Twitter, Klout, Counter Intuitive Brand Reputation Strategies

Only people who care stand up and argue, defend, fight or otherwise make their position very clear. Interesting enough – the more disappointing a situation gets, the louder the conversation and the bigger the impact for a brand. An age old saying goes: "The worst thing to be talked about – is not to be talked about". A few companies are actually learning from the show business how this all works.
 

Scandals and disappointments – strategic tools

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The Social Media Strategy Framework

In times where 60-80% of purchase decisions are based on recommendations, the best leverage of social media is making sure you are part of the recommendation chain. And that requires a sound business strategy.

Social Media Academy Strategy FrameworkThere have been quite some discussions about social media strategies recently. So I thought I share what we developed over the course of the past three years and is today in practice by some 40+ social media managers and consultants in many parts of the world and vetted by some 20+ mostly corporate social media strategy projects.

Admittedly this framework may not apply to a small business below 20 people. But even there it may be helpful to see the components.

 

The Strategy Hexagon (six components) is based on two assumptions:

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