Social Media 2004 – 2040 – At just the tip of the iceberg

We talked to several people, business owner, marketing manager, social media practitioner what they would really love to see down the social media road. We then tried to draw a trajectory from where we are, what people dream of, and where it may go. This post is the beginning of a story that we plan to continue. Where are we going? This is the beginning of a new Social Media Academy Research Project and you are invited to add to it.

All in all, here is the single biggest change Social Media is bringing to our society: We no longer can say “I have no influence”. It’s no longer true that you as an individual can’t make a change. It evolves to the opposite situation:

Change will only be possible if most of us wants it.

Is this really positive? I don’t know yet to be honest. But that is the most probable development.

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