Twitter, Klout, Counter Intuitive Brand Reputation Strategies

Only people who care stand up and argue, defend, fight or otherwise make their position very clear. Interesting enough – the more disappointing a situation gets, the louder the conversation and the bigger the impact for a brand. An age old saying goes: "The worst thing to be talked about – is not to be talked about". A few companies are actually learning from the show business how this all works.
 

Scandals and disappointments – strategic tools

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