Tooting the horn for an event is a resource intensive and expensive way of getting the word out. With the help of friends, fans, speaker or exhibitor it is becoming much easier.
The Internet World Exhibition collaborates with Social Media Academy
The Social Media Academy team in collaboration with XeeMe built a platform and contest for Internet World Expo in Munich to help spread the word by integrating exhibitors into a wide spread social media initiative. Obviously exhibitors have a vested interest to grow the number of visitors and a huge incentive to contribute to the engagement. This is a first and everybody is excited so far: Here is how it works: