Cna yuo raed tihs? Olny 55 plepoe out of 100 can.

Are you having trouble to blog about your thoughts and experience or just about things that are on top of your mind? Is it because your writing sucks, your grammar is terrible and some PR freaks tell you that you have to have somebody to proofread and review it before you actually post it? Well – try to read this:

Cna yuo raed tihs? Olny 55 plepoe out of 100 can.

i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg.The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are,the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit apboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef,but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuot slpeling was ipmorantt! if you can raed tihs you unredtsand erevyithng esle I write.

If *anybody* out there is complaining about your writing, show them this – tell them you write only for the more intelligent people who actually can read it :)

I hpoe you hvae as much fun blggiong afetr all ocne you got over it lkie me a few yares ago.

Have a great weekend


(my social networks on one page)



In Empire Avenue Social Capital Rules

Are you too serious for a game?

Well – then here maybe a game you should consider exploring. It is actually much more than a game.

Empire Avenue

The general mechanic of Empire Avenue is this:

You invest in your friends by buying and selling virtual shares. The more active they are the further grow their value and if you invested early your's grow too. Becoming wealthy is the goal.

Now this looks like so many other games in the social web. There have been games like "Be a tycoon" or "Sell your friend" and more. Pretty much all were just that – games. But Empire Avenue is very different:

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The Social Media Strategy Framework

In times where 60-80% of purchase decisions are based on recommendations, the best leverage of social media is making sure you are part of the recommendation chain. And that requires a sound business strategy.

Social Media Academy Strategy FrameworkThere have been quite some discussions about social media strategies recently. So I thought I share what we developed over the course of the past three years and is today in practice by some 40+ social media managers and consultants in many parts of the world and vetted by some 20+ mostly corporate social media strategy projects.

Admittedly this framework may not apply to a small business below 20 people. But even there it may be helpful to see the components.


The Strategy Hexagon (six components) is based on two assumptions:

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Customer Experience vs. Profitability

Most teams are trying their very best to make customers happy. Some are more lucky than others to get some executive buy-in. Often times I get asked how they could convince their executive bench that improvements in the customer experience model is very important. Customers are requesting the same but executive are often too busy to focus on shareholder value discussion than on business execution.

We made a little test and ran some sentiment analysis across fortune 1,000 companies. The result shows a stunning correlation between customer experience and profitability. Customer focused businesses who create a positive customer experience are also profitable. To the contrary, those businesses who care less about their customers and have a largely negative brand reputation (measured by customer sentiment) are also not profitable.


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