made many significant contributions to the development of the technology since its inception.

Berrie can attest to the power of Buzz Marketing and it’s powerful effect as the “new SEO”. His frequent Buzz campaigns, focused on insightful infographics, have enabled many Buzzers to earn credits to help them create their own Buzz campaigns.

Connect with Berrie Pelser here → http://xeeme.com/BerArt

Annie Diamond, Society3, S3BuzzAnnie Diamond

Annie is an ultimate connector who thrives on people, products and passion. Based in the UK, Annie has built a LinkedIn presence of over 29,000 connections, providing the foundation of her portfolio of 2-Tier Affiliate Programs. Annie is a long-time independent affiliate with BrandGoLive and AWeber Communications.

Connect with Annie here → http://xeeme.com/AnnieDiamond

 

Andrew Baker, XeeMe, Society3, S3BuzzAndrew S. Baker

Andrew is a Virtual CIO at BrainWave Consulting Company, LLC, where he focuses on Information Security and IT Operations. He has brought a vast array of skills and insights to the XeeMe and Buzz communities, helping us understand and test the more technical aspects of our products. His advice has been invaluable in keeping our corporate environment secure.

Connect with Andrew here → http://xeeme.com/AndrewBaker

 

Ken Danieli, XeeMe, S3BuzzKen Danieli

Ken is a brand strategist and marketing consultant with an MBA from Northwestern University’s Kellogg School of Business. He brings over 25 years of branding experience with Pepsico, and has been a key piece to the implementation and execution of Buzz technology. Ken consistently provides crucial feedback and helps all members of the S3 community as they carry out Buzz campaigns.

Connect with Ken here → http://xeeme.com/wittier

 

We wish everyone a wonderful holiday season!

 

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