The Social Media Academy, was founded 2008 in Palo Alto, California, and is considered to be the leading business school for applied social media. Education programs are especially created for business professionals from all industries and focus on strategic planning and implementation of Social Media in organizations. Most programs are technology agnostic and focus on methods, and techniques creating business value and a mutual benefit for business and its market. The class room for all programs is the social web so that attendees learn to use Social Media right where the action is. Attendees of any of the programs will work with hands on exercises and get a feel for the space, no matter whether attendees are enterprise level executives or interns just starting in the business world. Classes cover social media engagements including strategy development, planning, tools selection, resources allocation, program development, buzz mechanisms, community management, organizational development, ROI calculation as well as reporting and analytics.

Today more than 5,000 attendees from 35 countries attended the various education and training programs. The Social Media Academy is now based in Zürich, Switzerland