Rule #1 Connections
If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks:
You are connected with, or are following the wrong people.
What you read is who you connected with
Rule #2 Time Management
If you are not sure how much time you should spend in social networks? Don’t spend any time at all.
Invest time in your most relevant contacts. If they happen to be in the social web – be where they are.