Like any other technology “revolution,” social media is attracting a horde of consultants, agencies, and service providers that are anxious to take your money or claim your market develop funds. Worse, it’s easy to waste your time with unskilled social media coaches that will neither bring you business nor improve the marketability of your products or services. So how do you know if your social media coach is capable? (or at least not a fraud!) A competence checklist is always helpful. Continue reading “Is your Social Media Coach Competent?”
A few weeks ago in the Channel Social Media Empowerment session, we were talking about Twitter and how it can be used in B2B communications. During the broadcast, one of the resellers texted me this question: “Since Twitter is still in its infancy, wouldn’t current Twitter use be considered more hobby-like than professional?” The message just sat there on the side of my screen without an answer, as I continued to talk about Twitter search capabilities.
The question annoyed me at first. It was frustrating that we had not successfully demonstrated that Twitter is already an important business tool for individuals and companies. The concept of Twittering as a hobby did not set well with me at all. It seemed to trivialized the impact of Twitter and all social media activity for that matter. What was this reseller thinking? Continue reading “Is Twittering a Hobby?”
Resellers want (and need) their vendors to help them with social media. And vendors should jump at the opportunity because research shows resellers that are engaged with social media are growing faster than resellers who are not yet online. Continue reading “Social Media for High Tech Channel Partners”